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Nadine Netery

The small business copywriter helping you make an impact.
With empathy.

By crafting strategic, audience-driven copy that ethically attracts, delights AND retains your dream customers.




How I help  you market in a way that doesn't suck tHe life out of you (and your customers)?

Because that's what's going to surround you with loyal brand advocates who happily do the word-spreading for you.
(while coming back for seconds and thirds themselves)

THE STRATEGIC COPYWRITER FOR SMALL BUSINESS OWNERS LIKE YOU

Hey, I’m Nadine.

For 18+ years I thought I was living the dream on the corporate ladder.

I spent my days...
Creating brand awareness
Warming people to purchase
Growing next-level brand loyalty
Unpacking the deepest audience desires

It's all in the strategy

Words that sell and convince.
That please and connect.
That reassure and applaud.

That’s when I took the plunge and waved the corporate world goodbye to embrace my curiosity for authentic storytelling and strategic words.



I realised I was living someone else’s dream.

I wanted more.
I wanted to make an impact.

Women who genuinely want to make a difference. 

as a strategic small business copywriter for women like you.

TODAY I RUN A PERFECTLY IMPERFECT
ONE-WOMAN SHOW 

Seeing you thrive and get the results you deserve is what I get out of bed for.

Most days you’ll find me in my home studio on five stunning acres in rural Sydney, Australia.

That’s where your audience-led copy takes shape and the words flow. At least when I’m not busy chasing after my three super adorable *cough* cheeky *cough* small humans or hang out with my dreamboat hubby.

And I'm finally chasing my dreams.

Those years of selling, convincing and connecting have unknowingly gifted me with a top-notch brain ready to delight your audience with the strategy AND words it takes to be successful on every stepping stone of the customer journey.

And when you combine all these skills, you’re onto a winner.

I had managed every step of the customer journey. With the audience front and centre.

Funnily enough it wasn’t until a few years into my business journey.

At that point I had great clients with rewarding projects. I helped them reach their goals. Everything was good.

Until I changed the narrative.

Was my copy actually doing its job without a holistic strategy and the audience research to back it up?

That’s when I realised my 18+ years in the corporate world had taught me a pretty unique set of skills.

How I discovered my
passion for an audience-led take on copywriting?

Amelia Chrystie,
Ecommerce Founder of Tilda & Moo

"All I have to say is WOW, what a woman! There is a reason that Nadine is so good at what she does. It's because she cares."

Strategic Stories:

As a business-wrangling mum I know what it’s like to have a few things on the go. I’ll move mountains to make sure I come through with the goods. But should all three tiny humans (including bubba Jed, my cheeky CEO) fall ill *heavens forbid* then I’ll work out a next best solution. That’s my pinky promise from one female to another!

Running a business is a little like speed dating. I only give brands the nod for 1:1 services if I can add real value and you tick all the boxes. It’s a WIN WIN: You get top-notch results for your brand and I walk away with a big *grin* of fulfilment. 

The Wrangler

The Matchmaker

05
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Working with me guarantees strategic, audience-driven copy. It also comes with a healthy dose of positivity. We’ll overcome mental roadblocks and challenges with my infectious CAN DO! attitude.

the optimist

03

We stop to live when we stop to learn. I set aside time every week to learn about consumer psychology, copywriting techniques and the customer journey so I can use those skills on your brand.

the eager beaver

02

I have a genuine passion for the clients that I work with and will follow your journey as you grow and succeed. Proud client shout-outs on my socials included.

the brand cheerleader

all of ‘us’ have a speciality.

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Meet Team CAN DO! Content

The proven, step-by-step framework to help female founders like you DIY your copywriting and implement a SMARTER way of marketing within your business

The Audience Success Formula

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The done-with-you copy solution that delivers strategic copy to please your customers, convert your leads and grow a cheersquad

Yours for a Day

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The done-for-you copywriting solution for audience-driven copy, priceless marketing insights and a MASSIVE boost in business confidence

Strategic Copy Intensive

01

How we can change the way you market, sell and show up online

Take the quiz

What's your customer-charming superpower?

WHAT'S YOUR CUSTOMER-CHARMING SUPERPOWER?
THE QUIZ

Find out your magnetic customer strength and how you can use it to strategically attract, delight AND retain your dream clients.

Find out your magnetic customer strength and how you can use it to holistically attract, delight AND retain your dream clients.