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Lets unpack my client's audience together

…but don't have a clue where to start?

Have a feeling that truly knowing your audience is the key to converting copywriting and consistent sales...

And exploring customer-led copywriting for your brand has been on your to-master list for a while, but…

⌓ The whole process seems far too complex to unpack on your own

⌓ You always thought you had to be a fully-fledged copywriter to make your brand copy sing

⌓ You still keep resorting to the same old pulled-out-of-thin-air messaging

Because that's the ONLY take on copywriting you know.

Tell me more

What if I told you...

Writing customer-led, strategic copy isn't as complex as it seems.

All it takes is...
⌓ Tracking down your perfect-fit audience
⌓ Asking the RIGHT questions
⌓ Reading between the lines

And watching a copy pro from start to finish as they dive DEEP into juicy intel and work their copy magic.

The Over-the-shoulder Tutorial


Join me as I take a real 1:1 client project from strategic audience research to winning website copy

This practical, real-life example unpacks my strategic, customer-centric approach to copywriting and is designed to spark the aha-moments you wish you had BEFORE spending far too many hours on the words currently associated with your brand.

What you'll witness?

⌓ How I TRULY get to know my client's ideal prospect
(even without existing clients to tap into) 

⌓ Clever tips & tricks to unpack the juicy audience intel

⌓ How I let my client's perfect-fit audience do the groundwork and turn it into winning website copy

Learn how I approached the juicy intel we collected to not only give me priceless messaging insights, but to boost my client's marketing efforts well into the future

Discover the what


Find out how I accessed the deepest thoughts of my client's perfect-fit customer even without the luxury of an existing customer database to tap into

Explore the How


Watch me turn the golden nuggets of audience intel into strategic copy that speaks to the core of my client's customer.

It'll blow your mind!

Say wow on repeat

Who am
I to talk?

 Over the past 6 odd years, I've been lucky to work with the most amazing women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following.

As a strategic website and email copywriter & and copy mentor, I help female founders like you create customer-led words that ethically attract, nurture and celebrate your dream customers so you get the results and the fulfilment you deserve.

Hey, I'm Nadine.