Who needed a website copywriter?
In early 2021 Fiona went on the search for a website copywriter because she felt her branding and the words to go with it simply didn’t cut it anymore.
Fiona Weaver runs Mama Matters, her true passion where she offers 1:1 and group sleep mentoring for parents who are overwhelmed by the challenges their new baby brings with it. People who want a gentle helping had to navigate this precious time with their bub.
And over the years she’s built a loyal following of new parents who listen to her every word and value her honest (and at times sassy) take on things.
Why did Fiona look for a copywriter to support her rebrand and new online presence?
Fiona spent hours upon hours trying to come up with the words for her new website. With her fresh brand look and feel in hand, she was almost ready to hand over what she’d written to Cahlia from South Co. Studio, the brand and website designer she’d tasked with her new website.
But something didn’t feel right.
The words she’d written simply didn’t flow and didn’t hit the sweet spot. As much as she tried, Fiona wasn’t convinced and decided to go about it ‘the right way’ by seeking help from an expert.
How did I fit in?
Cahlia sent Fiona my way and agreed it’s worthwhile nutting out the copy BEFORE she’d dive into the website design.
What happened next is history:
Fiona reached out, we jumped on a phone call and settled on my Yours for a Day service as the perfect solution for her.
It’s quick. It sidesteps my usually 6+ weeks project waitlist.
And it would get her the results she was after!
We jumped on a strategy call a few days before our day together to go through customer research Fiona had done earlier and nutted out what exactly she had in mind for those 7 hours I’d work exclusively on her brand. And most importantly what she wanted her copy to achieve.
In only 7 hours I took Fiona’s thoughts, her customer research and a decent amount of social media ‘stalking’ to set her up with winning copy for her entire website (even a short-form sales page for her online programme).
The copy sounds like her. And she loves it!
Mama Matters web development and brand design by South Co Studio.
“You gave me faith from the get-go. You took the time to do the research and get to know me and my biz.
I couldn’t have asked for a better experience – the booking process, the strategy sesh, the finished outcome!
You’ve been such a dream to work with and I can’t believe how you took what I gave you and created what you did.
You are seriously amazing. Thank you!”
Fiona Weaver, Mama Matters Founder
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Find out your magnetic customer strength and how you can use it to holistically attract, delight AND retain your dream clients.
