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Imagine having a plug-and-play retention system that helps you make more sales without constantly bringing in new leads 🤯
Not only that…
You have a clear vision for how you’re going to onboard, retain, and reward your customers and actually put it in place!
You confidently increase your prices without pushback!
Refunds and sky-high cancellation requests are a thing of the past and you rely on healthy recurring revenue instead!
You’re selling your offers without feeling salesy based on signals your audience is sending you!
You have a clear vision for how you’re going to onboard, retain, and reward your customers
and actually put it in place!
You confidently increase your prices
without pushback!
Refunds and sky-high cancellation requests are a thing of the past
and you rely on healthy recurring revenue instead!
You’re selling your offers without feeling salesy
based on signals your audience is sending you!
And your dream customers are pre-sold on everything you put out into the world!
…running your business feels more like an unwinnable rat race 🐀
Basically… Houston, we have a problem! 👩🚀
Basically… Houston, we have a problem! 👩🚀
You have clients and make sales, but they’re more like one-hit wonders.
Your marketing feels same-same, because you lack the bright sparks to stand out.
You desperately want to foster a thriving community, but only speak to crickets.
You’re putting a blind eye to the data, because numbers don't lie.
And you don't have the time to deliver on ALL the visibility ops you’ve lined up, because you can't rely on a steady stream of referrals from existing customers.
But i GET A FEELING right now…
"Joining the membership was the best decision to start off the year. I felt supported, and I got every penny's worth.
Nadine doesn't hold back when it comes to sharing her knowledge and expertise.
Her ideas and feedback have got me fired up to curate a customer-first experience in my business.
Other than receiving personalised feedback, there's also much to learn from the way she shows up for her own business and customers.”
let's hear from shimona gosh:
"10/10 recommend."
that let your customer decide their journey through your offer suite
Sales Strategies
that boost your bottom line consistently
that help you get a deep understanding of your buyers and their behaviour
Reward Strategies
Research Strategies
that get people talking and buying organically
Referral Strategies
Start implementing, testing and tweaking as soon as you join with…
that treat your audience to unexpected interactions (and turn them into superfans!)
Delight Strategies
The truth is:
More leads won’t fix a leaky funnel
(or terrible customer experience)
If you’re constantly launching, second-guessing & pivoting to meet your sales goals, chances are...
You don’t have a traffic problem.
You have a retention problem.
And no amount of new eyeballs will make up for it! 👀
Retention Lab helps you make the most of every new AND existing customer
by turning one-time buyers into repeat customers, quiet fans into vocal referral partners, and leaky funnels into sustainable, behaviour-driven sales engines.
JOIN NOW
Over the past 8+ years, I've supported hundreds of online business owners to strategically generate sales, delight their customers and create a loyal brand following with my signature LEAN Buyer Method to guide them.
As an audience-driven copywriter turned customer experience & retention strategist, I help savvy online business owners like you to implement, test and tweak strategic buyer pathways that ethically attract, nurture and retain your dream customers for more sales, impact and purpose.
HEY, I'M NADINE
MEET YOUR head scientist with a human touch 👩🏽🔬
👈 Agree with everything inside the Starter Track…
…but also want personalised feedback specific to your business and regular 1:1 access to me you as you implement, test and tweak your powerful retention system.
☝️ Agree with everything inside the Starter Track…
…but also want personalised feedback specific to your business and regular 1:1 access to me you as you implement, test and tweak your powerful retention system.
💡 Have a solid offer lineup, but most customers buy from you once (or twice) and certainly don’t tell their friends about you
💡 Love the idea of automated, customer-centric selling that serves the right offer at the right time, but don’t have the time to figure it out yourself
💡 Want simple plug-and-play strategies you can implement in no time
And you’re ready to take some serious action but don’t want to waste your time with LIVE calls and fluffy lessons.
Based on where you’re at on your business journey
You’re a course creator, coach, service provider or membership site owner with existing customers…
…but feel like you work far too hard for every sale.
Choose your Track
Choose Retention Lab starter if you...
Choose Retention lab incubator if you...
❌ Looking for quick-fix marketing hacks
(this is about long-term, sustainable growth)
❌ Not willing to implement, test and tweak
(this is a lab, not a casino)
❌ Looking for corporate-level retention strategies
(these are hands-on strategies designed to work without huge teams & budgets or complex systems)
❌ ONLY Looking for new leads
(this is about delighting existing ones so they organically send you new ones)
Retention Lab is generally NOT the right fit for you if you are…
"Running a free online art event for 9,000 people and having over 10% convert to a paid upgrade is, without a doubt, my biggest win since joining the membership. There are a lot of reasons why people could have chosen to upgrade, but the number of people who told me they upgraded solely because their experience was so positive was outstanding.
Being able to bounce ideas and talk strategy over Voxer has been great.
A thing that Nadine does especially well, is quickly getting a feel for your overall business and brand and finding ways to apply strategies to your niche.
Nadine has helped me prioritize my customer experience from the beginning, making it one of the first things I think about.”
let's hear from member Brooke Henry:
retention lab incubator includes:
🧪 1 x Monthly Execution
Take strategic action with monthly mini-challenges with ONE out-of-the-box way to delight your customers for big impact. Ask your questions and look behind the curtain of what I'm working on!
🧪 1 x Monthly Observation Report
Receive a curated email roundup of fresh customer experience trends, tools and ideas to inspire how you serve your audience.
🧪 Exclusive tried-and-tested Formulas
Get instant access to a library of bite-sized tutorials, hacks and how-to videos only available inside Retention Lab.
🧪 Visiting Lab Expert Sessions
Learn from a growing lineup of guests who align with my human-first approach to selling and share one specific strategy that works in their businesses.
🧪 The Lab Priority Podcast Pass
Submit your burning customer experience questions for a fast-track opportunity to feature on my top-charted podcast and have your question answered by me or a guest expert.
🧪 Listing in the Collaboration Reactor
Connect with your Retention Lab cohort via our member database for mutually beneficial connections and opportunities to leverage each others' audiences.
🧪 Always-Open Retention Lab Hotline
Ask your burning questions in our private 1:1 Voxer channel, and get my personalized response within 48 hours on business days.
🧪 1 x 30-minute 1:1 Lab Induction Call
Let's map out your action plan and help you settle in so you can hit the ground running.
🧪 1 x Monthly Reaction Test
Submit one brand touchpoint (sales page, email, etc) per month, and receive a video walkthrough with the optimisation opportunities I've identified within 7 days.
🧪 1 x Quarterly Under The Microscope Audit
Submit your launch assets, email sequence, evergreen funnel or customer journey map for an in-depth audit and actionable ways to improve it.
🧪 1 x Quarterly 30-minute 1:1 Lab Brainstorm Session
Let's map out your next big move together so you can approach it strategically right from the start.
🧪 10% discount on any Done for You Services
Get my strategic CX and copy brain on your brand whenever you feel outsourcing is the way to go.
retention lab starter includes
everything in retention lab starter plus:
everything in retention lab starter plus:
😍 opt for the starter if you prefer to adopt the easy-to-run executions, plug-and-play strategies and out-of-the-box insights on your own terms.
😍 opt for the incubator if you want in-depth audits, my 1:1 support and guidance to help you personalise the strategies for your business.
FREE access to all my self-paced resources while inside Retention Lab
Boost all aspects of your customer experience with free access to all existing and new self-paced courses, resources and toolkits while you're a member of Retention Lab.
FREE access to all my self-paced resources while inside Retention Lab
Boost all aspects of your customer experience with free access to all existing and new self-paced courses, resources and toolkits while you're a member of Retention Lab.
25% off all my self-paced resources
Boost all aspects of your customer experience with 25% off all existing and new self-paced courses, resources and toolkits I offer while you're inside Retention Lab.
and depending on which track you choose you also get:
retention lab starter
retention lab incubator
How my customers react to the plug-and-play strategies waiting for you inside the lab:
It's a growing library of tutorials, case studies and behind-the-scenes tutorials to help you gradually chip away at your own retention system.
Best of all?
🤩 Launching a low-lift reward program
🤩 Inviting clients as referral partners
🤩 How to maximise your email footers
🤩 Using surveys to boost sales & motivation
🤩 The email experiment that blew up my inbox
🤩 How to make your emails more accessible
Plus ongoing access to 24 more actionable tips inside Mastering CX, the private Customer Experience Podcast!
Dive into these tried-and-tested formulas as soon as you join:
Kylie Kelly
Visibility Coach & Audience growth expert
Michelle pontvert
online event host & easy events educator
Meet the visiting lab experts waiting for you inside as we launch:
Since then, you’ve had your entire launch funnel audited, accessed relevant self-paced courses for FREE and have had the Human-First Head Scientist on speed dial as you implement, test and tweak retention strategies across all aspects of your business.
And you’ve just renewed for another 6 months!
it’s been 3 months since you decided to upgrade to the Incubator Track:
…you’ve had amazing conversations with people in your audience who would never have replied to your emails previously.
You’ve implemented your first retention formula, and have gained serious momentum when it comes to letting your audience drive the sales process.
And the first email Observation Report has sparked some ideas to surprise and delight. And you’re contemplating upgrading to 1:1 support!
After your first month in the Lab…
…you can dive into the first tried-and-tested formula and guest lab expert session.
You submit your burning question to be featured on my top-charted podcast, and you join the Collaboration Reactor to connect with your fellow Lab cohort.
You also mark your diary so you don’t miss this month’s execution for extra accountability and strategic action.
As soon as you sign up…
If you implement, test and tweak the strategies!
This is where Retention Lab could lead you:
Every month, we focus on one 'moment that matters' on the customer journey and take targeted, strategic action towards creating or improving it. Simply pick one of the proven formulas and action it with my answers to your burning questions and even a chance to win monthly prizes if you participate and successfully complete your execution! Plus, peek behind the curtain of what I'm working on as I share live updates.
How do the monthly Lab Executions work?
We play a lot with email marketing strategies, so having access to an email list (even if it’s smallish!) and an email marketing platform is vital. I also recommend having a checkout tool that allows you to have affiliates and talks to your email platform. Some strategies tap into other low-cost or free tech tools that won’t add a lot to your bottom line. If you’re not sure whether your tech stack will work, drop me an email at hello@candocontent.com.
Which tech tools will I need?
No. Retention Lab is designed to turn your existing audience into an ongoing sales-driver. These repeat customers will also drive organic word of mouth and lead generation because you delight them along the way. I still recommend getting fresh eyeballs on your offers at all times so you can introduce them into your referral system down the track.
Will the strategies inside the Lab replace all my other marketing efforts?
nADINE, i HAVE QUESTIONS...
Not at all! Every strategy & formula comes with step-by-step instructions so it’s easy to take action even if tech isn’t your best friend. And if you get stuck, ask me your questions as part of the monthly execution!
I’m not very tech savvy. Will this be an issue?
You will! Any self-guided resource you purchase with your 25% Starter discount will remain in your Learning Portal even if you decide to cancel your membership.
Will I get lifetime access to resources I purchase with my 25% off Starter discount?
Joining the Incubator gives you access to all my existing courses and any courses I launch while you’re a member for as long as you’re a member. Should you decide to cancel, you'll lose access to these resources along with the resources inside Retention Lab.
Will I get lifetime access to all your self-guided resources if I join the Incubator?
No worries. Voxer me @candocontent or drop me an email hello@candocontent.com
I have another question.
Yes, join Retention Lab for 6 months in the Starter or Incubator track, and get one month free!
Do you offer discounts if I join for a longer period?
I would recommend waiting until you have a proven offer lineup with an audience you can speak to. The retention strategies we explore in the Lab rely on an existing, proven offer eco-system has sold previously so you know your retention efforts will pay off.
I just launched my business. is this membership for me?
Want the proven strategies to keep your customers coming back for more, reduce your membership churn, and make your brand experience truly REMARKABLE?
Whether you slowly chip away at your own retention system or commit to a major overhaul right from the start…
…get the strategies and support you need to turn one-time buyers into lifelong fans inside Retention Lab.
No guesswork. No fluff.
Just clever ways to turn your customer experience into your sustainable growth driver.
Repeat sales aren’t pure luck. They’re science!
DID YOU KNOW?
(≈USD $29)
Cancel any time!
AUD $45
Pay monthly
starter
And get 1 month FREE!
AUD $225
join for 6 months
(≈USD $290)
Minimum 3 months!
AUD $460
incubator
And get 1 month FREE!
AUD $2,300
join for 6 months
Pay monthly
(≈USD $145)
(≈USD $1,450)
How many EXTRA sales does it take to make back your investment?
let me leave you with one powerful question: