It can be a hard pill to swallow, but:
More leads won’t fix a leaky funnel
(or terrible customer experience)
If growth still feels like a grind despite everything you're doing...
You don’t have a traffic problem.
Your customer journey is letting you down.
And the fix isn't more leads at all cost.
You need to make the ones you already have feel so good about buying from you that leaving never crosses their mind.
What if you could make the most of every lead AND existing customer right now?
with out-of-the-box strategies to turn leads buyers into repeat customers, quiet fans into vocal referral partners, and leaky funnels into sustainable, behaviour-driven sales engines.
Because brand affinity starts with the first click!
Imagine opening your inbox to sales from people who didn't need high-pressure pitches
Not only that…
You launch and it feels easy because the groundwork was already done.
You raise your prices and nobody blinks.
You feel deeply connected to an audience who are pre-sold on everything you put out into the world.
You launch and it feels easy because the groundwork was already done.
You raise your prices and nobody blinks.
You feel deeply connected to an audience who are pre-sold on everything you put out into the world.
And you stop grinding & start growing...
because something has fundamentally shifted.
…running your business feels more like an unwinnable rat race 🐀
Basically… Houston, we have a problem! 👩🚀
Basically… Houston, we have a problem! 👩🚀
You work hard for every lead. But the sales are missing in action.
You know you're sitting on untapped potential, but can't see where it's hiding.
Your launches feel harder than they should for the audience size you have.
You're doing all the things, but nothing's compounding the way you hoped.
And somewhere in the back of your mind you know there's a smarter way to grow... you just haven't found it yet.
But something tells me right now…
Build a signature customer experience that turns leads into paying customers, gets them talking and grows your business without you having to start from scratch every single month.
introducing
"Joining the membership was the best decision to start off the year. I felt supported, and I got every penny's worth.
Nadine doesn't hold back when it comes to sharing her knowledge and expertise.
Her ideas and feedback have got me fired up to curate a customer-first experience in my business.
Other than receiving personalised feedback, there's also much to learn from the way she shows up for her own business and customers.”
let's hear from shimona gosh:
"10/10 recommend."
that let your customer decide their journey through your offer suite
Sales Strategies
that boost your bottom line consistently
that help you get a deep understanding of your buyers and their behaviour
Reward Strategies
Research Strategies
that get people talking and buying organically
Referral Strategies
Start implementing, testing and tweaking as soon as you join...
...and watch them work for you in the background on repeat:
that treat your audience to unexpected interactions (and turn them into superfans!)
Delight Strategies
wITH MONTHLY AHA-MOMENTS LIKE THESE:
"I know I have heaps of happy customers but I don't think I really thought about retention strategies as deeply as I do now.
Joining Retention Lab has been huge in unlocking ideas for me and inspiring me to try things that have been really effective for my membership.
I've so enjoyed the ideas I've gotten to try. It's made me think differently about a lot of things.
The Lab has injected fun and fresh motivation into my membership.
Access to Nadine and the unique way she looks at customer experience and retention has also been invaluable."
let's hear from RACHEL SMITH:
Over the past 10+ years I've worked inside hundreds of online businesses across every niche imaginable. The ones who get the best results are those who think outside of the box, lean into their audience, and let their people guide all decisions.
As Customer Experience & Retention Strategist, I help online business owners like you create a deeply human customer journey that ethically attracts, nurtures and celebrates your people so they buy from you again & again.
HEY, I'M NADINE
MEET YOUR head scientist with a human touch 👩🏽🔬
The Incubator gives you ongoing strategic 1:1 access, super valuable AI tools, fresh thinking and personalised guidance specific to your business.
The Incubator gives you ongoing strategic 1:1 access, on-demand AI Tools, fresh thinking and personalised guidance specific to your business.
💡 Have a solid offer lineup, but most customers buy from you once (or twice) and certainly don’t tell their friends about you
💡 Love the idea of automated, customer-centric selling that serves the right offer at the right time, but don’t have the time to figure it out yourself
💡 Want simple, stackable strategies you can implement month on month
And you’re ready to take some serious action inside a community of like-minded business owners & with my guidance in a group setting.
Based on where you’re at on your business journey
You’re a course creator, coach, service provider or membership site owner…
…who feels that you work far too hard for every sale.
Choose your Track
Choose Retention Lab starter if you...
Want me in your corner every month as you build and refine your bespoke retention system?
upcoming LIVE events:
Can't make it live?
Expect the replay in your Retention Lab portal & on the private lab podcast feed within 24 hours after the session.
Prefer my ongoing 1:1 guidance?
🧪 1 x Monthly Execution
Take gradual monthly action by executing ONE strategic, bite-sized formula to delight your customers for big impact. Ask your questions and look behind the curtain of what I'm working on!
🧪 1 x Monthly Observation Report
Receive a curated email roundup of fresh customer experience trends, tools and ideas to inspire how you serve your audience.
🧪 Tried-and-tested Formulas & Case Studies
Get instant access to a library of bite-sized tutorials, hacks and how-to videos only available inside Retention Lab.
🧪 The Lab Community
Ask your questions and connect with the other members in our Discord Community. That's where I also share my updates for the month as well as any noteworthy finds.
🧪 Visiting Lab Expert Sessions
Learn from a growing lineup of guests who align with my human-first approach to selling and share one specific strategy that works in their businesses.
🧪 The Lab Priority Podcast Pass
Submit your burning customer experience questions for a fast-track opportunity to feature on my top-charted podcast and have your question answered by me or a guest expert.
🧪 Listing in the Collaboration Reactor
Connect with your Retention Lab cohort via our member database for mutually beneficial connections and opportunities to leverage each others' audiences.
🧪 25% off all my self-paced resources
Boost all aspects of your customer experience with 25% off all existing and new self-paced courses, resources and toolkits I offer while you're inside Retention Lab.
The Retention Lab Incubator gives you everything in the Starter Tier plus ongoing 1:1 strategic access to me, on-demand AI tools, monthly touchpoint reviews, quarterly deep dive audits and direct Voxer access to me as you build and refine your retention system.
retention lab starter includes
"Before I joined the Lab, I knew my customer experience was important, but didn't have a lot of ideas for HOW to do it well.
Since joining, I feel more confident in trying new things, and I know where to find the ideas when I feel stuck.
The Retention Lab has given me not just great ideas (and real easy-to-understand instructions on how to implement them), but also inspired me to be creative.
Thank you for sharing your wisdom and ideas!"
let's hear from scotti weintraub:
How my customers react to the stackable strategies waiting for you inside the lab:
It's a growing library of tutorials, case studies and behind-the-scenes tutorials to help you gradually build out your human-first customer journey.
Best of all?
🤩 Launching a low-lift reward program
🤩 Inviting clients as referral partners
🤩 How to maximise your email footers
🤩 Using surveys to boost sales & motivation
🤩 The email experiment that blew up my inbox
🤩 How to make your emails more accessible
🤩 My virtual, interactive scratchie card
🤩 'Coffee Cards' to drive engagement
🤩 Show, don't tell with this calculator widget
🤩 The content-mine evergreen email funnel
🤩 Sample your genius (and make sales) with this email
🤩 Chatbot strategies to convert browsers into customers
🤩 Using pop-up boxes strategically towards your goals
🤩 Inside my industry report launch/list growth strategy
Plus access to Mastering CX, the private Customer Experience Podcast AND all Retention Games 2026 strategies for as long as you're a member!
some of the tried-and-tested formulas you can action as soon as you join:
Kylie Kelly
Michelle pontvert
Meet the visiting lab experts waiting for you inside:
KRISTA MILLER
dallas travers
allison hardy
rachel harrison-sund
brenna mcgowan
cheryl rerick
josh goldsmith
laura sprinkle
NATALIE TALYOR
Zhara-Marie Mohansingh
Amber-Rose Thomas
Holly haynes
Jasmine Jonte
Laura kendrick
...you've just renewed, because what's happening inside your business now feels too good to walk away from. And you want even more fresh ideas to make your audience fall in love with your brand.
after 6 months...
Your customers are having conversations with you they never had before. They're buying because they want to, not because you pressure them. Your open rates are up. Someone just referred a friend. The compounding effect is real, and it feels different to anything you've tried before.
After 3 months in the Lab…
...you've implemented your first formula and something has shifted. You can feel the difference in how your audience is responding. Which makes you already think about what to tackle next.
After your first month…
If you implement, test and tweak the strategies each month!
This is where Retention Lab could lead you:
Every month, you focus on one 'moment that matters' on your customer journey and take targeted, strategic action towards improving it. Simply pick one of the proven formulas and action it with my answers, and even a chance to win monthly prizes if you participate and successfully complete your execution! Plus, peek behind the curtain of what I'm working on as I share live updates.
How do the monthly Lab Executions work?
We play a lot with email marketing strategies, so having access to an email list (even if it’s smallish!) and an email marketing platform is vital. I also recommend having a checkout tool that allows you to have affiliates and talks to your email platform. Some strategies tap into other low-cost or free tech tools that won’t add a lot to your bottom line. If you’re not sure whether your tech stack will work, drop me an email at hello@candocontent.com.
Which tech tools will I need?
No. While Retention Lab is designed to turn new leads into first-time customers and first-time customers into repeat buyers via a super strategic customer journey that anticipates their every need, I still recommend getting fresh eyeballs on your offers at all times. We have guest expert sessions who share great strategies for list growth too!
Will the strategies inside the Lab replace all my other marketing efforts?
nADINE, i HAVE QUESTIONS...
No worries. Voxer me @candocontent or drop me an email hello@candocontent.com
I have another question.
I would recommend waiting until you have several proven offers lined up with an audience you can speak to. If you're brand new to business, I'd focus on having solid offers that sell first.
I just launched my business. is this membership for me?
You will! Any self-guided resource you purchase with your 25% Starter discount will remain in your Learning Portal even if you decide to cancel your membership.
Will I get lifetime access to resources I purchase with my 25% off Starter discount?
Your leads deserve more than a single transaction.
Retention Lab gives you the strategies, the formulas and the support to turn what you've already built into a business that grows because your customers genuinely love being part of it.
Repeat sales aren’t pure luck. They’re science!
DID YOU KNOW?
How many customers have you already won, that you just need the right nudge?
let me leave you with one powerful question:
(≈USD $30)
Cancel any time!
AUD $45
Pay monthly
retention lab starter
And get 1 month FREE!
AUD $225
join for 6 months
PREFER my 1:1 support every month as you build and refine your bespoke retention system?
