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Welcome to DIY Copy

Craft your copy & Wow Factor brand touchpoints with confidence

Whether you're just starting out or are knee-deep in business.

DIY Copy & Customer Delight resources

Learn tricks of the trade to help you connect the many dots

Rather than launch with random bits and bobs

piggyback off a copywriter & customer delight strategist who breaks things down into actionable steps

Rather than not start at all because you're scared

Soak up bite-sized resources to help you progress step by step

Rather than going it alone second-guessing yourself

Tackling your own copy & biz strategies doesn't have to be hard...

take your pick from DIY copy & customer delight strategies until you're ready to outsource.

There's a good chance you're not ready to outsource in your business (or simply don't have the funds).

Especially at the beginning of your business journey.

This is the destination for you!

Whether that's via one of my freebies, a sneaky low-ticket offer, a bite-sized course or my month-to-month membership.

AS a strategic copywriter & customer fanatic, I love helping smart humans like you

Let's up your DIY game

I can't wait to support you on your DIY journey.

As a strategic copywriter, customer delight strategist & copy mentor I take golden nuggets from customer research, consumer psychology and your inner genius (yep!) to empower you with a strategic customer journey for your women-led business.

If you're ready to make a conscious choice towards strategic copywriting and customer delight, then I'm your go-to.

Hey, I'm Nadine.



What are you looking for?

map out your perfect copy journey with bite-sized episodes full of prompts, tips and real blow-your-mind copy journeys to see you take strategic action... 

...whether that's DIY, Done for you or a bit of both.

The private podcast for copy-hungry small business owners like you

CAN DO! Tales

This actionable 4-day sprint explores tips, strategies & REAL about page brilliance and blunders to spark your about page journey and take action. And with ongoing access, you can set the speed when life gets busy.

4 days of action steps to polish your about page


Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖

This is the membership for DIY copywriters & online business owners like you who want to turn niggling doubts into oozing copy & marketing confidence. 

Are you the by-default copywriter in your business and doubt yourself every time you hit the keyboard?

join for AUD$290

Swipe my workflow, strategies & email templates to automate your email list processes so you can keep growing your list with peace of mind and take the emotion out of hitting UNSUBSCRIBE

Clean your email list on autopilot for your best email deliverability yet

buy for AUD$90

This ready-to-swipe pitch format has got me booked on 30+ dream podcasts with feedback like "best podcasting request ever" while landing me incredible collaboration opportunities along the way.

Grab my high-converting podcast pitch template for a definite YES

buy for AUD$9

Now you can score the exact strategies & outline behind the most successful landing pages I've written for 1:1 clients over the years that have seen up to 85% conversion rates!

Isn't it the WORST when you've spent hours creating a lead magnet for it to collect dust in your digital archives?

buy for AUD$90

Together we'll turn the overwhelm of launching a website into 3 easy-to-tackle strategies that will get you to launch date quicker than you can say "Let's do this."

Map, create and write your own website in only 3 game-changing steps.

only AUD$9

The actionable copy toolkit that walks you through the 7 strategic contact page sections to establish your authority, get browsers' buy-in and have a wow-factor conversation (yep, you heard right!)

Turn your snooze-worthy contact page into a
lead-driving machine

buy for AUD$50

In this case study template, I share my SEO-boosting, client-attracting approach to sharing how fabulous you REALLY are so you can land ready-to-invest leads consistently.

Curious how I signed countless perfect-fit leads as paying 1:1 copywriting clients?

buy for AUD$60

All the swipe files, survey templates and resources to give time-poor founders like you the game-changing clarity and tools to gather, organise and implement your audience intel RIGHT NOW

The audience research toolkit for savvy online business owners like you ready to DIY your copy faster & smarter


Join me in a 30-minute Mini Training where I spark your ideas and show you how to make raw customer feedback the centrepiece of your credibility-based marketing efforts.

Sick and tired of spending hours chasing polished client testimonials
(that never eventuate)?


This is NOT a fill-in-the-blanks template, but rather a strategic toolkit to spark your imagination so you can write and tweak your about page as your business evolves.

Write a killer About Page that's uniquely you, sells your zone of genius and hooks your dream customers so they take action.

buy for AUD$145

Learn my tips, tricks and strategies behind fun 🐰 Easter Egg Hunt-style Promotions that boost your bottom line, grow your list and excite your audience (even if you don't consider yourself tech-savvy or creative)

Tired of running snooze-worthy promotions?

buy for AUD$147

Learn my tips & tricks to hook, intrigue and delight your students from first landing on your sales page to well after completing the last module.

My automated hands-on, human-first approach to turning your online course into an unforgettable, stand-out student experience

join for AUD$195

In this actionable training with matching Canva template, I take you back to basics and share the strategic mindset it takes to craft a winning customer journey that turns your messaging into a sales-driving tool and anticipates your customer needs with every interaction.

Switch sporadic copy and marketing to a strategic approach that goes deep and gets results

buy for AUD$50

As one of my affiliates, you can currently earn 30% of any digital product purchase you send my way.

Want to join my affiliate cheer squad?

Because audience-driven brand touchpoints will work for you long-term.

Let's give you a clear roadmap to DIY your customer journey & copy