DIY Copy & Customer Delight resources

4 FREE days to polish your about page

This actionable 4-day sprint explores tips, strategies & REAL about page brilliance and blunders to spark your about page journey and take action. And with ongoing access, you can set the speed when life gets busy.

What if you could unlock your unfair audience advantage?

Grab 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your business TODAY. 💖💖

The audience research toolkit to help you make smarter copy & CX decisions

All the swipe files, survey templates and resources to give time-poor founders like you the game-changing clarity and tools to gather, organise and implement your audience intel.

Are you the by-default copywriter & CX strategist in your business and doubt yourself every time you hit the keyboard?

This is the membership for online business owners like you who want to turn niggling doubts into oozing copy & CX confidence.

My automated hands-on, human-first approach to online courses for an unforgettable, stand-out student experience

Learn my tips & tricks to hook, intrigue and delight your students from first landing on your sales page to well after completing the last module.

Tired of running snooze-worthy promotions?

Learn my tips, tricks and strategies behind fun 🐰 Easter Egg Hunt-style Promotions that boost your bottom line, grow your list and excite your audience (even if you don't consider yourself tech-savvy or creative)

Let's put your subscribers in the driver's seat of their brand experiences

Explore the subscriber-driven email strategies & real examples that have been successful in my business, and set you up with your own wow factor opportunities and the matching action steps.

Launch a list-building, trust-boosting & sales-making private case study podcast

Explore the strategies, results & processes behind my private case study podcast, and swipe the highly effective & bespoke 🎧 listener journeys to drive sales, trust & delight

Switch sporadic copy and marketing to a strategic approach that goes deep and gets results

In this actionable training with matching Canva template, I take you back to basics and share the strategic mindset it takes to craft a winning customer journey that turns your messaging into a sales-driving tool and anticipates your customer needs with every interaction.

Grab my high-converting podcast pitch template for a definite YES

This ready-to-swipe pitch format has got me booked on 30+ dream podcasts with feedback like "best podcasting request ever" while landing me incredible collaboration opportunities along the way.

Clean your email list on autopilot for your best email deliverability yet

Swipe my workflow, strategies & email templates to automate your email list processes so you can keep growing your list with peace of mind and take the emotion out of hitting UNSUBSCRIBE

Map, create and write your own website in only 3 game-changing steps

Together we'll turn the overwhelm of launching a website into 3 easy-to-tackle strategies that will get you to launch date quicker than you can say "Let's do this."

Isn't it the WORST when you've spent hours creating a lead magnet for it to collect dust in your digital archives?

Now you can score the exact strategies & outline behind the most successful landing pages I've written for 1:1 clients over the years that have seen up to 85% conversion rates!

Curious how I signed countless perfect-fit leads as paying 1:1 copywriting clients?

In this case study template, I share my SEO-boosting, client-attracting approach to sharing how fabulous you REALLY are so you can land ready-to-invest leads consistently.

Turn your snooze-worthy contact page into a lead-driving machine

The actionable copy toolkit that walks you through the 7 strategic contact page sections to establish your authority, get browsers' buy-in and have a wow-factor conversation (yep, you heard right!)

Write a killer About Page that's uniquely you, sells your zone of genius and hooks your dream customers so they take action.

This is NOT a fill-in-the-blanks template, but rather a strategic toolkit to spark your imagination so you can write and tweak your about page as your business evolves.

Sick and tired of spending hours chasing polished client testimonials (that never eventuate)?

Join me in a 30-minute Mini Training where I spark your ideas and show you how to make raw customer feedback the centrepiece of your credibility-based marketing efforts.