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Welcome to DIY Copy

Whether you're just starting out or are knee-deep in business.

EVERYTHING DIY to set you up for business success

Copywriting & Customer Delight resources

Learn tricks of the trade to help you connect the many dots

Rather than launch with random strategies

piggyback off a strategic copywriter who breaks things down into actionable steps

Rather than not start at all because you're scared

Soak up bite-sized resources to help you progress step by step

Rather than going it alone second-guessing yourself

Tackling your own copy & biz strategy doesn't have to be hard...

Let me help you with your DIY copy & customer delight strategies until you're ready to outsource.

There's a good chance you're not ready to hand over your copy to a professional copywriter.

Especially at the beginning of your business journey.

This is the destination for you!

Whether that's via one of my freebies, a sneaky low-ticket offer, a bite-sized course or my month-to-month membership.

AS a strategic copywriter & customer fanatic, I love helping smart humans like you

map out your perfect copy journey with bite-sized episodes full of prompts, tips and real blow-your-mind copy journeys to see you take strategic action... 

...whether that's DIY, Done for you or a bit of both.

The private podcast for copy-hungry small business owners like you

CAN DO! Tales

Let's up your DIY game

I can't wait to support you on your DIY journey.

As a strategic copywriter and copy mentor I take golden nuggets from customer research, consumer psychology and your inner genius (yep!) to empower you with a strategic customer journey for your women-led business.

If you're ready to make a conscious choice towards strategic copywriting and customer delight, then I'm your go-to.

Hey, I'm Nadine.


Everything DIY in one place


Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖

This actionable 4-day sprint explores tips, strategies & REAL about page brilliance and blunders to spark your about page journey and take action. And with ongoing access, you can set the speed when life gets busy.

4 days of action steps to polish your about page



This ready-to-swipe pitch format has got me booked on 30+ dream podcasts with feedback like "best podcasting request ever" while landing me incredible collaboration opportunities along the way.

Grab my high-converting podcast pitch template for a definite YES

buy for AUD$9


Join me in a 30-minute Mini Training where I spark your ideas and show you how to make raw customer feedback the centrepiece of your credibility-based marketing efforts.

Sick and tired of spending hours chasing polished client testimonials
(that never eventuate)?



Together we'll turn the overwhelm of launching a website into 3 easy-to-tackle strategies that will get you to launch date quicker than you can say "Let's do this."

Map, create and write your own website in only 3 game-changing steps.

only AUD$9


The editable 19-page workbook designed to give you strategic prompts, make you think and TAKE ACTION. Let's uncover the 4 critical steps to attract, delight and convert your perfect-fit audience. 

Landing Pages and Welcome Sequences that grow and nurture your list strategically

buy for AUD$29


In this case study template, I share my SEO-boosting, client-attracting approach to sharing how fabulous you REALLY are so you can land ready-to-invest leads consistently.

Curious how I signed countless perfect-fit leads as paying 1:1 copywriting clients?

buy for AUD$45


In this actionable training with matching Canva template, I take you back to basics and share the strategic mindset it takes to craft a winning customer journey that turns your messaging into a sales-driving tool and anticipates your customer needs with every interaction.

Switch sporadic copy and marketing to a strategic approach that goes deep and gets results

buy for AUD$50


This is NOT a fill-in-the-blanks template, but rather a strategic toolkit to spark your imagination so you can write and tweak your about page as your business evolves.

Write a killer About Page that's uniquely you, sells your zone of genius and hooks your dream customers so they take action.

buy for AUD$145


Learn my tips & tricks to hook, intrigue and delight your students from first landing on your sales page to well after completing the last module.

My automated hands-on, human-first approach to turning your online course into an unforgettable, stand-out student experience

join for AUD$195


Get access to all the swipe files, survey templates and resources to give time-poor founders the game-changing clarity and tools to gather, organise and implement your audience intel RIGHT NOW

The copy and marketing-boosting toolkit for smart business owners like you who want to DIY your copy faster & smarter

buy for AUD$290


This is the membership for DIY copywriters like you who want to turn niggling doubts into oozing copy confidence. 

Are you the by-default copywriter in your business and doubt yourself every time you hit the keyboard?

join for AUD$290


As one of my affiliates, you can currently earn 30% of any digital product purchase you send my way.

Want to join my affiliate cheer squad?

Because strategic brand touchpoints will work for you long-term.

Let's give you a clear roadmap to DIY your customer journey & Messaging