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The AUDIENCE-DRIVEN Copywriter & bRAND messaging sTRATEGIST for online business owners like you

It's NOT about crazy creativity, sleazy sales tactics or uninspired, AI-generated blurbs

It's about making your audience front and centre.

How you get your copy to resonate and drive action?

That's when your website and emails become authentic brand touchpoints that grow trust, brand affinity and intrigue.

And my signature LEAN copy method can do just that for you 👏🏻

map out your perfect copy journey with bite-sized episodes full of prompts, tips and real blow-your-mind copy journeys to see you take strategic action... 

...whether that's DIY, Done for you or a bit of both.

The private podcast for copy-hungry small business owners like you

CAN DO! Tales

your biggest cheerleader

Let's turn your brand touchpoints into genuine connections that drive sales, celebrate loyalty and grow your cheer squad. Are you ready?

I'm the strategic brand boost that's been on your business wish list for far too long.
(Let's face it)

Empathy-led copywriting and audience-driven messaging are my jam.

Hey, I'm Nadine 👋

Your biggest brand cheerleader and passionate bright spark lighter

The membership for busy small business owners like you ready to boost your DIY copy & strategies one copy critique, Voxer day and bright spark at a time (for more sales, impact and confidence)

Copy Confidence Collective


The fuss-free copy solution that delivers strategic copy to please your customers, convert your leads and grow a cheer squad

Yours for a Day


Score audience-driven copy, priceless marketing insights and a MASSIVE confidence boost with my signature LEAN copy method

Strategic Copy Intensive


let's shift the way you market, sell and show up online

Krista Miller, Summit in a Box

"Working with Nadine has given me incredibly valuable insights into exactly what my audience wants out of my program.

I was excited about the audience research aspect before, but now I see how magical it truly is. I'm SOLD and won't launch an offer without it again.

I knew the copy was going to be good, but man, seeing the exact words of my audience weaved in all throughout really leveled it up!"

CAN DO! Success

Strategic copy journeys:

Your online course might be low ticket, but your student experience shouldn't be!

Make me your 1:1 copy mentor each and every month and grow your confidence with each critique.

strategic moves for Clever founders like you

Meet my DIY Resources

Keen to sample my strategic approach?

Transform the way you show up online with strategic copy & customer delight wisdom nuggets

Tips & tales
for smart online brands