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The more intimately you know your humans, the faster your business grows.

The more intimately you know your humans, the faster your business grows.

I HELP YOU DO THIS 👆 STRATEGICALLY.

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(Scratch more marketing, louder messaging, or another funnel built on guesswork.)

With a human-first approach that starts with your Audience and builds everything around what they tell you.

How you get people to take action?

That's the difference between a brand that people tolerate and one they can't stop talking about.

adria tennor | acting & public speaking coach

"When I approached Nadine, I was struggling with the trickiness of having three different niches to market to.

Nadine was crazy thorough and scientific about the process, and seemed to obsess about her craft. It felt very Brené Brown meets Madame Curie.

I also loved how into the process she is. Her general excitement for my brand, my business, and what I do, was really cool."

SUCCESS STORY

"It felt very Brené Brown meets Madame Curie."

Most business owners think retention starts after the sale. It doesn't.

the huge misconception:

Retention starts at the very first click.

Every touchpoint before, during and after the purchase either builds loyalty or gradually erodes it.


Over the past 10+ years, I've worked inside hundreds of online businesses across every niche imaginable and at various stages of the customer journey. What my clients rate most is the genuinely fresh way of thinking that I apply to their situation and goals.

Your customers notice when a brand genuinely gets them. I make sure yours does... starting with what your people tell us.

Hey, I'm Nadine 👋

Your human-first retention strategist

the human-first retention strategist

'What Would They Do?', the Customer Experience Podcast for Small Businesses with BIG aspirations.

real questions. expert answers. actionable strategies.

real questions.
expert answers. actionable strategies.

listen now

From an ongoing 1:1 strategic partnership to a focused two-week sprint or a full 360° deep dive... there's a way to work together that fits where you're at right now.

Done for you

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The Retention Lab and my other self-guided resources give you the strategies to build your own human-first retention system.

Do it yourself

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Ready to know your humans and grow your business?

Grab the FREE online business industry report and uncover the surprising gaps and  opportunities your competitors haven't spotted yet.

Wonder how you can have real impact in right now?