And you sense something's off, but can't put your finger on it.
fINDING YOU HERE TELLS ME There's a leak somewhere in your customer journey.
That's where I enter the picture:
I work with established online business owners to find, name and fix where your funnel, launch, backend, automations or lack of human touches are letting you down.
My approach?
Highly intentional, deeply creative & human-first.
And everything starts with your audience (not our assumptions).
Because when you build your strategy on your people, everything starts to fall into place.
Case study
How Adria’s website now gets her found, trusted and hired
Flip through Adria’s case file for her feedback right after our project to what happened in the months after.
Case fileAdria Tennor
AdriaAdria TennorActing & public speaking coach
“It felt very Brené Brown meets Madame Curie.”Adria, right after our project
Since our project wrapped up
“Her perspective made me feel more confident and proud of the work I was already doing.”Adria Tennor, acting & public speaking coach
I support online business owners with the human-first conversion and retention strategies that maximise the ROI for every lead
Hey, I’m Nadine Nethery
Hey, I’m Nadine
How did I get here?
Well, A few years into my business journey, I did something that changed my outlook:
I took a Clifton Strengths assessment.
The result didn't exactly surprise me.
But it finally gave me a methodology for something I'd always done instinctively.
It also explained why I never really clicked with clients who handed me a brief and asked me to follow it. On the flipside, I loooooved working with clever humans who trusted the process, believed in the power of customer insights, and let my out-of-the-box lead the way.
Their deeply human messaging, copy, touchpoints (some automated, some intentionally human)... and the customer journey that ties it all together.
My top themes are Futuristic, Individualization, Ideation, Maximizer and Relator.
That's a true strategist's profile.
Luxury sales in London taught me that the experience around the sale matters just as much as getting the sale across the line. Corporate automotive sales taught me that retention is all about long-term relationships rather than metrics. Corporate comms taught me how to spot what makes something genuinely worth talking about.
Then redundancy while on mat leave gave me the brutal nudge I needed.
I fell in love with content marketing, started writing conversion copy for aspiring brands, all while taking on a corporate role at Australia's largest supermarket, tasked with reinvigorating a software solution none of our suppliers were using, understanding or caring about.
To diagnose the issue, I went straight to the source: The People.
I booked conversations with actual users and our suppliers, and let their feedback shape the upgrades.
The 20 years that defined how I show up for your business.
More and more teams started using it, loving it, buying licences. And more and more suppliers also wanted a slice of the pie.
We smashed our sales goals, but I never stopped having those conversations.
That moment crystallised everything for me.
So when my side hustle had enough clients and baby #3 arrived, I went all in on my mission to bring extra-ordinary customer journeys built on deeply human interactions to the online business space.
What happened next?
Case study
How fine-tuned messaging turned Grace’s enquiries into bookings
Flip through the five pieces of Grace’s story, and hear her talk about each one in her own words.
Case fileGrace Choi
GraceGrace ChoiFashion illustrator & live event artist
Hear it from Grace
0:00 / 3:05
“My conversion rate is pretty much 99.9999%.”Grace Choi, fashion illustrator
When I'm not ideating & strategising for your business, I'm working on mine.
I run a one-woman show from a home studio on five stunning acres in rural Sydney, Australia. That's where your out-of-the-box ideas and human-first customer journeys take shape.
Otherwise, you'll find me chasing after three delightfully cheeky not-so-small humans (including my youngest Jed, the Tiny CEO) or spending time with my dreamboat husband and our ball-obsessed Kelpie X, Baz.
Seeing my clients succeed is one of my favourit things. Sidenote: I'm an INFJ Advocate which probably explains the deep-rooted need to make a real difference... not just deliver a project.
The expertise you can tap into:
Which of your headache(s) could use my human-first perspective right now?
Select all that apply
Once you’ve selected your biggest headache(s), I’ll reveal your smartest move right here.
How do you prefer to cure your business headaches?
What if you could unlock your unfair audience advantage?
questions
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey as the intentional foundation for your own deeply-human customer journey TODAY. 💖💖
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey as the intentional foundation for your own deeply-human customer journey TODAY. 💖💖
