You can feel it but strugge to diagnose it from 'the inside'.
There's a leak somewhere in your customer journey.
I work with established online business owners to find it, name it and fix it.
Using a human-first approach that starts with your audience, not assumptions.
Because when you build your strategy around what your people tell you?
Everything works harder.
The human-first conversion and retention strategist for course creators and membership site owners who are done guessing what their people need.
Hey, Iām Nadine Nethery
Hey, Iām Nadine
A few years into my business journey, I did something that changed everything:
I took a Clifton Strengths assessment.
What came back didn't exactly surprise me.
But it finally gave me language for something I'd always done instinctively.
It also explained why my clients who got the best results were never the ones who handed me a brief and asked me to follow it. They were the ones who trusted the process, invested in customer research, and let what we found shape everything.
Their offer design, their messaging, their copy and the customer experience around it.
My top themes are Futuristic, Individualization, Ideation, Maximizer and Relator.
That's a strategist's profile.
Luxury sales in London taught me that the experience around the sale matters just as much as getting the sale across the line. Corporate automotive sales taught me that retention is all about long-term relationships rather than metrics. Corporate comms taught me how to spot what makes something genuinely worth talking about.
Then redundancy while on mat leave gave me the nudge I needed.
I fell in love with content marketing, started writing copy for aspiring brands, all while taking on a corporate role at Australia's largest supermarket, tasked with reinvigorating a software solution none of our suppliers were using, understanding or caring about.
To diagnose the issue, I went straight to the source: The People.
I booked conversations with actual users and our suppliers, and let their feedback shape the upgrades.
The 20 years that defined how I show up for your business.
More and more teams started using it, loving it, buying licences. And they told the other suppliers who also wanted a slice of the pie.
We smashed our sales goals, but never stopped having those conversations.
That moment crystallised everything.
So when my side hustle had enough clients and baby number three arrived, I went all in on my business and never looked back.
What happened next?
Tanya Garma, Co-Founder of GrowGetters
"Working with Nadine is brand strategy, it's connection. It's also helping your business to be searchable and and aid in its organic growth. Amazing!"
Client Success
When I'm not researching & strategising for your business, I'm working on mine.
I run a one-woman show from a home studio on five stunning acres in rural Sydney, Australia. That's where your conversion strategies and human-first experiences take shape.
When I'm not doing that, you'll find me chasing after three delightfully cheeky small-ish humans (including my youngest Jed, the Tiny CEO) or spending time with my dreamboat husband and our ball-obsessed Kelpie X, Baz.
Seeing my clients succeed is genuinely what gets me out of bed. I'm an INFJ Advocate which probably explains the deep need to make a real difference... and not just deliver a project.
The expertise you can tap into:
From an ongoing 1:1 strategic partnership to a focused two-week sprint or a full 360Ā° deep dive... there's a way to work together that starts with your people and builds everything around them.
Done for you
The Retention Lab gives you the strategies, formulas and support to build your own human-first conversion and retention system... at your own pace.
Do it yourself
Wonder how we can work together?
What if you could unlock your unfair audience advantage?
questions
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your business TODAY. šš
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your business TODAY. šš
