By crafting strategic, audience-driven copy & brand experiences that ethically attract, delight AND retain your dream customers.
How I help you market in a way that doesn't suck tHe life out of you
(or your customers)?
Because that's what's going to surround you with loyal brand advocates who happily do the word-spreading for you while coming back for seconds and thirds themselves.
THE AUDIENCE-DRIVEN COPYWRITER TURNED CUSTOMER EXPERIENCE STRATEGIST FOR SAVVY ONLINE BUSINESS OWNERS LIKE YOU
Hey, I’m Nadine Nethery
Hey, I’m Nadine
For 20+ years I thought I was living the dream CLIMBING the corporate ladder.
I spent my days...
Creating brand awareness
Warming people to purchase
Nurturing next-level brand loyalty
Unpacking the deepest audience desires
Behaviour-driven funnels that sell and convince.
That please and connect.
That reassure and applaud.
That’s when I took the plunge and waved the corporate world goodbye to embrace my curiosity for audience-driven copy and strategic sales funnels to go with it.
I realised I was living someone else’s dream.
I wanted more.
I wanted to make an impact.
visionaries who genuinely want to make a difference.
as a CX copywriter & strategist for visionaries like you.
TODAY I RUN A PERFECTLY IMPERFECT
ONE-WOMAN SHOW
Seeing you succeed and get the results you deserve is what I get out of bed for.
Most days you’ll find me in my home studio on five stunning acres in rural Sydney, Australia.
That’s where your audience-led copy & CX strategies take shape. At least when I’m not busy chasing after my three super adorable *cough* cheeky *cough* small humans or hang out with my dreamboat hubby.
And I'm finally chasing my dreams.
The expertise you can tap into:
Those years of nurturing, convincing and delighting have unknowingly gifted me a top-notch brain ready to delight your audience with the CX strategies AND words to be successful on every step of the customer journey.
And when you combine all these skills, you’re onto a winner.
I had managed every step of the customer journey. With the audience at the centre of every decision.
Funnily enough it wasn’t until a few years into my business journey.
At that point I had great clients with rewarding projects. I helped them reach their goals. Everything was good.
Until I changed the narrative.
Was my copy actually doing its job without holistic CX strategies that transcend the project and the audience research to underpin it all?
That’s when I realised my 18+ years in the corporate world had taught me a pretty unique set of skills.
How I discovered my
passion for an audience-led take on copy & brand experiences?
Tanya Garma, Co-Founder of GrowGetters
"Working with Nadine is more than just copywriting. It's brand strategy, it's connection. It's also helping your business to be searchable and and aid in its organic growth. Amazing!"
As a business-wrangling mum I know what it’s like to have a few things on the go. I’ll move mountains to make sure I come through with the goods. But should all three tiny humans (including bubba Jed, my cheeky CEO) fall ill *heavens forbid* then I’ll work out a next best solution. That’s my pinky promise from me to you!
Running a business is a little like speed dating. I only give brands the nod for 1:1 services if I can add real value and you tick all the boxes. It’s a WIN WIN: You get top-notch results for your brand and I walk away with a big *grin* of fulfilment.
The Wrangler
The Matchmaker
Working with me guarantees audience-driven strategies & words. It also comes with a healthy dose of positivity. We’ll overcome mental roadblocks and challenges with my infectious CAN DO! attitude.
the optimist
We stop living when we stop learning. I set aside time every week to learn about consumer psychology, copywriting principles and the customer journey so I can use those skills on your brand.
the eager beaver
I have a genuine passion for the clients that I work with and will follow your journey as you grow and succeed. Proud client shout-outs on my socials included.
the brand cheerleader
all of ‘us’ have a speciality.
Meet Team CAN DO! Content
The membership for busy small business owners like you ready to boost your DIY copy & CX strategies one copy critique, Voxer day and bright spark at a time (for more sales, impact and confidence)
Copy Confidence Collective
The flexible solution that delivers strategic copy or customer experience strategies to wow your customers and convert your leads (on repeat)
Yours for a Day (CX or Copy Edition)
The bespoke 360° deep dive that gives you ABSOLUTE clarity, ROCK SOLID sales assets & a long-term strategy to grow LOYAL superfans!
The Intensive
How we can change the way you market, sell and show up online
What if you could unlock your unfair audience advantage?
questions
Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖
Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖
