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In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026, my completely reimagined virtual event where 20 retention strategies go head-to-head.

You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games.

Ever feel like your audience only buys when there’s a discount, countdown timer, or last-minute panic email?

You might unintentionally have trained them to do exactly that.

In this episode, I unpack the uncomfortable truth behind discount-driven sales cycles and why your audience isn’t unpredictable, but simply responding to the patterns you’ve created.

In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low.

Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting.

Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales.

In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.”

Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy?

In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owners.

If you feel like you’re redesigning your course or service launch from scratch every time, if you open cart and hope for the best, and if you’re chasing new followers instead of nurturing the ones you already have… this conversation is your reset.

Together, we explore repeatable sales systems, campaign thinking, trust-building before a launch, and why you don’t need a massive audience to sell out your offers.

Let’s break down the 3 levels of personalisation every online business owner should understand, especially if you want more repeat buyers, more engagement, and less churn.

If personalisation in your business currently looks like “Hey {first_name}”… this episode will lovingly show you what’s possible and open your eyes to a new way of thinking.

If your customer journey is broken, more traffic just means more people entering a leaky funnel… and quietly disappearing.

Let’s break down what a broken customer journey actually looks like, why “just getting more eyeballs” is not the fix you think it is, and how to identify the exact points where your audience loses confidence, clarity, or momentum.

In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question:

“In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?”

Together, we explore what personal branding truly means in 2026, why authenticity is becoming a competitive advantage, and how AI can either amplify your voice… or dilute it entirely.

I’m taking a moment to reflect on the journey, from self-doubt to launch, to 55 episodes, to charting in 18 countries, and the community and collaborations the podcast has sparked along the way. It’s a celebration of all things retention, customer experience, and the power of showing up… especially when it feels uncomfortable.

And because it wouldn’t be a birthday without party favors, I’m kicking off Birthday Week on my website until 17 March 2026 with a scavenger hunt full of hidden surprises, exclusive offers, and limited-time freebies.

What started as a 3-day “part challenge, part game” experience quickly turned into a powerful retention engine that increased engagement, brought in new members, and helped existing members finally take action and get quick wins.

If you’ve ever felt like your membership (or online business) needs more content to keep people around… this episode will completely flip that belief on its head.