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If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

We’ve all seen those sales pages that claim a $99 product contains $5,000 worth of value, which can feel misleading and damaging to your brand and offer trust.

If you want to increase conversions without gimmicky pricing tactics, this episode will touch on clever ways to position your offer as a well-designed, results-driven solution that speaks for itself.

If you want to deliver on your high-ticket prices, generate ongoing referrals, and create an experience that clients can’t stop talking about, this episode will give you practical, high-impact strategies to do just that.

While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.

Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they’re actually ready to buy.

If you’ve ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

In this episode, I answer a question from a Copy Confidence Collective member about how to naturally encourage free virtual event attendees to upgrade to a paid offer… without feeling pushy or salesy.

The member question: “What’s a compelling way to get the attendees of a free virtual event to opt into the paid upgrade so it feels natural and not salesy?”

Your website is more than a sales tool—it’s an opportunity to build relationships, spark delight, and guide potential clients towards working with you.

This episode is jam-packed with actionable out-of-the-box strategies to personalize your website experience, create moments of surprise and delight, and infuse personality into every page.

In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.

The listener question:

“What would you do about having niched into an audience who I can connect with, get in front of, be trusted by and offer valuable help to but they don’t have much money?  My 1:1 coaching programme is £450/month for 4 months. I also have lower cost courses and programmes but I would like more people to sign up for 1:1 coaching.  Those that do, tend to say that they had a great ROI on it but encouraging people who are struggling with money to sign up is a continual struggle.”

In this first episode of ‘What Would They Do?’, we kick things off by answering the important question:

What is the difference between Customer Service and Customer Experience.

So often, mixed up and misunderstood, we explore the role each aspect plays in your customer journey as well as the bigger goals each of them can achieve within your online business.

As a long-time listener and fan of the Cubicle to CEO podcast, I’m still pinching myself that I got to share the ins and outs of my online scavenger hunt promotion with Ellen Yin and her listeners.

In the episode, we dive deep into the thought processes, results (immediate and long-term) and lessons learned.