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Lets unpack my client's audience together


Your About page is only as good as the strategies behind it 🤯

But chances are you already knew that. And that's why you're here.

Tell me more

Your strategies (or the lack of) determine whether your about page becomes the deal-MAKER or BREAKER in your online business.

Strategic About Pages have the power to turn curious browsers into paying customers:

😊 They build trust in your brand, your values and your approach

😊 They position you as the PERFECT expert to solve their problems

😊 They make taking action EASY and IRRESISTIBLE 

Because the pure thought of writing (let alone strategising) your about page makes you cringe.

the about page COPY toolkit

It's time to meet...

the strategic leg-up for online SERVICE PROVIDERS like you who know it's a smart move to tap into the proven strategies of a website copywriter rather than creating blindly and hoping for the best 

This STRATEGIC TOOLKIT gives you access to everything you need to write & create a killer About Page that's uniquely you, sells your zone of genius and hooks your dream customers so they take action.

This is NOT a fill-in-the-blanks about page copy template.

This Toolkit gives you the confidence to write and tweak your about page as your business evolves.  


This behind-the-scenes Masterclass (with BONUS downloadable slides) takes you behind the scenes of 4 client projects to spark ideas and share how I have adapted the 11 strategic sections for different industries and niches.

Your SEO-Friendly Website Masterclass

Let's break down the MANY moving pieces to a winning website that pleases Google AND your browsers so you have your foundations sorted.

The editable Google Doc Workbook asks all the right questions so you're crystal clear on you, your brand and your dream customer BEFORE you start filling in the blanks. Based on my 1:1 client intake form, these questions go deep!

The editable About Page Google Doc Outline takes you through the 11 must-have sections that turn browsers into buyers. The semi-wireframed page is designed with the user & Google in mind. All it takes is your zone of genius!

how does this about page copy toolkit support you?


"Before the About Page Toolkit, my About Page was an image of myself and a heap of text in one paragraph. That's it!

This Toolkit is such an effective tool. It's given me a better understanding of my business and the transformation it can provide for my ideal target market."

Michelle Meyer, Copywriter

"I'm a copywriter and I thought I knew everything, but I was so wrong! This is after some very expensive business training by the way (you know the flashy ones I'm talking about). Now I have a customer-centred page that I'm proud of.

The easy-to-fill-in Google doc really helped me structure my About page and I will use it every single time I pivot my focus or goals.

I think this training is indispensable for any entrepreneur!"

Student results

Who am
I to talk?

Over the past 7 years, I've been lucky to work with 100+ amazing founders across various stages of their business journey on the empathy-led, strategic words for their websites and brand touchpoints.

And I'm only getting started!

As an audience-driven copywriter & customer delight strategist, I help online business owners like you create customer-led words that ethically attract, nurture and celebrate your dream customers so you get the results and the fulfilment you deserve.

Hey, I'm Nadine.

...The About Page Toolkit could see you go...

...The About Page Toolkit could see you go...

just like career mums collective founder, Nicole Buesnel...

to this

from this

⌓ The behind-the-scenes Masterclass to spark your imagination and demonstrate how the 11 must-have sections of your about page apply to various niches, industries and service business models

The make-your-own About Page Google Doc ready for you to add your zone of genius. It's user-friendly, pleases Google and comes semi-wireframed so you can picture the copy on your website


Private podcast feed so you can upskill when, where and how it suits you

⌓ Downloadable masterclass slides for quick reference

The editable You, Your Brand & Your Audience Workbook so you are crystal clear on EVERYTHING before you write your copy

Your SEO-friendly Website Masterclass so you are aware of the MANY moving pieces to a winning website

⌓ Ongoing access to About Page Blitz, the 4-day sprint full of tips, tricks and real examples to help you take action

AUD $145
(≈ USD $97)

AUD $72.50
(≈ USD $49)

one-off payment

2 monthly payments

What if your dream about page was only one strategic toolkit away?


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