But chances are you already knew that. And that's why you're here.
Your strategies (or the lack of) determine whether your about page becomes the deal-MAKER or BREAKER in your online business.
Strategic About Pages have the power to turn curious browsers into paying customers:
😊 They build trust in your brand, your values and your approach
😊 They position you as the PERFECT expert to solve their problems
😊 They make taking action EASY and IRRESISTIBLE
Because the pure thought of writing (let alone strategising) your about page makes you cringe.
This STRATEGIC TOOLKIT gives you access to everything you need to write & create a killer About Page that's uniquely you, sells your zone of genius and hooks your dream customers so they take action.
This is NOT a fill-in-the-blanks about page copy template.
This Toolkit gives you the confidence to write and tweak your about page as your business evolves.
GET INSTANT ACCESS
This behind-the-scenes Masterclass (with BONUS downloadable slides) takes you behind the scenes of 4 client projects to spark ideas and share how I have adapted the 11 strategic sections for different industries and niches.
BONUS:
Your SEO-Friendly Website Masterclass
Let's break down the MANY moving pieces to a winning website that pleases Google AND your browsers so you have your foundations sorted.
The editable Google Doc Workbook asks all the right questions so you're crystal clear on you, your brand and your dream customer BEFORE you start filling in the blanks. Based on my 1:1 client intake form, these questions go deep!
The editable About Page Google Doc Outline takes you through the 11 must-have sections that turn browsers into buyers. The semi-wireframed page is designed with the user & Google in mind. All it takes is your zone of genius!
how does this about page copy toolkit support you?
NICOLE BUESNEL, CAREER MUM COLLECTIVE FOUNDER
"Before the About Page Toolkit, my About Page was an image of myself and a heap of text in one paragraph. That's it!
This Toolkit is such an effective tool. It's given me a better understanding of my business and the transformation it can provide for my ideal target market."
Michelle Meyer, Copywriter
"I'm a copywriter and I thought I knew everything, but I was so wrong! This is after some very expensive business training by the way (you know the flashy ones I'm talking about). Now I have a customer-centred page that I'm proud of.
The easy-to-fill-in Google doc really helped me structure my About page and I will use it every single time I pivot my focus or goals.
I think this training is indispensable for any entrepreneur!"
Student results
I to talk?
Over the past 7 years, I've been lucky to work with 100+ amazing founders across various stages of their business journey on the empathy-led, strategic words for their websites and brand touchpoints.
And I'm only getting started!
As an audience-driven website & email copywriter, I help online business owners like you create customer-led words that ethically attract, nurture and celebrate your dream customers so you get the results and the fulfilment you deserve.
Hey, I'm Nadine.
Trusted by these summits, conferences & communities:
...The About Page Toolkit could see you go...
...The About Page Toolkit could see you go...
just like career mums collective founder, Nicole Buesnel...
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