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Your weekly emails, social media posts and sales page copy certainly don't magically fall into place.
And even after hours of trying and procrastinating, the results are well short of anything you'd feel confident about.
Because YOU'RE STUCK IN YOUR OWN HEAD.
Let me guess: Right now, writing for your business takes far too much guesswork and energy
Business owner life is hard
And you're not sure whether you're EVER going to find it. Because you don't really know where to start.
YOU'RE YET TO FIND THE KEY TO YOUR CUSTOMERS' DEEPEST DESIRES
Because someone told you that you need to complete lengthy (and costly!) copywriting courses to connect with your audience on a deeper level.
YOU PUT WRITING FOR YOUR BUSINESS IN THE TOO-HARD BASKET
And subscribing to copywriting freebie #127 was the latest (unsuccessful) attempt to somehow make sense of it all.
YOU TACKLE ALL THINGS COPYWRITING SPORADICALLY
How do others seem to write with ease (and quickly!) when you feel the weight on your shoulders Every. Single. Day?
And, if you're honest, you'd happily outsource if you had the budget that comes with hiring an expert copywriter.
YOU'RE ABOUT TO PULL YOUR HAIR OUT
A strategic approach that starts with leaning into your dream customers
An easier, smarter AND quicker way of copywriting
What if I told you there is a REAL alternative?
My signature LEAN copy framework allows you to implement a SMARTER way of making the RIGHT decisions in your business
knowing exactly how to hook dream customers
SECOND-GUESSING YOUR BRAND STRATEGY
writing your [insert no.1 copy headache] in record time... with confidence!
TAKING DAYS TO WRITE ANY COPY
(ONLY TO START ALL OVER)
TAPPING INTO game-changing AUDIENCE INTEL
DOUBTING EVERYTHING YOU PUT OUT THERE
writing WITH YOUR IDEAL CUSTOMER IN MIND
BUYING STACKS OF trend-driven COURSES
and start
stop
I'm talking about joining the conversation already happening in your audience's mind.
The single most powerful path to copy that attracts, connects AND sells.
With this smarter approach you can...
Even if you are yet to launch or have no customers to your name
(no more guessing or throwing spaghetti at the wall)
The hands-on brand audience research toolkit that turns your dream customers into your most powerful marketing and copywriting strategy
Get access to all the swipe files, templates and strategies from my 1:1 client projects so you walk away with game-changing clarity and your best copy yet RIGHT NOW
THE AUDIENCE SUCCESS FORMULA
introducing:
(and as your business evolves)
You finally start landing (and KEEP!) the dream customers you've had on your vision board. Consistently!
And best of all?
Define (or refine) your messaging so it shows off the transformation you deliver... in their words, NOT yours
Create value-adding offers that your audience is lining up to by
Address objections before they become a roadblock that stands between them and the purchase
Present your offers with empathy rather than pushing a hard sell
PREPARE yourself for AUDIENCE INTEL SO powerful that YOU can finally...
Miriam Felstead, Life Coach at Kind and Seek
"Before the ASF I was Feeling extremely stuck and overwhelmed when it came to even begin to market my business. Thanks to the ASF, I am now growing and engaging with my audience with a clearER plan to build my community, market my business and attract my ideal clients.
and I have just signed on a new client."
ASF Journey
Swipe vault SPECIFIC TO product, SERVICE-BASED AND YET-TO-LAUNCH BUSINESSES
5 STEP-BY-STEP MODULES WITH BITE-SIZED VIDEO LESSONS
UNPACK THE INSIGHTS ON THE GO WITH THE PRIVATE ASF PODCAST FEED
ChatGPT prompts & demonstrations to speed up and supercharge your audience research process
WORKBOOK, TEMPLATES, TOOLS AND EASY-TO-USE SPREADSHEET TO ORGANISE YOUR INTEL
But that's not all.
When you join The Audience Success Formula, you also get access to these time-saving boosters:
How to strategically choose interviewees for a pick-my-brain chat
Practical tips and tricks to make audience interviews less overwhelming
A long list of interview questions to set you up for success
3 ways to turn your learnings into invaluable game-changers in your business
Practical ideas to tap into your mind-blowing audience intel from now on
Real-life examples to show how I have turned voice of customer intel into strategic copy for my ecommerce and service-based clients
THE GOLDEN NUGGETS:
THE GOLDEN NUGGETS:
Interview your Audience
Bring your Insights to Life
Who to survey and how to go about it for limitless opportunities as your business grows and evolves
Let's uncover the perfect survey for your business right here, right now whether you're a service, ecommerce or yet to launch business
THE GOLDEN NUGGETS:
Survey your Audience
How to use the vast online universe to source priceless audience intel even if you have no customers or haven't launched yet
Real copy examples that show how you can turn competitor reviews into strategic copy for your brand
THE GOLDEN NUGGETS:
Mine your Online Sources
What is voice of customer and why is it so important?
How can you systemise your findings so you can tap into them whenever you need a bright spark?
THE GOLDEN NUGGETS:
Organise your Insights
how this toolkit can speed up your writing and get you CRYSTAL CLEAR ON YOUR customers
Explore the exact systems and tech tools I use in my 1:1 client projects and on my own business to automate the process
Swipe my approach for 1:1 clients to define your 2 core audience groups, your customer journey and the content pillars to match
Listen to the actionable steps on the go where, when and how it suits you. Because we're all short of time, right?
Everything you need to make AI work for you to speed up and supercharge your audience research process and the copy that flows on from there
The ASF
Tech Stack
The Audience Profile Canva Template
Private ASF
Podcast Feed
ChatGPT Prompts & Demonstrations
Targeted, actionable suggestions for ecommerce, service-based and yet-to-launch businesses so you can gather potent audience intel right here, right now
The Spark your
Ideas Guides
A printable, interactive workbook to guide you through the 5-step framework and apply it to your business
The ASF Workbook
The ready-to-swipe resources
Missed opportunity survey
(service)
Abandoned Cart survey
(Product)
Ideal customer survey
(service & product)
survey email/blurb template
(Service & Product)
Membership Survey Questions
(current & past members)
deep-dive interview questions
Existing customer survey
(service & product)
to boost your service, digital or physical product & membership insights today
to source your best service, digital or physical product & membership insights today
And reactions like these could be yours:
Over the past 7+ years, I've supported hundreds of online business owners to strategically generate sales, delight their customers and create a loyal brand following. With my LEAN copy method to guide them.
As an audience-driven copywriter & customer delight strategist, I help online business owners just like you create strategic copy and messaging that ethically attracts, nurtures and celebrates your dream clients so you get the results and the fulfilment you deserve.
HEY, I'M NADINE
MEET YOUR AUDIENCE INTEL FANATIC
The Audience Success Formula will allow you to write copy in a faction of the time AND see you NEVER start with a blank page again.
Because you get your audience to do the heavy lifting for you!
Your job?
To listen and engage in all the right places so you can piggyback on the objections, pain points, desires and false beliefs that you uncover.
(and build a more engaged and ready-to-buy audience along the way)
And I'll show you how inside the Audience Success Formula.
GREAT copy comes down to 80% research and ONLY 20% creativity?
DID YOU KNOW?
Alana Claridge, Founder of ecomm brand Hey Mumma Co
"The ASF is highly valuable for any business owner who isn't at the stage of investing in a copywriter (yet) because it gives you the tools to DIY successfully. I now use it to shape my content and no longer scratch my head thinking about what my customers want to see - I know!"
got to know her real audience
PICKED UP TOOLS TO LISTEN
NATALIE SARAU, FORKFUL FOUNDER
"The ASF helped me refine how I speak to my audience and made me realise that every time I speak to them I need to get an outcome so that I can continue to grow. It gave me real-life examples and the tools to position my questions so I get results."
TANYA GARMA,
GROW GETTERS CO-FOUNDER
"The ASF has been incredibly helpful in putting a clear system around the insights we were collecting. Translating those into actionable "buckets" has helped immensely to streamline how we communicate our core messages. I thought I'd have to invest copious amounts of time, but the modules were snappy, easily digestible, and took no time at all. And the templates are amazing!"
Found a clear system
LET'S HEAR FROM more FELLOW RESEARCHERS
The Audience Success Formula is unlike other tookits or courses you might have bought.
It's NOT linear.
And it will keep giving as your business evolves.
Use the Spark your Ideas Guide to find new ways of tapping into your audience as you change your niche, add new offers or change your target audience.
A toolkit like no other
USE IT TO FIND OUT WHY SOMEONE DIDN'T BUY FROM YOU SO YOU CAN IMPROVE YOUR PROCESSES
USE IT TO IDENTIFY PERFECT-FIT topics FOR YOUR BLOG POSTS AND WEBSITE
USE IT TO FILL THE GAPS IN YOUR OFFER LINEUP BY SOLVING YET-TO-BE-UNCOVERED PAIN POINTS
USE IT TO RESEARCH A NEW NICHE BEFORE YOU WRITE NEW WEBSITE COPY
USE IT TO GATHER BETA TESTING INSIGHTS SO YOU CAN LAUNCH YOUR BEST PRODUCT YET
USE IT TO TWEAK YOUR EXISTING MESSAGING SO IT SPEAKS TO THE CORE OF YOUR AUDIENCE
USE IT TO DEFINE YOUR POINT OF DIFFERENCE AS A NEW BRAND SO YOU CAN STAND OUT FOR ALL THE RIGHT REASONS
USE IT TO INSPIRE YOUR BRAND STRATEGY BEFORE YOU LAUNCH
How the Audience Success Formula has your back as your business evolves
Clever cookies like you ready to attract, delight and retain your dream customers without icky, sleazy sales tactics.
Even if you're new to marketing and copywriting.
THE AUDIENCE SUCCESS FORMULA IS FOR savvy BUSINESS OWNERS WHO WANT TO be leaders in their field
Are scared of honest customer feedback that could shape your business for the better
Think watching video lessons without doing the work will get you the results
Believe pushy sales tactics and false scarcity should be a firm part of your marketing
Prefer winging your marketing and leading with assumptions rather than ACTUAL audience intel
Want to make your copy and marketing about YOU rather than your audience
DON'T JOIN IF YOU:
Are done with overthinking your copy and content and want to change that TODAY
Plan to launch an amazing business with COMPLETE confidence in how you show up
Run an existing Ecomm or service-based business
Believe that your customer should be at the centre of your brand
Want to take your customer on a vivid journey that empowers rather then pressures
Dream of a business that simply works because you deliver what your audience wants AND needs
JOIN THE ASF IF YOU:
Let's see whether you're in the right place:
The surveys are pre-designed on the FREE Google Forms platform ready for you to copy and use within your business. The only things that need updating are references to your offer and brand. Each survey is specific to either ecomm, service or yet to launch businesses so they are as effective as possible.
HOW DO THE SURVEY TEMPLATES WORK? HOW MUCH DO I HAVE TO PERSONALISE FOR MY BRAND?
Yes, it sure is. TRULY getting to know your audience and how you can stand out from your competitors will give you an unfair launch advantage many other business owners wish they had tapped into. Best of all? The ASF will serve you again and again as your business grows and evolves.
I HAVEN'T LAUNCHED YET, IS THE AUDIENCE SUCCESS FORMULA FOR ME?
It sure is. The Audience Success Formula is designed to evolve with your business. If you're yet to launch or have never tapped into your audience, then following the 5 steps from start to finish is the go. If you've just surveyed your audience then the ASF will help you automate the process for the future, pick the RIGHT questions to ask and explore more avenues.
What if I just surveyed my audience? Is this still useful?
COMING UP AGAINST SOME QUESTIONS?
The video modules take just over 1 1/2 hours all up to complete. What it comes down to is taking action and taking the time to implement each of the steps within your business. Honestly, watching the videos alone won't get you results. Taking action is what will!
HOW quickly can I COMPLETE THE TOOLKIT MATERIAL on my own?
This is not a copywriting course. The ASF is designed to give you the strategic audience insights that take care of 80% of the content and copywriting process. I share real client examples throughout the program so you can see how it can all come together.
DOES THE AUDIENCE SUCCESS FORMULA TEACH COPYWRITING TECHNIQUES?
Great question! As soon as you sign up, you'll receive a unique link that allows you to add the course content as a private audio feed to your favourite podcast player. Never done this before? Don't worry, it's easy and I'll share detailed instructions with you.
how does the private podcast feed work?
All it takes is a conscious choice to leave adhoc copywriting and marketing behind, and TRULY get to know your audience so you can...
Understand them intimately.
Serve them strategically.
And keep them in your orbit.
With INCREDIBLE results!
I have a long list of aha-moments mapped out for you.
If you want them.
NOW IT COMES DOWN TO YOU
