Your weekly emails, social media posts and sales page copy certainly don't magically fall into place.
And even after hours of guessing and procrastinating, the results are well short of anything you'd feel confident about.
And you're not sure whether you're EVER going to find it. Because you don't really know where to start.
Because someone told you that you need to complete lengthy (and costly!) copywriting courses to connect with your audience on a deeper level.
And subscribing to copywriting freebie #127 was the latest (unsuccessful) attempt to somehow make sense of it all.
An easier, smarter AND quicker way of copywriting
knowing exactly how to hook dream customers
SECOND-GUESSING YOUR BRAND STRATEGY
writing your [insert no.1 copy headache] in record time... with confidence!
TAKING DAYS TO WRITE ANY COPY
(ONLY TO START ALL OVER)
TAPPING INTO game-changing AUDIENCE INTEL
DOUBTING EVERYTHING YOU PUT OUT THERE
writing WITH YOUR IDEAL CUSTOMER IN MIND
BUYING STACKS OF trend-driven COURSES
I'm talking about joining the conversation already happening in your audience's mind.
The single most powerful path to copy that attracts, connects AND sells.
With this smarter approach you can...
(without lengthy video lessons or snooze-worthy slides)
You finally start landing (and KEEP!) the dream customers you've had on your vision board. Consistently!
Define (or refine) your messaging so it shows off the transformation you deliver... in their words, NOT yours
Create value-adding offers that your audience is lining up to by
Address objections before they become a roadblock that stands between them and the purchase
Present your offers with empathy rather than pushing a hard sell
Swipe vault SPECIFIC TO ECOMM, SERVICE-BASED AND YET-TO-LAUNCH BUSINESSES
5 STEP-BY-STEP MODULES WITH BITE-SIZED VIDEO LESSONS
access to the exclusive student-only facebook group to ask questions and CONNECT WITH YOUR FELLOW RESEARCHERS
UNPACK THE INSIGHTS ON THE GO WITH THE PRIVATE ASF PODCAST FEED
ChatGPT prompts & demonstrations to speed up and supercharge your audience research process
WORKBOOK, TEMPLATES, TOOLS AND EASY-TO-USE SPREADSHEET TO ORGANISE YOUR INTEL
But that's not all.
When you join The Audience Success Formula, you also get access to these time-saving boosters:
How to strategically choose interviewees for a pick-my-brain chat
Practical tips and tricks to make audience interviews less overwhelming
A long list of interview questions to set you up for success
3 ways to turn your learnings into invaluable game-changers in your business
Practical ideas to tap into your mind-blowing audience intel from now on
Real-life examples to show how I have turned voice of customer intel into strategic copy for my ecommerce and service-based clients
Who to survey and how to go about it for limitless opportunities as your business grows and evolves
Let's uncover the perfect survey for your business right here, right now whether you're a service, ecommerce or yet to launch business
How to use the vast online universe to source priceless audience intel even if you have no customers or haven't launched yet
Real copy examples that show how you can turn competitor reviews into strategic copy for your brand
What is voice of customer and why is it so important?
How can you systemise your findings so you can tap into them whenever you need a bright spark?
Explore the exact systems and tech tools I use in my 1:1 client projects and on my own business to automate the process
Swipe my approach for 1:1 clients to define your 2 core audience groups, your customer journey and the content pillars to match
Listen to the actionable steps on the go where, when and how it suits you. Because we're all short of time, right?
Join the Audience Success Formula LIVE Facebook Group to connect with your fellow researchers and share wins as your business evolves
Have the best intentions, but lack the time? Get access to exclusive client-only copy rates so I can turn the intel you gather into high-converting copy.
Everything you need to make AI work for you to speed up and supercharge your audience research process and the copy that flows on from there
Targeted, actionable succestions for ecommerce, service-based and yet-to-launch businesses so you can gather potent audience intel right here, right now
A printable, interactive workbook to guide you through the 5-step framework and apply it to your business
Over the past 6 years, I've been lucky to support 100+ of the most amazing women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following. With audience insights to guide them.
The Audience Success Formula will allow you to write copy in a faction of the time AND see you NEVER start with a blank page again.
Because you get your audience to do the heavy lifting for you!
To listen and engage in all the right places so you can piggyback on the objections, pain points, desires and false beliefs that you uncover.
(and build a more engaged and ready-to-buy audience along the way)
And I'll show you how inside the Audience Success Formula.
Alana Claridge, Founder of ecomm brand Hey Mumma Co
got to know her real audience
PICKED UP TOOLS TO LISTEN
NATALIE SARAU, FORKFUL FOUNDER
GROW GETTERS CO-FOUNDER
Found a clear system
USE IT TO FIND OUT WHY SOMEONE DIDN'T BUY FROM YOU SO YOU CAN IMPROVE YOUR PROCESSES
USE IT TO IDENTIFY PERFECT-FIT topics FOR YOUR BLOG POSTS AND WEBSITE
USE IT TO GATHER BETA TESTING INSIGHTS SO YOU CAN LAUNCH YOUR BEST PRODUCT YET
USE IT TO DEFINE YOUR POINT OF DIFFERENCE AS A NEW BRAND SO YOU CAN STAND OUT FOR ALL THE RIGHT REASONS
Are scared of honest customer feedback that could shape your business for the better
Think watching video lessons without doing the work will get you the results
Believe pushy sales tactics and false scarcity should be a firm part of your marketing
Prefer winging your marketing and leading with assumptions rather than ACTUAL audience intel
Want to make your copy and marketing about YOU rather than your audience
Are done with overthinking your copy and content and want to change that TODAY
Plan to launch an amazing business with COMPLETE confidence in how you show up
Run an existing Ecomm or service-based business
Believe that your customer should be at the centre of your brand
Want to take your customer on a vivid journey that empowers rather then pressures
Dream of a business that simply works because you deliver what your audience wants AND needs
Let's see whether you're in the right place:
The surveys are pre-designed on the FREE Google Forms platform ready for you to copy and use within your business. The only things that need updating are references to your offer and brand. Each survey is specific to either ecomm, service or yet to launch businesses so they are as effective as possible.
Yes, it sure is. TRULY getting to know your audience and how you can stand out from your competitors will give you an unfair launch advantage many other business owners wish they had tapped into. Best of all? The ASF will serve you again and again as your business grows and evolves.
It sure is. The Audience Success Formula is designed to evolve with your business. If you're yet to launch or have never tapped into your audience, then following the 5 steps from start to finish is the go. If you've just surveyed your audience then the ASF will help you automate the process for the future, pick the RIGHT questions to ask and explore more avenues.
The video modules take just over 1 1/2 hours all up to complete. What it comes down to is taking action and taking the time to implement each of the steps within your business. Honestly, watching the videos alone won't get you results. Taking action is what will!
This is not a copywriting course. The ASF is designed to give you the strategic audience insights that take care of 80% of the content and copywriting process. I share real client examples throughout the program so you can see how it can all come together.
Great question! As soon as you sign up, you'll receive a unique link that allows you to add the course content as a private audio feed to your favourite podcast player. Never done this before? Don't worry, it's easy and I'll share detailed instructions with you.
All it takes is a conscious choice to leave adhoc copywriting and marketing behind, and TRULY get to know your audience so you can...
Understand them intimately.
Serve them strategically.
And keep them in your orbit.
With INCREDIBLE results!