Your weekly emails, social media posts and sales page copy certainly don't magically fall into place.
And even after hours of guessing and procrastinating, the results are well short of anything you'd feel confident about.
And you're not sure whether you're EVER going to find it. Because you don't really know where to start.
And you'd be tempted to outsource the whole lot so you never have to string together another improvised sentence again. If you had the money!
And subscribing to copywriting freebie #127 was the latest (unsuccessful) attempt to somehow make sense of it all.
There is a
better, smarter, quicker
way of copywriting.
LANDING YOUR IDEAL CUSTOMERS CONSISTENTLY
SECOND-GUESSING YOUR BRAND STRATEGY
WAVING mental blanks GOODBYE
TAKING DAYS TO WRITE ANY COPY
(ONLY TO START ALL OVER ANYWAY)
TAPPING INTO FIRST-HAND AUDIENCE INTEL
DOUBTING EVERYTHING YOU PUT OUT THERE
CRAFTING WITH YOUR IDEAL CUSTOMER IN MIND
BUYING STACKS OF trend-driven COURSES
Joining the conversation already happening in your audience's mind is the single most powerful way to content creation that flows.
With this smarter way of doing business you can...
You finally start landing the dream customers you've had on your vision board. Consistently!
Define (or refine) your messaging so it shows off the transformation you deliver in your customers' words
Create value-adding offers that your audience can't wait to buy
Address objections before they become a roadblock that stands between your audience and a purchase
Promote your offers with empathy rather than a hard sell
Swipe vault SPECIFIC TO ECOMM, SERVICE-BASED AND YET-TO-LAUNCH BUSINESSES
5 STEP-BY-STEP MODULES WITH BITE-SIZED VIDEO LESSONS
WORKBOOK, TEMPLATES, TOOLS AND EASY-TO-USE SPREADSHEET TO ORGANISE YOUR INTEL
But that's not all.
When you join The Audience Success Formula, you also get access to these time-saving boosters:
How to strategically choose interviewees for a pick-my-brain chat
Practical tips and tricks to make audience interviews less overwhelming
A long list of interview questions to set you up for success
3 ways to turn your learnings into invaluable game-changers in your business
Practical ideas to tap into your mind-blowing audience intel from now on
Real-life examples to show how I have turned voice of customer intel into strategic copy for my ecommerce and service-based clients
Who to survey and how to go about it for limitless opportunities as your business grows and evolves
Let's uncover the perfect survey for your business right here, right now whether you're a service, ecommerce or yet to launch business
How to use the vast online universe to source priceless audience intel even if you have no customers or haven't launched yet
Real copy examples that show how you can turn competitor reviews into strategic copy for your brand
What is voice of customer and why is it so important?
How can you systemise your findings so you can tap into them whenever you need a bright spark?
Explore the exact systems and tools I use in my 1:1 client projects and my own business
Swipe the design I use with my 1:1 clients to define your 2 core audience groups, their customer journey and the content pillars to match
Access to the Audience Success Formula LIVE Facebook Group for continued support as your business evolves
Targeted strategies for ecommerce, service-based and yet to launch businesses for potent audience intel right here, right now
A printable, interactive workbook to guide you through the 5-step framework and allow you space to reflect
Over the past 6 years, I've been lucky to support the most amazing women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following. With audience insights to guide them.
That means joining The Audience Success Formula will take care of the heavy lifting for you.
Because you learn how to get your audience to do the groundwork!
To listen and engage in all the right places so you can piggyback on the objections, pain points, desires and false beliefs that you uncover.
And I'll show you how inside the Audience Success Formula.
Alana Claridge, Founder of ecomm brand Hey Mumma Co
got to know her real audience
PICKED UP TOOLS TO LISTEN
NATALIE SARAU, FORKFUL FOUNDER
GROW GETTERS CO-FOUNDER
Found a clear system
USE IT TO FIND OUT WHY SOMEONE DIDN'T BUY FROM YOU SO YOU CAN IMPROVE YOUR PROCESSES
USE IT TO IDENTIFY PERFECT-FIT KEYWORDS FOR YOUR BLOG POSTS AND WEBSITE
USE IT TO GATHER BETA TESTING INSIGHTS SO YOU CAN LAUNCH YOUR BEST PRODUCT YET
USE IT TO DEFINE YOUR POINT OF DIFFERENCE AS A NEW BRAND SO YOU CAN STAND OUT FOR ALL THE RIGHT REASONS
Are scared of honest customer feedback that can shape your business for the better
Want to watch video lessons without doing the work that will get you the results
Want to make pushy tactics and false scarcity a firm part of your marketing
Prefer to wing your marketing and assume what keeps your audience up at night
Want to make your copy and marketing about you rather than your audience
Are done with overthinking every single bit of copy and content in your business and want results FAST
Plan to launch a business or have already embarked on this journey
Operate within the ecomm or service-based space
Believe that your customer should be at the centre of your brand
Want to take your customer on vivid journey that empowers rather then pressures
Dream of a business that simply works because you deliver what your audience wants
Let's see whether you're in the right place:
The surveys are pre-designed on the FREE Google Forms platform ready for you to copy and use within your business. The only things that need updating are references to your offer and brand. Each survey is specific to either ecomm, service or yet to launch businesses so they are as effective as possible.
Yes, it sure is. TRULY getting to know your audience and how you can stand out from your competitors will give you an unfair launch advantage many other business owners wish they had tapped into. Best of all? The ASF will serve you again and again as your business grows and evolves.
It sure is. The Audience Success Formula is designed to evolve with your business. If you're yet to launch or have never tapped into your audience, then following the 5 steps from start to finish is the go. If you've just surveyed your audience then the ASF will help you automate the process for the future, pick the RIGHT questions to ask and explore more avenues.
The video modules take just over 1 1/2 hours all up to complete. What it comes down to is taking action and taking the time to implement each of the steps within your business. Honestly, watching the videos alone won't get you results. Taking action is what will!
This is not a copywriting course. The ASF is designed to give you the strategic audience insights that take care of 80% of the content and copywriting process. I share real client examples throughout the program so you can see how it can all come together.
Joining the student-only Facebook Group encourages you to take action and implement the tools within the ASF right here, right now. By giving you access to my strategic copy brain for tailored support, I'm inviting you to make a move rather than add the ASF to your stack of other courses.
All it takes is a conscious choice to leave adhoc copywriting and marketing behind, and TRULY get to know your audience so you can...
Understand them intimately.
Serve them strategically.
And keep them into your orbit.