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The Audience Success Formula

Swipe the proven templates and strategies I use with my 1:1 clients so you can stop messing with your messaging.

A COPY AND MARKETING BOOSTING TOOLKIT FOR SMART BUSINESS OWNERS

THE AUDIENCE SUCCESS FORMULA

Your weekly emails, social media posts and sales page copy certainly don't magically fall into place.

And even after hours of guessing and procrastinating, the results are well short of anything you'd feel confident about.

YOU'RE STUCK IN YOUR OWN HEAD.

For many female founders (and quite possibly you), copywriting comes with a feeling of dread.

Business owner life is hard

And you're not sure whether you're EVER going to find it. Because you don't really know where to start.


YOU'RE YET TO FIND THE KEY TO YOUR CUSTOMERS' DEEPEST DESIRES

And you'd be tempted to outsource the whole lot so you never have to string together another improvised sentence again. If you had the money!


YOU PUT WRITING FOR YOUR BUSINESS IN THE TOO-HARD BASKET

And subscribing to copywriting freebie #127 was the latest (unsuccessful) attempt to somehow make sense of it all.



YOU TACKLE ALL THINGS COPYWRITING SPORADICALLY

How do all the other business owners manage to pull things off when you feel the content & marketing weight on your shoulders Every. Single. Day?

And, if you're honest, it scares the heck out of you.

YOU'RE ABOUT TO PULL YOUR HAIR OUT

THERE IS A WAY TO SPEAK TO THE CORE OF YOUR IDEAL CUSTOMER. WITH EASE.

There is a
better, smarter, quicker
way of copywriting.

THANKFULLY THERE is GOOD NEWS:

Meet the proven, step-by-step framework to help you implement a SMARTER way of marketing within your business.

Whether you're yet to launch, new to business or a seasoned entrepreneur.

LANDING YOUR IDEAL CUSTOMERS CONSISTENTLY

SECOND-GUESSING YOUR BRAND STRATEGY

WAVING mental blanks GOODBYE

TAKING DAYS TO WRITE ANY COPY
(ONLY TO START ALL OVER ANYWAY)

TAPPING INTO FIRST-HAND AUDIENCE INTEL

DOUBTING EVERYTHING YOU PUT OUT THERE

CRAFTING WITH YOUR IDEAL CUSTOMER IN MIND

BUYING STACKS OF trend-driven COURSES

and start

stop

Joining the conversation already happening in your audience's mind is the single most powerful way to content creation that flows.

With this smarter way of doing business you can...

The customer-centric business toolkit that turns your perfect-fit audience into your most powerful marketing and copywriting strategy.

I'm talking all the swipe files, survey templates and resources to support time-poor founders like you as your business evolves.

THE AUDIENCE SUCCESS FORMULA

introducing:

You finally start landing the dream customers you've had on your vision board. Consistently!

And best of all?

Define (or refine) your messaging so it shows off the transformation you deliver in your customers' words

Create value-adding offers that your audience can't wait to buy

Address objections before they become a roadblock that stands between your audience and a purchase

Promote your offers with empathy rather than a hard sell

PREPARE TO UNCOVER MIND-BLOWING AUDIENCE INTEL SO YOU FINALLY KNOW HOW TO...

Miriam Felstead, Life Coach at Kind and Seek

"Before the ASF I was Feeling extremely stuck and overwhelmed when it came to even begin to market my business. Thanks to the ASF, I am now growing and engaging with my audience with a clearER plan to build my community, market my business and attract my ideal clients.
and I have just signed on a new client."

ASF Journey

Swipe vault SPECIFIC TO ECOMM, SERVICE-BASED AND YET-TO-LAUNCH BUSINESSES

5 STEP-BY-STEP MODULES WITH BITE-SIZED VIDEO LESSONS

WORKBOOK, TEMPLATES, TOOLS AND EASY-TO-USE SPREADSHEET TO ORGANISE YOUR INTEL

But that's not all.
When you join The Audience Success Formula, you also get access to these time-saving boosters:

How to strategically choose interviewees for a pick-my-brain chat

Practical tips and tricks to make audience interviews less overwhelming

A long list of interview questions to set you up for success

3 ways to turn your learnings into invaluable game-changers in your business

Practical ideas to tap into your mind-blowing audience intel from now on

Real-life examples to show how I have turned voice of customer intel into strategic copy for my ecommerce and service-based clients

THE GOLDEN NUGGETS:

THE GOLDEN NUGGETS:

Interview your Audience

Bring your Insights to Life

04
05

Who to survey and how to go about it for limitless opportunities as your business grows and evolves

Let's uncover the perfect survey for your business right here, right now whether you're a service, ecommerce or yet to launch business

THE GOLDEN NUGGETS:

Survey your Audience

03

How to use the vast online universe to source priceless audience intel even if you have no customers or haven't launched yet

Real copy examples that show how you can turn competitor reviews into strategic copy for your brand

THE GOLDEN NUGGETS:

Mine your Online Sources

02

What is voice of customer and why is it so important?

How can you systemise your findings so you can tap into them whenever you need a bright spark?

THE GOLDEN NUGGETS:

Organise your Insights

01

LET'S UNPACK THE 5 bite-sized modules TO HELP YOU GET CRYSTAL CLEAR ON YOUR AUDIENCE

what's
included
All the bonuses

Explore the exact systems and tools I use in my 1:1 client projects and my own business

Swipe the design I use with my 1:1 clients to define your 2 core audience groups, their customer journey and the content pillars to match

Access to the Audience Success Formula LIVE Facebook Group for continued support as your business evolves

The ASF
Tech Stack

The Audience Profile Canva Template

The Student-Only Facebook Group

Targeted strategies for ecommerce, service-based and yet to launch businesses for potent audience intel right here, right now

The Spark your
Ideas Guides

A printable, interactive workbook to guide you through the 5-step framework and allow you space to reflect

The ASF Workbook

BONUSES TO BOOST YOUR JOURNEY

⌓ 5 modules with bite-sized video lessons for on-the-go learning

⌓ Ready-to-go survey templates, email swipe files and interview questions

⌓ Everything tailored to ecomm, service and yet to launch businesses so you never have to start from scratch

⌓ Real 1:1 client examples both for service & ecomm brands so you can unpack my process

BONUS:

⌓ The printable ASF Workbook to give you space to reflect and plan

Spark your Ideas Guides to help you map your strategic path through the toolkit

⌓ The ASF Tech Stack Guide so you can copy the programs I trust

⌓ The Audience Profile Canva Template to help you visualise your ideal customer

⌓ Access to the exclusive student-only Audience Success Formula LIVE Facebook Group for continued support as your business evolves

AUD $225

AUD $112.50

one-time payment of

2 monthly payments of

ARE YOU READY TO STEP UP AS THE SMART MARKETER YOUR BUSINESS NEEDS?

GET INSTANT LIFETIME ACCESS TO:

GST applies for Australian customers

OR

Over the past 6 years, I've been lucky to support the most amazing women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following. With audience insights to guide them.

As a strategic copywriter and copy mentor, I help women-led brands just like you create a strategic customer journey that ethically attracts, nurtures and celebrates your dream clients so you get the results and the fulfilment you always dreamed of.

HEY, I'M NADINE

MEET YOUR AUDIENCE INTEL FANATIC

That means joining The Audience Success Formula will take care of the heavy lifting for you.

Because you learn how to get your audience to do the groundwork!

Your job?
To listen and engage in all the right places so you can piggyback on the objections, pain points, desires and false beliefs that you uncover.

And I'll show you how inside the Audience Success Formula.

Messaging success comes down to 80% research and ONLY 20% creativity?

DID YOU KNOW?

Alana Claridge, Founder of ecomm brand Hey Mumma Co

"The ASF is highly valuable for any business owner who isn't at the stage of investing in a copywriter (yet) because it gives you the tools to DIY successfully. I now use it to shape my content and no longer scratch my head thinking about what my customers want to see - I know!"

got to know her real audience

PICKED UP TOOLS TO LISTEN

NATALIE SARAU, FORKFUL FOUNDER

"The ASF helped me refine how I speak to my audience and made me realise that every time I speak to them I need to get an outcome so that I can continue to grow. It gave me real-life examples and the tools to position my questions so I get results."

TANYA GARMA,
GROW GETTERS CO-FOUNDER

"The ASF has been incredibly helpful in putting a clear system around the insights we were collecting. Translating those into actionable "buckets" has helped immensely to streamline how we communicate our core messages. I thought I'd have to invest copious amounts of time, but the modules were snappy, easily digestible, and took no time at all. And the templates are amazing!"

Found a clear system

LET'S HEAR FROM more FELLOW RESEARCHERS

The Audience Success Formula is unlike other programmes you might have joined.

It's NOT linear.
And it will keep giving as your business evolves.

Use the Spark your Ideas Guide to find new ways of tapping into your audience as you change your niche, add new offers or change your target audience. 

A toolkit like no other

USE IT TO FIND OUT WHY SOMEONE DIDN'T BUY FROM YOU SO YOU CAN IMPROVE YOUR PROCESSES

USE IT TO IDENTIFY PERFECT-FIT KEYWORDS FOR YOUR BLOG POSTS AND WEBSITE

USE IT TO FILL THE GAPS IN YOUR OFFER LINEUP BY SOLVING YET-TO-BE-UNCOVERED PAIN POINTS

USE IT TO RESEARCH A NEW NICHE BEFORE YOU WRITE NEW WEBSITE COPY

USE IT TO GATHER BETA TESTING INSIGHTS SO YOU CAN LAUNCH YOUR BEST PRODUCT YET

USE IT TO TWEAK YOUR EXISTING MESSAGING SO IT SPEAKS TO THE CORE OF YOUR AUDIENCE

USE IT TO DEFINE YOUR POINT OF DIFFERENCE AS A NEW BRAND SO YOU CAN STAND OUT FOR ALL THE RIGHT REASONS

USE IT TO INSPIRE YOUR BRAND STRATEGY BEFORE YOU LAUNCH

How the Audience Success Formula grows with your business

Clever cookies like you ready to attract, delight and retain your dream customers without icky, sleazy sales tactics.

Even if you're new to marketing and copywriting.

THE AUDIENCE SUCCESS FORMULA IS FOR BUSINESS OWNERS WHO WANT TO LEAD WITH EMPATHY

eloise stuart

“Thank you Willow! You've transformed my life. My business path is finally clear.”

sasha duncan

“Your mastermind was the best investment I have ever made! This month I earned 10k.”

mia vanderlellum

“So much knowledge and just a kind soul, Willow you are truly outstanding.”

Time to hear from fellow researcher Colie James:

Are scared of honest customer feedback that can shape your business for the better

Want to watch video lessons without doing the work that will get you the results

Want to make pushy tactics and false scarcity a firm part of your marketing

Prefer to wing your marketing and assume what keeps your audience up at night

Want to make your copy and marketing about you rather than your audience

THE ASF IS NOT FOR YOU IF YOU:

Are done with overthinking every single bit of copy and content in your business and want results FAST

Plan to launch a business or have already embarked on this journey

Operate within the ecomm or service-based space

Believe that your customer should be at the centre of your brand

Want to take your customer on vivid journey that empowers rather then pressures

Dream of a business that simply works because you deliver what your audience wants

JOIN THE ASF IF YOU:

Let's see whether you're in the right place:

The surveys are pre-designed on the FREE Google Forms platform ready for you to copy and use within your business. The only things that need updating are references to your offer and brand. Each survey is specific to either ecomm, service or yet to launch businesses so they are as effective as possible.

HOW DO THE SURVEY TEMPLATES WORK? HOW MUCH DO I HAVE TO PERSONALISE FOR MY BRAND?

03

Yes, it sure is. TRULY getting to know your audience and how you can stand out from your competitors will give you an unfair launch advantage many other business owners wish they had tapped into. Best of all? The ASF will serve you again and again as your business grows and evolves.

I HAVEN'T LAUNCHED YET, IS THE AUDIENCE SUCCESS FORMULA FOR ME?

02

It sure is. The Audience Success Formula is designed to evolve with your business. If you're yet to launch or have never tapped into your audience, then following the 5 steps from start to finish is the go. If you've just surveyed your audience then the ASF will help you automate the process for the future, pick the RIGHT questions to ask and explore more avenues.

What if I just surveyed my audience? Is this still useful?

01

COMING UP AGAINST SOME QUESTIONS?

The video modules take just over 1 1/2 hours all up to complete. What it comes down to is taking action and taking the time to implement each of the steps within your business. Honestly, watching the videos alone won't get you results. Taking action is what will!

HOW quickly can I COMPLETE THE TOOLKIT MATERIAL on my own?

06

This is not a copywriting course. The ASF is designed to give you the strategic audience insights that take care of 80% of the content and copywriting process. I share real client examples throughout the program so you can see how it can all come together.

DOES THE AUDIENCE SUCCESS FORMULA TEACH COPYWRITING TECHNIQUES?

05

Joining the student-only Facebook Group encourages you to take action and implement the tools within the ASF right here, right now. By giving you access to my strategic copy brain for tailored support, I'm inviting you to make a move rather than add the ASF to your stack of other courses.

WHAT DO I GET OUT OF THE student-only facebook group?

04
The time is now

All it takes is a conscious choice to leave adhoc copywriting and marketing behind, and TRULY get to know your audience so you can...

Understand them intimately.
Serve them strategically.
And keep them into your orbit.

For good.

I have a long list of aha-moments mapped out.
If you want them.

NOW IT COMES DOWN TO YOU

⌓ 5 modules with bite-sized video lessons for on-the-go learning

⌓ Ready-to-go survey templates, email swipe files and interview questions

⌓ Everything tailored to ecomm, service and yet to launch businesses so you never have to start from scratch

⌓ Real 1:1 client examples both for service & ecomm brands so you can unpack my process

BONUS:

⌓ The printable ASF Workbook to give you space to reflect and plan

Spark your Ideas Guides to help you map your strategic path through the toolkit

⌓ The ASF Tech Stack Guide so you can copy the programs I trust

⌓ The Audience Profile Canva Template to help you visualise your ideal customer

⌓ Access to the exclusive student-only Audience Success Formula LIVE Facebook Group for continued support as your business evolves

AUD $225

AUD $112.50

one-time payment of

2 monthly payments of

ARE YOU READY TO STEP UP AS THE SMART MARKETER YOUR BUSINESS NEEDS?

GET INSTANT LIFETIME ACCESS TO:

GST applies for Australian customers

OR

Want to chat things through? Reach out: