Kaity Griffin is a Melbourne Google Ads Specialist who helps small and medium-sized businesses reach their goals by leveraging what’s already great about their business and turbocharging that winning formula.
She’s taken on the challenge to make advertising on Google less scary and is on a mission to empower business owners to DIY their Google Ads with total control and strategy to go with it.
It’s time to get to know the brain behind Sunday Digital and talk business, advertising and wearing just one more hat as a Startup.
Let’s dive right in…
Hey Kaity, So good to have you. Can you give us a quick rundown on what you do and how you help startups get their Google Ads in order?
I’m Kaity! I specialise in helping online stores and marketers profitably use Google Ads. I do this both in a done-for-you capacity with 1:1 clients and through a comprehensive online course where I teach the exact same strategy I use with my private clients—for a fraction of the price. I’m passionate about educating women in business to confidently use paid ads, minus the tech overwhelm. Because who’s got time for that?
How did you end up heads down in all things Google ads? Was it always on the cards or did you stumble into it more by chance?
Nearly 10 years ago I was running my own e-commerce business and fell in love with using Google Ads to grow my store. Google Ads is such a powerful tool, if you know how to use it.
There wasn’t any good training around at the time, so I moved
agency-side to follow my ads passion. During that time I worked with business royalty such as Showpo and self-development author Brian Tracy and was mentored by the best in the industry.
When I had my second child in 2018, I left my agency job determined to create a comprehensive course that I wish I had access to back as an e-commerce business owner. And the rest is history.
How realistic is it for startups to run their own Google ads and why should they look into it?
Startups should 100% get their head around DIY Google Ads. Understanding the ins and outs not only avoids paying expensive ad manager fees, it also saves you the hassle (and cost) to hire someone who doesn’t understand their business.
The beauty in understanding how to run your own Google Ads is that nobody understands your business like you do. It also makes you agile so you can act quickly and doesn’t tie you to a third-party service provider that mightn’t be the right fit for you in the long run.
Startups need to be scrappy and wear a lot of hats. And upskilling in Google Ads should be one of those hats.
Let’s get straight to it: What can Google Ads do for a business?
They get your product out there. You can have the best products or services and a killer website, but if no one knows how to find you then you’ve got a huge problem. SEO is great, but some Google Ads support doesn’t go astray for that extra website traffic (that is targeted and might just convert).
What are your top 5 tips to Google Ads success?
Understand your margins and numbers. How much does it cost to produce your products and is there breathing room to incorporate ad spend?
Know your current stats. Use Google Analytics to get your head around conversion rate, average order value, etc.
Understand your target market. Find out who they are and how they search for your products or services.
Have a solid website that converts people. Driving traffic to a website that’s not optimised to ‘please’ your audience is like pouring your hard-earned dollars down the drain.
Have a solid product and service offering. Optimise your product range so it’s a tempting proposition before you spend on Google Ads.
Every industry has at least one myth that needs debunking. What’s yours?
Apparently all digital marketers are sharks who will stooge you. I promise I’m not one!!
You know that feeling when you hear straight from the source that you made a direct impact on someone’s business? Can you share one of those Google Ads success stories that simply needs to be told?
Funnily enough, I just received this email:
“I have learnt EVERYTHING I wanted to learn and SO much more!! I really tried to learn google ads on my own, and I researched everything (I tried for MONTHS) and I just could not work it out. Now I know why. Google ads is so complex!”
My job is done when I’ve helped a business owner to confidently DIY their Google Ads with immediate results for their business. I just love that feeling!
If Google Ads have been on your to-do list for a while, but you need that someone to help, then check out Kaity’s online homes:
All over Google Ads and ready to sort your Facebook Ads?
Find out the latest Facebook Ads Tips and Tricks right here on the CAN DO! Blog.
