featured

If you’ve ever been blindsided by a cancelled retainer, course dropout, or membership churn, this one’s for you. Join me as I walk through simple but powerful ways to identify early warning signs, set up automations, and take timely action before a client ghosts you or clicks “cancel.”

Whether you’re a service provider, course creator, or membership site owner, these customer retention strategies can help you step away from gut feelings and toward data-driven action.

In the final episode of the Four Seasons of the Customer Journey mini-series, we explore the most overlooked and most powerful phase of the customer journey: Winter, the season of loyalty and long-term retention.

In part three of the Four Seasons of the Customer Journey mini-series, we dive into Autumn: the season of decision. 

That’s when your dream customer is asking themselves: “Can I trust this person with my money, and will this actually work for me?”

In this second episode of the Four Seasons of the Customer Journey mini-series, we dive into Summer, the season of engagement.

From subscribing to your emails to bingeing your podcast or attending your webinars, this is when your dream clients are actively paying attention, and deciding whether you’re worth the next step.

In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring:  that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.

In this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.

Drawing inspiration from Netflix’s mind-blowing roughly 98% retention rate, I unpack how you can borrow the streaming giant’s most effective strategies and apply them to your courses, memberships, or digital products without fancy corporate-level tech!

Learn how I use audience feedback, intentional design, strategic automation, and data to create customer experiences that build loyalty, spark joy, and drive repeat business—all while being manageable as a solo business owner and mum of three.

Join me as I break down the key elements of customer retention, showing that it’s not just about delivering a product or service, but about creating an emotional, memorable experience that builds trust and encourages repeat purchases.

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.