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In the final episode of the Four Seasons of the Customer Journey mini-series, we explore the most overlooked and most powerful phase of the customer journey: Winter, the season of loyalty and long-term retention.

In part three of the Four Seasons of the Customer Journey mini-series, we dive into Autumn: the season of decision. 

That’s when your dream customer is asking themselves: “Can I trust this person with my money, and will this actually work for me?”

In this second episode of the Four Seasons of the Customer Journey mini-series, we dive into Summer, the season of engagement.

From subscribing to your emails to bingeing your podcast or attending your webinars, this is when your dream clients are actively paying attention, and deciding whether you’re worth the next step.

In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring:  that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.