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If your business slows down every time leads dry up, this episode might feel a little too accurate.

In this episode, I challenge service providers to rethink their entire growth model and ask one uncomfortable question:

“If you couldn’t generate a single new lead for 90 days… what would happen?”

In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026, my completely reimagined virtual event where 20 retention strategies go head-to-head.

You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games.

Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales.

In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.”

Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy?

In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owners.

If you feel like you’re redesigning your course or service launch from scratch every time, if you open cart and hope for the best, and if you’re chasing new followers instead of nurturing the ones you already have… this conversation is your reset.

Together, we explore repeatable sales systems, campaign thinking, trust-building before a launch, and why you don’t need a massive audience to sell out your offers.

In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question:

“In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?”

Together, we explore what personal branding truly means in 2026, why authenticity is becoming a competitive advantage, and how AI can either amplify your voice… or dilute it entirely.

I’m taking a moment to reflect on the journey, from self-doubt to launch, to 55 episodes, to charting in 18 countries, and the community and collaborations the podcast has sparked along the way. It’s a celebration of all things retention, customer experience, and the power of showing up… especially when it feels uncomfortable.

And because it wouldn’t be a birthday without party favors, I’m kicking off Birthday Week on my website until 17 March 2026 with a scavenger hunt full of hidden surprises, exclusive offers, and limited-time freebies.

If you’re tired of reactive launches, last-minute stress, and half-baked onboarding, this episode will help you step into the year with clarity, intention, and a customer experience designed to retain and delight.

Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder.

If you’ve ever stared at your metrics wondering why your funnels aren’t converting, this conversation is your blueprint. Ally and I unpack how to diagnose bottlenecks, simplify your data, and use smart tracking to improve conversion rates without having to become a full-time analyst. We explore how customer experience and messaging intersect with metrics, and why simplifying your offers and funnel steps can dramatically improve results.

In this episode, I’m joined by fellow copywriter and holistic launch strategist Laura Kendrick to unpack the hidden friction points that quietly tank conversions, even when your offer and audience are a match. 

From treating your launch as a full marketing arc (not just cart open & cart close), to reading real-time audience signals, creating “spaciousness” in timing, and nurturing non-buyers without the ick, this episode gives you practical fixes you can implement before your next promo.