
The tricky thing about a broken customer experience is that it rarely shows up as a complaint. People simply go quiet, unsubscribe, or cancel. And when you’ve built everything yourself, you’re often too close to it to see where it’s falling apart.
Today I’m walking you through a practical starting point for diagnosing your customer journey and finding what I call the moment that matters.

In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026, my completely reimagined virtual event where 20 retention strategies go head-to-head.
You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games.

Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales.
In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.”
Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy?

In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owners.
If you feel like you’re redesigning your course or service launch from scratch every time, if you open cart and hope for the best, and if you’re chasing new followers instead of nurturing the ones you already have… this conversation is your reset.
Together, we explore repeatable sales systems, campaign thinking, trust-building before a launch, and why you don’t need a massive audience to sell out your offers.

In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question:
“In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?”
Together, we explore what personal branding truly means in 2026, why authenticity is becoming a competitive advantage, and how AI can either amplify your voice… or dilute it entirely.
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your business TODAY. 💖💖
Generate 10 FREE strategic survey questions SPECIFIC TO YOUR BUSINESS, AUDIENCE AND OFFER so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your business TODAY. 💖💖