WHY CUSTOMER EXPERIENCE MATTERS (NOW MORE THAN EVER)
THE MIRROR WE'RE HOLDING UP AS CUSTOMERS
CUSTOMER ACQUISITION V CUSTOMER RETENTION
WHAT ONLINE BUSINESS
OWNERS ARE SIGNALLING
FOR 2025 (AND BEYOND)
OWNERS V CUSTOMERS: TWO LENSES, ONE REALITY
Over the past 8+ years, I've given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And I'm on a mission to make mediocre brand experiences a thing of the past!
I'm shedding a light on what it's REALLY like to both sell AND purchase services, courses. memberships and digital products in the online space in 2025, and have even invited Retention Lab members to share ONE strategy they rely on to delight their customers.
And get your hands on the surprising gaps, gold‑mines and opportunities inside.