Who needed a wedding industry copywriter?
Kate Craig-Brown has captured 250+ couples in and around Queenstown, NZ since starting out as a wedding photographer in 2015. She quickly became the sought-after and fully booked go-to option for couples looking for the best mementos for their wedding day.
As a mum, Kate quickly realised that she wanted her weekends back for more time with her husband and daughter. So she started exploring elopement photography to regain her freedom while still helping loved-up couples to the wedding shots of their dreams.
Everything started with locking in an incredibly talented team of fellow wedding photographers, wedding vendors and her very own support crew. Shortly after, the vision for Lost in Love, an elopement team of experts, was born. The aim was to serve NZ and overseas couples looking for the intimate wedding of their dreams in Queenstown and surrounding areas.
Tune in to my guest episode on the Weddings for Real Podcast:
Why did Kate look for a wedding industry copywriter to help with her copy?
As an established business owner, Kate knew how important stand-out copy was to land her dream clients. She had already settled on a Showit (affiliate link) website template from Tonic Site Shop (get 15% off with code CANDOVIP). What was missing was a professional wedding industry copywriter like me to fill it with copy that wowed.
While researching the perfect copywriter, Kate stumbled across my website, we jumped on a call, and locked in a Yours for a Day session shortly after.
Kate knew the vibe and personality she wanted to get across, and was crystal clear on her brief.
How do I fit in?
Kate and I kicked things off with a 90 minutes strategy session. That’s where we mapped out the pages of her website and the structure, and covered the SEO strategy to make sure she sees organic traffic of ready-to-invest clients.
Because Kate had already purchased her dream website template, I worked with the existing design and structure of her template. That made it super easy for Kate to implement and launch her new website.
As a wedding industry copywriter, I had seen far too many vanilla websites that relied on cheesy and overdone wedding lingo. What I produced for Kate is bold, brave and speaks to the core of elopement clients looking to escape the traditional take on weddings.
Kate loved the outcome so much that she returned for more copy assistance shortly after.
The copy components I wrote for Kate as her wedding industry copywriter:
Elopement Quiz Results Pages
Services Guide
What Kate had to say about my service as a wedding industry copywriter?
