Who was looking for a website copywriter for accountants?
Kaycee Singh is the brilliant virtual CFO (and a fully booked bookkeeper in her former life) to some of Australia’s leading business personalities. She’s also one half of The Profit Queens, a mentorship programme for newish business owners looking to improve their financial smarts.
Kaycee is also a mum, and was on a mission towards more flexibility in her business. She wanted to spend more time with her son, and less time on draining (and low-paying) 1:1 bookkeeping work. Kaycee was ready to shake things up!
Why did Kaycee hire a copywriter for accountants for help with her shiny new website?
Kaycee and I worked together during her rebrand in 2021 and again during her business pivot (buzzword!) mid-2022. For anyone who’s gone through the process of starting from scratch: It’s a big deal!
Kaycee realised pretty quickly, that her messaging and website were attracting people happy to pay entry-level retainers for bookkeeping, but she was struggling to book people in her high-paying CFO retainer where her accountant skills truly could shine.
With a shiny Showit website template from Emma Troy Design (get $100 off with code VIPCANDO) ready to customise, all Kaycee needed was customer-led copy to do her financial smarts justice and get across her charming personality.
How did I fit in?
After a quick chat, we decided my Strategic Copy Intensive was the way to go.
Because Kaycee was trying to speak to a totally new audience, we started with TRULY getting to know this audience with a strategic survey. That’s how we uncovered common pain points, desires, objections and beliefs to craft messaging that genuinely spoke to her ideal client.
How we tracked down Kaycee’s ideal client, because her current client was anything BUT that?
We used business communities to get access to female founders ready to consider or already invest in CFO support, and that not only gave me great direction as Kaycee’s website copywriter, it also gave Kaycee obvious direction when it came to the messaging gap she had to close with her broader marketing efforts.
The outcome of our partnership is nothing but spectacular:
Her new website is classy. It’s bold. And it’s so Kaycee!
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Which is precisely what you want when you invest in strategic website copy that turns heads for all the right reasons.
What did Kaycee have to say about my work as the website copywriter for her accounting (formerly bookkeeping) business?
