The game-changing business toolkit for time-poor founders that turns your perfect-fit audience into your most powerful marketing and copywriting strategy.
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The strategic website and email copywriter for women-led brands like you ready to attract, delight and retain your dream customers.
Hey, I'm Nadine.
Who was the creative in need of a website copywriter?
Super talented Su-Ann Len is the Founder and Creative Director at graphic and web design studio Tiny Crowd. Her zone of genius are e-commerce websites, cutting edge brand identities and email design that wows.
Why did Su-Ann look for someone to support her with revamping her website?
Among a full pipeline of work, a website that used to do its job suddenly seemed somewhat antiquated. The copy no longer aligned with her brand values and it was no longer attracting her perfect-fit customers.
It was time for a reset of epic proportions.
What Su-Ann was looking for was conversational copy that sold her point of difference, expertise and attention to detail. She wanted a website that organically attracted her ideal customers and introduced new ways of working with her. All while sending non-ideal clients to the competition.
How did I fit in as a website copywriter for creatives?
Su-Ann selected me as the website copywriter to do her creative genius justice.
Our collaboration kicked off with a strategy session where we mapped out everything she needed, and where I got to know her and her brand inside out.
What followed was getting to know her existing customers inside out so I could create copy that is true to her strengths and what her customers have come to love her for. Via customer surveys and interviews we pinpointed her selling proposition, sourced hard-hitting testimonials to use across her new website and turned her clients’ words into messaging that resonates.
What did Su-Ann have to say about our collaboration?
The website and email copywriter for female founders who replaces copy dead ends with a strategic take on copywriting. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 6 odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
Hey, I'm Nadine
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today. Always was, always will be Aboriginal Land.