Who was looking for a website copywriter for accountants?
Kaycee Singh is the incredibly smart virtual CFO (and formerly bookkeeper) to some of Australia’s leading business personalities. She’s also one half of The Profit Queens, a mentorship programme for newish business owners looking to improve their financial smarts.
And I’m cheering her on from the sidelines.
Why did Kaycee look for someone to give her on-brand words for her shiny new website?
Kaycee and I worked together during her rebrand in 2021 and again during her business pivot (buzzword!) mid 2022. For anyone who’s gone through the process of starting from scratch: It’s a big deal!
With a shiny Showit website template from Emma Troy Design (get $100 off with code VIPCANDO) ready to customise, all Kaycee needed was customer-led copy to do her financial smarts justice and get across her charming personality.
How did I fit in?
After a quick chat, we decided that my Strategic Copy Intensive was the way to go.
Because Kaycee was trying to speak to a totally new audience, we started with TRULY getting to know this audience with a strategic survey. That’s how we uncovered common pain points, desires, objections and beliefs to craft messaging that genuinely spoke to her ideal client.
The outcome of our partnership is nothing but spectacular:
Her new website is classy. It’s bold. And it’s so Kaycee!
Which is exactly what you want when you invest in strategic copy that turns heads for all the right reasons.
What did Kaycee have to say about my work as the website copywriter for her accounting (formerly bookkeeping) business?
Ready to follow in Kaycee’s footsteps?