The game-changing business toolkit for time-poor founders that turns your perfect-fit audience into your most powerful marketing and copywriting strategy.
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The strategic website and email copywriter for women-led brands like you ready to attract, delight and retain your dream customers.
Hey, I'm Nadine.
Who was looking for a website copywriter for accountants?
Kaycee Singh is the incredibly smart virtual CFO (and formerly bookkeeper) to some of Australia’s leading business personalities. She’s also one half of The Profit Queens, a mentorship programme for newish business owners looking to improve their financial smarts.
And I’m cheering her on from the sidelines.
Why did Kaycee look for someone to give her on-brand words for her shiny new website?
Kaycee and I worked together during her rebrand in 2021 and again during her business pivot (buzzword!) mid 2022. For anyone who’s gone through the process of starting from scratch: It’s a big deal!
With a shiny Showit website template from Emma Troy Design ready to customise, all Kaycee needed was customer-led copy to do her financial smarts justice and get across her charming personality.
Because Kaycee was trying to speak to a totally new audience, we started with TRULY getting to know this audience with a strategic survey. That’s how we uncovered common pain points, desires, objections and beliefs to craft messaging that genuinely spoke to her ideal client.
The outcome of our partnership is nothing but spectacular: Her new website is classy. It’s bold. And it’s so Kaycee! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which is exactly what you want when you invest in strategic copy that turns heads for all the right reasons.
What did Kaycee have to say about my work as the website copywriter for her accounting (formerly bookkeeping) business?
The website and email copywriter for female founders who replaces copy dead ends with a strategic take on copywriting. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 6 odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
Hey, I'm Nadine
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today. Always was, always will be Aboriginal Land.