Facebook Ads can be overwhelming. But they can actually hold the key to business success and perfect-fit leads that are likely to turn into paying customers in the future.
If you’ve hung around social media for a while, you would have come across Facebook Ads guru Jessica Tutton. Over the years she’s helped countless business owners achieve digital success by learning, implementing and executing marketing strategies and programs.
She loves to share her passion for Facebook Ads as part of a strategic launch and sales strategy with the online community and is this week’s expert on the CAN DO! Blog.
Let’s get into it.
Hey Jessica, thanks for Sharing your wisdom on how Facebook Ads (if done right) can sky-rocket the leads within your business. But first, let’s start with a quick intro on what you do and Who you do it for?
I’m a Facebook Ad & Sales Funnel Strategist. I specialise in helping ladies launch and scale their digital products through my online course and group coaching program Facebook Ad Launch Formula or through 1:1 coaching and Facebook Ads Management.
Did you always know that business life was for you? Can you Take us on a fast-tracked version of your business journey with you?
Whoa! It’s been a ride.
When I had my first son back in 2014, I was super committed to starting an online business, but I had no idea what to do. I dabbled in blogging, affiliate marketing and e-commerce. That really helped me to realise what I wanted in an online business, and what I really didn’t want!
Also, these little side hustles all had one thing in common: Digital marketing.
An obsession with learning #allthethings from building websites right through to Facebook Ads quickly followed.
At the time, I was also really interested in personal development and I heard a quote from Louise Hay. I can’t remember it word for word, but it was something along the lines of “Teach what you love, and the money will flow”. This got me into teaching social media & Facebook Ads at my local library.
By this stage, I’d had my second baby – and teaching workshops face to face-while super fun-was not scalable. So I decided to create an online course teaching Facebook Ads.
From there, I’ve continued to refine my courses and who I serve, which has really allowed me to scale my business and work with incredible women all around the world.
So, Why are Facebook ads important for lead generation and the early stages of the customer journey?
One of the first things you’ll want to do as a start-up is create a lead generation funnel to build your email list. Your email list is your best online business asset, and it’s something people often neglect or forget to build in the early days. I help my clients automate their list building efforts with Facebook Ads. That not only helps with growing your database, but also with social media growth, brand awareness and sales.
Should brands that are just starting out invest in Facebook Ads or hold off until they’re more established?
The beginning of your business journey is often when you have the space to work ‘on’ your business. And this can be the perfect time to get all your long-term strategic plans in place.
You’ve been around for a while, Jessica. From experience, What are your top 5 tips every business owner needs to sort out to have a chance at success?
⋒ Know who you’re talking to
⋒ Make it clear what you specialise in (don’t be vague or broad with your services!)
⋒ Create a really valuable lead magnet and put it on your website and social media
⋒ Automate as much as you can
⋒ Validate your online courses before you create them
You work with so many business owners across a broad range of industries. Have you come across any emerging trends that we should jump on?
⋒ Online courses. 2020 was the year every ‘traditional’ business owner realised they could take their business online as a reliable business model
⋒ Live launching. The ultimate way to generate max exposure for your online business & scale your revenue fast
⋒ Using Facebook Ads to promote your course launch. They can absolutely fast-track your business & expand your reach beyond your local networking groups.
Now, let’s be brutally honest. People love preconceived opinions. Which ones do you see come up over and over again when it comes to Facebook ads?
“Facebook Ads are expensive, complicated or a waste of money.”
Which is absolutely NOT true!
Funnels don’t have to be sleazy or salesy. You can create content that feels authentic AND converts well.
Live Launching does not HAVE to be energetically draining. It can be fun, easy & organised.
Can you shed a light on what’s possible with the right Facebook Ads strategy?
One clever lady joined my course Facebook Ad Launch Formula and used Facebook Ads to promote an automated webinar to sell her 1:1 coaching packages. She spent $3,000 on Ads and made $40,000 on sales in return.
To finish things off, can you let us in on some of your winning business resources and mentors that have made a genuine difference in your business?
⋒ Amy Porterfield‘s Digital Courses Academy
⋒ Denise Duffield Thomas – all her books & courses
⋒ Louise Hay for all things mindset & personal growth
If mastering Facebook Ads to super-charge your lead generation and customer journey has been on your to-do list for a while, then check out Jessica’s online homes:
Curious about Google Ads?
Explore Katy Griffin’s insights on effective Google Ad campaigns right here on the CAN DO! Blog.
