Let’s start with the obvious question: What made me consider becoming a guest on podcasts?
My interest in podcast guesting really kicked into gear as Mark Zuckerberg made tinkering with the ‘algorithm’ his favourite pastime.
Up until that point, my Instagram following was growing nicely, and I booked a steady stream of clients via DMs.
Let’s face it, I was one of the naïve business newbies who placed all my eggs in one basket. And if that basket disappeared overnight, I’d be left without a business, clients or any tangible way to speak to my audience.
At the time, in late 2020, I saw fellow copywriters I looked up to gain momentum of EPIC proportions by guesting on my favourite business podcasts.
And I wanted a slice of that visibility to algorithm-proof my business, and to escape the social media hamster wheel! No offence, Zuck.
So I started making a shortlist of achievable, need-more-experience and DREAM podcasts.
(Some to pitch right now, some once I had more practice under my belt.)
What happened?
I landed my first podcast guest appearance in December 2020. And I have added 30+ more podcasts to that list since (with several recorded but yet to air).
What got me there?
A podcast pitch strategy (and template) that relies on genuine rapport, connection and answers the ‘what’s in it for the host’. Even for cold pitches!
A strategy and template that scored me some amazing feedback:
And in August 2023…
my guest episode on the My Daily Business podcast aired.
One of the DREAM Podcasts I added to my early-days shortlist, and an Australian Marketing Top 10 podcast. #pinchme
The countless benefits of being a guest on podcasts?
Since I began my guest podcasting journey, I have booked high-paying clients who found me via guest episodes, and landed collaboration opportunities like presenting at summits or hosting workshops in masterminds.
Best of all?
These episodes will keep working for me in the background for as long as they live on Apple Podcasts, Spotify or wherever you get your podcast fix (unlike my social media posts!).
How can you swipe my strategy?
I have just made my podcast pitching strategy available so you can see the same level of sustained, profile-boosting visibility for yourself. And it’s only AUD$9!
This strategy works whether you’re completely new to podcast guesting, or already have a few under your belt but prefer a YES over NO, THANKS.
