NOTE: Some of the tools and resources mentioned in this article are affiliate links. That means when you click the link to create an account, start a free trial or make a purchase, it won’t cost you any more but I may receive a commission for introducing you. One thing I want to stress is that I would never recommend anything or anyone I haven’t successfully worked with myself or trust unconditionally.
Who is Krista Miller of Summit in a Box, and why was she looking for a landing page copywriter for her new online course launch?
Krista Miller is the QUEEN of Summits who has made a name for herself as the go-to for online business owners wanting to host their first or next successful virtual online summit with her signature program, Summit in a Box.
When she considered working with a landing page copywriter, Krista was in the planning phase for her brand new online program Challenges that Make Bank, which applies her established course formula to hosting online challenges.
Krista wanted the best landing page copywriter (as well as launch strategist) to help her be super STRATEGIC and clearly distinguish the messaging from her signature program so it knocks the conversion rate of her webinar out of the park.
Krista and I first connected when she invited me onto her Summit Host Hangout podcast where she fell in love with my audience-driven & research-based approach to copywriting for landing pages, as well as sales emails and course sales pages.
We quickly got talking and she booked a Strategic Copy Intensive shortly after to get my copywriting know-how on her launch. The first of several collaborations (our next one was copy & audience research for the Membership Momentum Summit in June 2024)!
What made Krista realise she needed to be strategic about her course launch and the copywriting that goes with it?
Krista has launched countless times, but after chatting to me on her podcast, realised that there was so much potential in consulting her dream students BEFORE finalising her course content, launch strategy and the many moving copywriting components.
How did I fit into her launch plans and the strategic copywriting approach that needs to go with them?
I got to know Krista’s perfect-fit customer via a super strategic audience survey, which helped me identify critical messaging gaps that needed to be filled, objections that needed busting and features to include in the course itself (as well as the copy).
Once I had identified themes and critical misconceptions that could prevent potential students from signing up, I used these insights to write the copy for Krista’s webinar landing page, webinar show-up emails, sales emails and course sales page.
What were the results and the long-term impact of our copywriting collaboration?
Krista smashed her launch goals! And she was so impressed that she has booked me for several other projects since then following my signature audience-driven & research-based approach to copywriting.
Her webinar landing page converted at 85%, while the webinar itself converted at 20% for live attendees and 9.3% overall (unheard of in 2024!).
She also enrolled 64 students into the first-ever round of her Challenges that Make Bank course, smashing her launch goal of 40 students.
The copywriting assets I supported Krista with during this project:
The launch webinar landing page
Webinar show-up email sequence
The Challenges that Make Bank Sales Page
The course sales email sequence
What Krista had to say about the process and launch results for her online course?
