WHO NEEDED A LAUNCH COPYWRITER?
Melissa Packham is the queen of holistic brand strategy that goes well beyond the logo. In her business A Brand Is Not A Logo, she helps ambitious solopreneurs craft their brands from scratch so they can unleash their vision into the world.
Her genius has featured in hard-hitting industry publications such as Smart Company and Mumbrella. Over the years she’s made a name for herself with successful 1:1 brand strategies and now is ready to support a wider audience. She’s knee-deep in launch mode for a range of online products that will transform the DIY brand strategy landscape for the better.
WHY DID MELISSA LOOK FOR SOMEONE TO SUPPORT HER WITH HER ONLINE LAUNCH?
Melissa obviously knows her craft and had mapped out the ins and outs of her online offering. But when it came to having the confidence to take it to market, that was a different story. She needed an expert that could get involved before she started marketing her first online offer. She knew she wanted someone who mastered her craft and questioned things rather than take her ideas as gospel.
She was ready to hire a launch copywriter who not only provided the words that would sell her online product, but also helped her refine the offer for success. A true partnership!
HOW DO I FIT IN?
Melissa reached out to me during her brand repositioning. She had big plans and wanted to invest in quality copywriting that would set her new business direction up for success from the get-go.
We kicked things off with a strategy call that took a close look at her messaging, her product line up and where the new online product would sit once launched.
As a purpose-driven brand who pledges to Conscious Capitalism, it was incredibly important to Melissa that the language we used was ethical across all brand touchpoints and her website. With clever consumer psychology and presenting all options without icky selling, we’ve achieved a version of launch copywriting that empowers Melissa’s audience to make up their mind backed by facts and genuine value rather than pushy sales tactics.
“It’s been wonderful to have my work validated by a peer and put into words by a pro.
I feel ready to put my offers out there and ramp up marketing efforts off the back of this work together.”
Melissa Packham, A Brand Is Not A Logo
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