Who needed a wedding industry copywriter?
Justine Missen and her hubby Nevrun a wedding industry business and are the wedding photography and videography duo behind Dream Cave. This team has made a name for themselves as the no. 1 creative combo for couples about to tie the knot in the picturesque Grampians near Melbourne, Victoria.
Despite a pandemic, 2020 had big things planned for this sought-after talent line-up. Rather than giving in to forced empty books because of the big ‘C’ (COVID-19), they steamed ahead and invested in a professional rebrand that was going to set them up for success once things would return to some shape of normality.
Why did Justine and Nev look for a help with their copy?
Justine wanted to work with a winning team that would take care of things and do things properly this time around. At that stage she was sending potential clients to a DIY website that she’d designed and written herself.
What’s the problem, you ask? Justine and Nev weren’t attracting their dream fit clients and instead were wasting hours speaking to clients that either weren’t the right fit or didn’t end up booking them because their visions weren’t aligned.
How do I fit in?
I came on board to put Justine and Nev’s vision into words that were so ‘them’ that you either love or hate them. Justine wanted to make sure her quirky persona came through and only those who resonated with her personality and style actually reached out.
Together we came up with words that are emotive and dreamy, in-your-face and meaningful.
They’re not for everyone, but they’re perfect for Justine’s people.
And that’s the secret to copy that converts.
Since working together, Justine and Nev have successfully relaunched their brand under new business name Dream Cave, with a stunning new design and my winning words to boost.
Dream Cave web development and brand design by South Co Studio.
“I was scared of the investment but I’m so glad I did.
I feel really good about sending people to my website now because it speaks so perfectly to my people.
You’ve helped me identify and articulate my why better than I ever could.
I feel too legit to quit now.”
Justine Missen, Dream Cave Photography
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