10 FREE strategic survey questions
The audience-driven website and email copywriter for women-led brands like you ready to attract, delight and retain your dream customers.
Kate Craig-Brown has captured 250+ couples in and around Queenstown, NZ since starting out as a wedding photographer in 2015. She quickly became the sought-after and fully booked go-to option for couples looking for the best mementos for their wedding day.
As a mum, Kate quickly realised that she wanted her weekends back for more time with her husband and daughter. So she started exploring elopement photography to regain her freedom while still helping loved-up couples to the wedding shots of their dreams.
Everything started with locking in an incredibly talented team of fellow wedding photographers, wedding vendors and her very own support crew. Shortly after, the vision for Lost in Love, an elopement team of experts, was born. The aim was to serve NZ and overseas couples looking for the intimate wedding of their dreams in Queenstown and surrounding areas.
As an established business owner, Kate knew how important stand-out copy was to land her dream clients. She had already settled on a Showit (affiliate link) website template from Tonic Site Shop (get 15% off with code CANDOVIP). What was missing was a professional wedding industry copywriter like me to fill it with copy that wowed.
While researching the perfect copywriter, Kate stumbled across my website, we jumped on a call, and locked in a Yours for a Day session shortly after.
Kate knew the vibe and personality she wanted to get across, and was crystal clear on her brief.
Kate and I kicked things off with a 90 minutes strategy session. That’s where we mapped out the pages of her website and the structure, and covered the SEO strategy to make sure she sees organic traffic of ready-to-invest clients.
Because Kate had already purchased her dream website template, I worked with the existing design and structure of her template. That made it super easy for Kate to implement and launch her new website.
As a wedding industry copywriter, I had seen far too many vanilla websites that relied on cheesy and overdone wedding lingo. What I produced for Kate is bold, brave and speaks to the core of elopement clients looking to escape the traditional take on weddings.
Kate loved the outcome so much that she returned for more copy assistance shortly after.
The copy components I wrote for Kate as her wedding industry copywriter:
Elopement Quiz Results Pages
Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖
Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖
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The audience-driven copywriter, brand strategist & customer delight fanatic for female founders. I help you replace dead ends with a strategic take on copy & business. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 7-odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today.
Always was, always will be Aboriginal Land.