Who was looking for an outsourced copywriter?
Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition in order to find the elusive harmony of ambition, livelihood and wellbeing.
The small, inspiring team of women behind this Sydney-based online community are juggling MANY balls and were ready to welcome any efficiencies to help them work smarter, not harder.
Why were Mums & Co looking for an outsourced copywriter to support their business marketing?
Between the Mumbition The Podcast, the signature annual conference Be MPowered and sustaining a growing community of business-owning women, there are many things to take care of on a daily basis.
The team needed a copywriter who understood their audience inside out, could hit the ground running and made space for additional resources within the team (without adding to the headcount).
How have I fitted into the picture?
Over the past 18+ months, I’ve supported the Mums & Co team with many outsourced copywriting projects from a website refresh, to email sequences, sales pages and lead magnets.
Our collaboration has become a very efficient way to not only tick off strategic copy quickly but add a fresh perspective to the Mums & Co marketing mix.
What do Mums & Co have to say about our partnership?
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