10 FREE strategic survey questions
The audience-driven website and email copywriter for women-led brands like you ready to attract, delight and retain your dream customers.
Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition. That involves helping busy mums to find the elusive harmony of ambition, livelihood and wellbeing.
The small, inspiring team of women behind this Sydney-based online community are juggling MANY balls. And they were ready to welcome any efficiencies to work smarter, not harder.
The team pride themselves on producing high-quality content to drive organic traffic to their website. And they always add genuine value to their growing list of members with every interaction.
Between the Mumbition The Podcast, the signature annual conference Be MPowered and sustaining a growing community of business-owning women, there are many things to take care of daily.
The team needed a copywriter who understood their audience inside out. That meant hitting the ground running and making space for additional resources within the team (without adding to the headcount).
They wanted to onboard an outsourced copywriter to call on whenever they needed copy or content to boost their existing efforts. What that that looked like was sharing in-depth brand strategies, brand voice guidelines and marketing strategies. That way the copy always ended up in line with how Mums & Co already show up.
Over the years, I’ve supported the Mums & Co team with many outsourced copywriting projects from a website refresh, to email sequences, sales pages for the Be MPowered Conference and lead magnets.
Our collaboration has become a very efficient way to tick off strategic copy quickly and add a fresh perspective to the Mums & Co marketing mix.
Part of our collaboration involved ideation and strategy to bring a breath of fresh air to the team. As a business-owning mum, I had the perfect mindest. I understood the challenges, desires, pain points and objections my fellow mums might be having before joining the Mums & Co community.
Working with an outsourced copywriter needs to be based on trust, which the Mums & Co team established quickly from the start.
Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖
Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖
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The audience-driven copywriter, brand strategist & customer delight fanatic for female founders. I help you replace dead ends with a strategic take on copy & business. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 7-odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today.
Always was, always will be Aboriginal Land.