Please ensure Javascript is enabled for purposes of website accessibility
Nadine Netery

The Brand STrategist & audience-driven Copywriter for female founders who want to make an impact. With empathy.

By crafting strategic, audience-driven copy & strategy that ethically attracts, delights AND retains your dream customers.

How I help  you market in a way that doesn't suck tHe life out of you (and your customers)?

Because that's what's going to surround you with loyal brand advocates who happily do the word-spreading for you while coming back for seconds and thirds themselves.
(and not some middle-of-the-road, AI-generated copy)


Hey, I’m Nadine.

For 18+ years I thought I was living the dream on the corporate ladder.

I spent my days...
Creating brand awareness
Warming people to purchase
Growing next-level brand loyalty
Unpacking the deepest audience desires

It's all in the strategy

Words that sell and convince.
That please and connect.
That reassure and applaud.
Beyond AI.

That’s when I took the plunge and waved the corporate world goodbye to embrace my curiosity for authentic storytelling and strategic words.

I realised I was living someone else’s dream.

I wanted more.
I wanted to make an impact.

Women who genuinely want to make a difference. 

as an audience-driven small business copywriter for women like you.


Seeing you thrive and get the results you deserve is what I get out of bed for.

Most days you’ll find me in my home studio on five stunning acres in rural Sydney, Australia.

That’s where your audience-led copy takes shape and the words flow. At least when I’m not busy chasing after my three super adorable *cough* cheeky *cough* small humans or hang out with my dreamboat hubby.

And I'm finally chasing my dreams.

Those years of selling, convincing and connecting have unknowingly gifted me with a top-notch brain ready to delight your audience with the strategy AND words it takes to be successful on every stepping stone of the customer journey.

And when you combine all these skills, you’re onto a winner.
(Something that even the best AI tool won't replace in a hurry)

I had managed every step of the customer journey. With the audience front and centre.

Funnily enough it wasn’t until a few years into my business journey.

At that point I had great clients with rewarding projects. I helped them reach their goals. Everything was good.

Until I changed the narrative.

Was my copy actually doing its job without a holistic strategy and the audience research to back it up?

That’s when I realised my 18+ years in the corporate world had taught me a pretty unique set of skills.

How I discovered my
passion for an audience-led take on copywriting?

Georgie Rogers, Ecommerce Founder of gathered goods australia

"Nadine's workflow is unlike anything I have ever experienced:
collaborative, creative, inclusive, educational, clear & trustworthy

Working with Nadine felt like a relief.

Nadine's strengths as a copywriter with a knowledge of branding and marketing are invaluable to me as a small business owner. And her commitment to learning form experts in their relative fields gave me a great sense of trust."

Strategic Stories:

As a business-wrangling mum I know what it’s like to have a few things on the go. I’ll move mountains to make sure I come through with the goods. But should all three tiny humans (including bubba Jed, my cheeky CEO) fall ill *heavens forbid* then I’ll work out a next best solution. That’s my pinky promise from one female to another!

Running a business is a little like speed dating. I only give brands the nod for 1:1 services if I can add real value and you tick all the boxes. It’s a WIN WIN: You get top-notch results for your brand and I walk away with a big *grin* of fulfilment. 

The Wrangler

The Matchmaker


Working with me guarantees strategic, audience-driven copy. It also comes with a healthy dose of positivity. We’ll overcome mental roadblocks and challenges with my infectious CAN DO! attitude.

the optimist


We stop living when we stop learning. I set aside time every week to learn about consumer psychology, copywriting techniques, the impact of AI, and the customer journey so I can use those skills on your brand.

the eager beaver


I have a genuine passion for the clients that I work with and will follow your journey as you grow and succeed. Proud client shout-outs on my socials included.

the brand cheerleader

all of ‘us’ have a speciality.


Meet Team CAN DO! Content

The easiest way to replace marketing overwhelm with a crystal clear picture of your audience, brand and point of difference so you can outsource your copy with confidence (or give ChatGPT the right prompts!)

The Strategic Brand Intensive


The done-with-you copy solution that delivers strategic copy to please your customers, convert your leads and grow a cheersquad

Yours for a Day


The done-for-you copywriting solution for audience-driven copy, priceless marketing insights and a MASSIVE boost in business confidence

Strategic Copy Intensive


How we can change the way you market, sell and show up online

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖