By crafting strategic, audience-driven copy & strategy that ethically attracts, delights AND retains your dream customers.
For 18+ years I thought I was living the dream on the corporate ladder.
I spent my days...
Creating brand awareness
Warming people to purchase
Growing next-level brand loyalty
Unpacking the deepest audience desires
Words that sell and convince.
That please and connect.
That reassure and applaud.
Beyond AI.
That’s when I took the plunge and waved the corporate world goodbye to embrace my curiosity for authentic storytelling and strategic words.
Seeing you thrive and get the results you deserve is what I get out of bed for.
Most days you’ll find me in my home studio on five stunning acres in rural Sydney, Australia.
That’s where your audience-led copy takes shape and the words flow. At least when I’m not busy chasing after my three super adorable *cough* cheeky *cough* small humans or hang out with my dreamboat hubby.
Those years of selling, convincing and connecting have unknowingly gifted me with a top-notch brain ready to delight your audience with the strategy AND words it takes to be successful on every stepping stone of the customer journey.
And when you combine all these skills, you’re onto a winner.
That's where my signature LEAN copy framework comes in.
The membership for busy small business owners like you ready to boost your DIY copy & strategies one copy critique, Voxer day and bright spark at a time (for more sales, impact and confidence)
The fuss-free copy solution that delivers strategic copy to please your customers, convert your leads and grow a cheer squad
Score audience-driven copy, priceless marketing insights and a MASSIVE confidence boost with my signature LEAN copy method
Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖
Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖