Who was looking for a quiz copywriter?
Brianna Kiely from Elsey Studio has built a reputation as the go-to graphic designer for driven brands who want to turn their passion into a thriving business.
When Brianna’s not busy designing modern brand identities she follows her other passion as a dance teacher.
Why did Brianna look for professional help with copywriting for her business?
Brianna was in a lucky situation where she constantly had full books and long waitlists for her client projects.
It was time to introduce additional income streams in her business that didn’t take up as much of her time. So she was looking to launch The Brand Barre, her semi-custom brand identity shop.
Not only was this the perfect opportunity to generate additional income, it also made her services accessible for an even wider audience.
But before she could launch, she needed help from a quiz copywriter to help her grow her audience in the lead-up to the online store launch.
How did I fit in as her quiz copywriter?
Brianna had a certain launch date in mind and wanted clarity around the timeframe this copy project was going to be ticked off ready for her to implement.
Together we developed a lead generation strategy and pipeline that involved a clever quiz to not only grow her audience but serve it with result-specific value.
What we created is an on-brand quiz that incorporates clever references to her alter-ego dance teacher persona and feeds straight into the launch sequence. Ready, set, buy!
What did Brianna have to say about our collaboration?
Ready to follow in Brianna’s footsteps?