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Great Product Descriptions take more than simply putting pen to paper and knocking out some quick words while watching the latest episode of your favourite Netflix show. Here are some make-or-break questions you need to be clear on before you even attempt writing your first product description.

How to Write Product Descritions that Sell

Copywriting, Ecommerce, Marketing

This week we take a closer look at the mysterious world of Public Relations. Some are too scared to give writing a media pitch or press release a go, while others think it’s all about a few freebies and you’ll score yourself a permanent segment on The Project. Odette Barry approaches things differently and is determined to make successful PR accessible for all small business. She runs Odette & Co, a ground-breaking digital marketing and PR agency that is not afraid to say it how it is. I caught up with Odette to find out more about her personal business journey, PR success stories and her signature programme that turns small business owners into PR guns. Here goes…

DIY PR Tips: The secret ingredient to a supercharged brand

Expert Interviews, Marketing

Let’s face it. Most consumers prefer a lazy scroll on Instagram to the latest opinion piece in the local highbrow newspaper. We’ve turned into lazier readers since the arrival of the internet and content needs to keep up with the changing demands from audiences. Time to dive into online behaviour patterns and what makes writing for the web a challenging beast to wrangle.

How to write website copy that converts

Copywriting, Ecommerce, Marketing

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey
questions
FREEBIE

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖