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You’ve done your customer journey mapping. You know how you want your customer to interact with your brand across the various stages of the process.

But now what?

Here are a few quick tips for every stage of the customer journey that will introduce strategic copywriting as your biggest and most successful tool to brand success.

Allysha Hickling from The Organised Boss is a Virtual Assistant who believes that hiring a ‘wing-woman’ for your growing business can be the wisest decision you’ll ever make.

Any online business owner who’s ever considered adding a passive income stream to their business almost certainly has come across digital product launch guru, Steph Taylor. I caught up with Steph recently to talk all things online launches.

Great Product Descriptions take more than simply putting pen to paper and knocking out some quick words while watching the latest episode of your favourite Netflix show. Here are some make-or-break questions you need to be clear on before you even attempt writing your first product description.

This week we take a closer look at the mysterious world of Public Relations. Some are too scared to give writing a media pitch or press release a go, while others think it’s all about a few freebies and you’ll score yourself a permanent segment on The Project. Odette Barry approaches things differently and is determined to make successful PR accessible for all small business. She runs Odette & Co, a ground-breaking digital marketing and PR agency that is not afraid to say it how it is. I caught up with Odette to find out more about her personal business journey, PR success stories and her signature programme that turns small business owners into PR guns. Here goes…

Let’s face it. Most consumers prefer a lazy scroll on Instagram to the latest opinion piece in the local highbrow newspaper. We’ve turned into lazier readers since the arrival of the internet and content needs to keep up with the changing demands from audiences. Time to dive into online behaviour patterns and what makes writing for the web a challenging beast to wrangle.