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Join me behind the scenes of my creative 2023 Black Friday Campaign (or the smarter approach to one!).

I felt fatigued by the same-same approach to not only Black Friday promotions, but online promotions in general. And I wanted to sit out Black Friday to surprise and delight my audience with something truly spectacular.

Something they hadn’t seen done before. Something that would offer a quick win for everyone. Something that didn’t need complex tech tools to pull off.

As I saw everyone else’s promo emails touch down in my inbox, I went back to the drawing board and considered all my options.

…and 5 ways I use personalized video messages to delight my audience

Bonjoro, and more specifically, personalized video messaging.

Integrating Bonjoro into my business processes has not only sent my 1:1 lead conversion rates through the roof, it has also triggered my obsession with overdelivering on what my audience expects.

Whether that’s my course students, collaborators or 1:1 clients.

I even hosted a live webinar for the Bonjoro Community all about increasing your customer survey response rates by tapping into Bonjoro. That was fun!

As a smart marketer, I am always looking for clever ways to automate my business processes and save valuable time along the way. And automating my email marketing via trigger links has become one of my favourite things EVER!

And seriously upgrading my approach to email marketing has opened up so many time-saving and experience-shifting opportunities in my business.