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Gloria Chou shares tips to get free pr and pitch journalists in this podcast episode

In this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.

19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners with Gloria Chou

Expert Interviews, Podcast

Drawing inspiration from Netflix’s mind-blowing roughly 98% retention rate, I unpack how you can borrow the streaming giant’s most effective strategies and apply them to your courses, memberships, or digital products without fancy corporate-level tech!

13. What the Netflix Model can teach us about customer experience and retention

Customer Delight, Podcast

Learn how I use audience feedback, intentional design, strategic automation, and data to create customer experiences that build loyalty, spark joy, and drive repeat business—all while being manageable as a solo business owner and mum of three.

11. My exact process for designing irresistible customer experiences

Podcast

Join me as I break down the key elements of customer retention, showing that it’s not just about delivering a product or service, but about creating an emotional, memorable experience that builds trust and encourages repeat purchases.

10. How to turn first-time buyers into loyal, long-term customers

Podcast

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

9. Email list segmentation & how to nurture different customer types

Featured, Podcast

We’ve all seen those sales pages that claim a $99 product contains $5,000 worth of value, which can feel misleading and damaging to your brand and offer trust.

If you want to increase conversions without gimmicky pricing tactics, this episode will touch on clever ways to position your offer as a well-designed, results-driven solution that speaks for itself.

8. Sales page strategies & how to lead with value rather than dollars

Featured, Podcast

If you want to deliver on your high-ticket prices, generate ongoing referrals, and create an experience that clients can’t stop talking about, this episode will give you practical, high-impact strategies to do just that.

7. High-ticket client experiences & how to make them remarkable

Podcast

While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.

Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they’re actually ready to buy.

6. Evergreen sales & how to boost them with clever email automations

Podcast

How I use Bonjoro and personalized video messages to convert leads and infuse customer delight

If you’ve ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

5. How to boost course sales when your live launch is slower than expected

Featured, Podcast

creative black friday promotion ideas by Nadine Nethery

In this episode, I answer a question from a Copy Confidence Collective member about how to naturally encourage free virtual event attendees to upgrade to a paid offer… without feeling pushy or salesy.

The member question: “What’s a compelling way to get the attendees of a free virtual event to opt into the paid upgrade so it feels natural and not salesy?”

4. Profitable virtual events & how to get attendees to upgrade to the paid experience

Customer Delight, Podcast

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey
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FREEBIE

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖