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Whether you’re a service provider, a membership founder, or a course creator, this episode will show you how to stand out in a sea of digital noise by doubling down on what makes you (and your customers) human.

You don’t need a fancy tech stack or a marketing team to make personalization work for you. All you need is a strategic mindset, your email platform, and a willingness to go one step further than most.

From segmenting your list based on behavior and past purchases to setting up simple but powerful trigger links and conditional content, I’ll show you how to turn basic tools into a personalized customer experience engine.

If you’re tired of high-pressure launch tactics, endless email blasts, and buyers who ghost after checkout, Brenna’s approach will feel like a breath of fresh air. We explore her signature framework and how pre-selling isn’t just about priming people to buy, but about attracting the right people who’ll stick around.

If you’ve ever sent out a survey only to hear crickets, or received responses so surface-level they left you with more questions than answers, this episode is for you.

I walk you through the entire process I use in my own business and for my 1:1 clients inside my Intensives. From setting the right survey goals and crafting powerful questions to boosting response rates and turning data into messaging gold.

Have you been ghosting your email list and now feel stuck on how to reconnect without sounding awkward or pushy? In this episode, I’m answering a Retention Lab member question from Cressida, founder of membership SkinGlow Codes. Her challenge? She hasn’t emailed her subscribers for over six months!

I’ll walk you through my simple, three-step plan for reintroducing yourself, warming up your audience, and rebuilding trust without relying on discounts, spammy tactics, or starting from scratch. Whether you’ve been avoiding your inbox out of fear, guilt, or overwhelm, this episode gives you the exact framework to get back on track and set up an intentional, sustainable email strategy.

Whether you’re a seasoned marketer or just setting up your first funnel, this episode is filled with actionable, no-fluff ways to make your subscribers feel seen from email one and keep them coming back for more.

If you’ve read my blog post all about the power of trigger links, then you’d know that I use trigger links in my fully automated list clean workflow.

It means I don’t have to worry about manually scrubbing my list, and I am not paying for subscribers who don’t want to hear from me in the first place.

In this blog post, I’m exploring my fully automated list clean workflow so you can see how easy it easy to make email list cleaning best practices a part of your business processes.

Turn your email newsletters into a website traffic generator by implementing the best email footer marketing strategy for businesses.

In this Expert Guest Post, Funnel Strategist Dama Jue shares her winning strategy, and why it works so dang well!

One thing that makes me INCREDIBLY happy? A growing number of brands embracing the power and empathy of nuanced ‘opt out’ email marketing, especially around Mother’s Day and Father’s Day.

Marketing that puts you in control of your inbox and what you feel comfortable being presented with.

Recently, my inbox has been filled with brands seeking permission to take up space in my life at this possibly touchy time. Let’s explore some of them…