Who needed a website copywriter for their photography business? Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne. Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy […]

The website copywriter for photographers like Louise Treacy

Success Stories

Kaysi from Double Shot Studio talks about automation for small business

As a small business owner with just over 5 years in business, the question of why automation is important for my business interests me on a personal level.

I only recently started embracing automation within my business to free up time and to deliver a top-notch customer experience.

Kaysi from Double Shot Studio caught up with me to explore this topic of time, the customer journey and everything that comes with it.

Why Automation is good for your small business

Customer Journey 101, Expert Interviews, Featured

This week we are hopping over to the other side of the fence to chat all things Marketing with Eleanor Cullen from award-winning kids ecommerce brand We Might Be Tiny. Eleanor is kicking more than one goal in her business and personal life. She has recently quit her corporate gig to focus full-time on her real passion, the business that she built from scratch and turned into a smashing success in over 35 countries..

How We Might Be Tiny became a global ecommerce success story

Featured, Success Stories

Handing over your brand copy to someone else can be a BIG mental hurdle.


Because the words, messaging and brand touchpoints your audience is exposed to can make or break your brand.

So getting it right is INCREDIBLY important.

Here’s my perspective on this question and a practical step-by-step guide that will take the guesswork out of finding the best copywriter for your business.

Copywriters for Hire: How to find the perfect copywriter for you

Copywriting, Featured

It’s no secret that email marketing is a powerful tool to drive customer loyalty and can turn any shopping experience into one that stands out—for all the right reasons.

In this post I’m sharing a truly memorably customer journey with you. One that’s worth sharing not only because it ticks all the boxes, but because it makes me excited for my next purchase. And not only because I’m a self-confessed plant lover.

What The Sill can teach us about email marketing and customer delight

Customer Journey 101, Customer Journeys Unpacked, Ecommerce, Featured

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖