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Running a virtual event that people actually engage with from start to finish is something a lot of small business owners dream about, and spend way too long sitting on.

In this episode, I’m pulling back the curtain on the Retention Games, my first out-of-the-box virtual event that featured 19 speakers, a crowd voting format, and physical contestant cards.

If you’ve been thinking about hosting your own standout event and want a real, honest look at what’s involved, this one’s for you.

In this episode, I’m joined by neuropsychologist and systems strategist Dr. Tiffany Shelton, who has built a program with a 95% retention rate (yes, let that number sink in!).

Together, we explore how pricing, psychology, and customer experience work together to create long-term client relationships that actually last.

Just because people are consuming your content doesn’t mean they’re taking action toward the transformation they actually joined for.

This episode explores the difference between engagement and real momentum, why relying on self-motivation is dangerous, and how to design experiences that naturally move people forward instead of keeping them busy.

This episode explores the hidden friction points that quietly stop people from buying and how business owner bias, unclear messaging, and missing context create confusion long before someone reaches the checkout page.

In this special hot seat episode, I am joined by Retention Lab member Scotti Weintraub, founder of Reframe Parenting, to workshop a real business challenge:

“How do you keep overwhelmed, time-poor members engaged in a low-cost membership?”

If your business slows down every time leads dry up, this episode might feel a little too accurate.

In this episode, I challenge service providers to rethink their entire growth model and ask one uncomfortable question:

“If you couldn’t generate a single new lead for 90 days… what would happen?”

In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026, my completely reimagined virtual event where 20 retention strategies go head-to-head.

You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games.

Ever feel like your audience only buys when there’s a discount, countdown timer, or last-minute panic email?

You might unintentionally have trained them to do exactly that.

In this episode, I unpack the uncomfortable truth behind discount-driven sales cycles and why your audience isn’t unpredictable, but simply responding to the patterns you’ve created.

In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low.

Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting.

Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales.

In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.”

Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy?