Please ensure Javascript is enabled for purposes of website accessibility
build customer loyalty between sales

In this episode, you’ll learn actionable ways to show up consistently, support your customers post-purchase, and create a brand experience that keeps them coming back (not because they’re being sold to, but because they feel seen, supported, and valued).

17. How to build customer loyalty between sales without constant promotions

Customer Journey 101, Podcast

Welcome sequence tips

Whether you’re a seasoned marketer or just setting up your first funnel, this episode is filled with actionable, no-fluff ways to make your subscribers feel seen from email one and keep them coming back for more.

16. How to make your welcome sequence custom, clickable & customer-first

Customer Journey 101, Featured, Podcast

In this episode, Caryn Gillen shares her human-first, non-extractive approach to selling: one that’s authentic, empowering, and centered around helping rather than “extracting” money from your audience.

If the thought of selling makes you cringe or you want to create a more relational (rather than transactional) sales process, this conversation will leave you inspired and ready to reframe how you sell.

15. How to sell like a human: Authentic sales strategies with Caryn Gillen

Expert Interviews, Podcast

Listen to Brooke Henry's Business Case Study and learn how her free online event attracted 9,000 attendess, and converted over 10% into the paid upgrade

Brooke attracted 9,000 free sign-ups, converted 10% into the paid event upgrade, and funneled a segment of those attendees into her $400 signature course—all without aggressive sales tactics. Instead, she focused on human connection, clarity over cleverness, and a warm, inclusive experience from start to finish.

Hear the numbers, decisions, and lessons behind Brooke’s standout online event, including how she resisted industry norms and created an event her audience loved (and were happy to pay for!).

14. Case Study: 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry

Marketing, Podcast, Success Stories

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

9. Email list segmentation & how to nurture different customer types

Featured, Podcast

We’ve all seen those sales pages that claim a $99 product contains $5,000 worth of value, which can feel misleading and damaging to your brand and offer trust.

If you want to increase conversions without gimmicky pricing tactics, this episode will touch on clever ways to position your offer as a well-designed, results-driven solution that speaks for itself.

8. Sales page strategies & how to lead with value rather than dollars

Featured, Podcast

If you want to deliver on your high-ticket prices, generate ongoing referrals, and create an experience that clients can’t stop talking about, this episode will give you practical, high-impact strategies to do just that.

7. High-ticket client experiences & how to make them remarkable

Podcast

While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.

Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they’re actually ready to buy.

6. Evergreen sales & how to boost them with clever email automations

Podcast

How I use Bonjoro and personalized video messages to convert leads and infuse customer delight

If you’ve ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

5. How to boost course sales when your live launch is slower than expected

Featured, Podcast

creative black friday promotion ideas by Nadine Nethery

In this episode, I answer a question from a Copy Confidence Collective member about how to naturally encourage free virtual event attendees to upgrade to a paid offer… without feeling pushy or salesy.

The member question: “What’s a compelling way to get the attendees of a free virtual event to opt into the paid upgrade so it feels natural and not salesy?”

4. Profitable virtual events & how to get attendees to upgrade to the paid experience

Customer Delight, Podcast

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey
questions
FREEBIE

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖