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If you’ve ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

In this episode, I answer a question from a Copy Confidence Collective member about how to naturally encourage free virtual event attendees to upgrade to a paid offer… without feeling pushy or salesy.

The member question: “What’s a compelling way to get the attendees of a free virtual event to opt into the paid upgrade so it feels natural and not salesy?”

Your website is more than a sales tool—it’s an opportunity to build relationships, spark delight, and guide potential clients towards working with you.

This episode is jam-packed with actionable out-of-the-box strategies to personalize your website experience, create moments of surprise and delight, and infuse personality into every page.

In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.

The listener question:

“What would you do about having niched into an audience who I can connect with, get in front of, be trusted by and offer valuable help to but they don’t have much money?  My 1:1 coaching programme is £450/month for 4 months. I also have lower cost courses and programmes but I would like more people to sign up for 1:1 coaching.  Those that do, tend to say that they had a great ROI on it but encouraging people who are struggling with money to sign up is a continual struggle.”

In this first episode of ‘What Would They Do?’, we kick things off by answering the important question:

What is the difference between Customer Service and Customer Experience.

So often, mixed up and misunderstood, we explore the role each aspect plays in your customer journey as well as the bigger goals each of them can achieve within your online business.