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In this quick episode, I pull back the curtain on one simple, scroll-stopping sales page strategy that turned heads during the founding member launch of Retention Lab. You’ll hear how I brought the abstract concept of retention to life with a powerful interactive tool that got 83% of page visitors to pause and engage, being sold by their own metrics.

I chat with Showit web designer and marketing strategist Madelyn Furlong to explore why a stunning design isn’t enough, and what you can do to make your website start pulling its weight.

Whether you’re in the middle of a new website launch, a website refresh, or just wondering why your site visitors aren’t turning into clients, this conversation is packed with practical fixes and real-world examples to help you get results.

As an online business owner and lover of great design, I made the move to Showit from Squarespace a few years ago.

But I couldn’t have done it without a strategic template, and a web design pro’s design expertise as the solid foundation.

In this post, I’m sharing my favourite Showit website templates that not only look the part, but also help you stand out from the sameness & convert.

One of the most important elements of being an online creative is having a brand and website that actually feel like you and fully represent you as an artist. But… how do you actually add website personality?

This blog post guides you through how tyou can make your website feel more like you. And by the end, you’ll have an action list to help you upgrade your website personality in the next week!

Jacinta had a healthy flow of clients and work. But she realised that her brand messaging didn’t get across what made her non-agency model so unique and tempting.

Jacinta and I teamed up to dig deep before writing her copy. We uncovered what her customers REALLY had to say for priceless insights. These insights then were the basis for a brand messaging strategy that was no BS with generous side of personality.

Sometimes you work with clients you simply gel with.

And Su-Ann from Tiny Crowd is one of those glorious humans and creative powerhouses.

I had the absolute honour of working with this lady in 2021 to give her fresh words for a new website. The result hit the sweet spot but is yet to launch because the Big C and Su-Ann’s client pipeline got in the way…

…but she did find the time to share a heart-felt review with me. #whosemotional