Expert Guest Post by Funnel Strategist, Dama Jue
NOTE: Some of the tools and resources mentioned in this article are affiliate links. That means when you click the link to create an account, start a free trial or make a purchase, it won’t cost you any more but I may receive a commission for introducing you. One thing I want to stress is that I would never recommend anything or anyone I haven’t successfully worked with myself or trust unconditionally.
Are you sending regular emails to your email list? What if I told you that you might not be making the most of every email you send? I wanna let you in on this: there is a simple way to let your emails generate more sales and more website traffic, even when you’re just sending value (non-sales) emails!
My name is Dama Jue, and I’m the strategist behind Four by For Footers. I’m excited to share a little more about what this strategy is and why it works so dang well!
What is a Four By For Email Footer?
A 4×4 Email Footer, part of my Four by For Footers strategy, is a carefully crafted section at the end of your business emails.
It includes four essential elements unique to your brand — like links to your products or services, social media channels, promotional offers, and a personal or engaging touch — that draw readers in and drive traffic to your website.
This simple yet powerful tool transforms every email you send into a sales, traffic, and affiliate income-generating asset.
Why Is This The Best Email Footer Strategy?
The 4×4 email footer stands out because it turns your everyday email or newsletter into a multi-functional sales tool. Unlike standard footers that just include your name and maybe a link to your website, 4×4 footers act like a mini-marketing campaign that works silently yet effectively.
It’s designed to:
- Increase visibility and traffic to your main website or specific product pages.
- Enhance user engagement through targeted and personalized offers, especially folks who tend to skim emails and jump right to the PS.
- Build stronger connections by sharing more than just transactional information — like life updates, social media links or recent blog posts to foster community.
Emails That Boost Sales & Are a Traffic Generation Tool
Using your email footer real estate strategically turns every sent email into a powerful tool not just for communication but also for driving traffic and increasing revenue.
Let’s explore how optimized email footers can transform your emails from mere notifications into dynamic sales and marketing tools.
1) Generating More Sales
The primary goal of your email footer should be to subtly encourage purchases by linking directly to your products or services. By including special offers, limited-time discounts, or exclusive sneak peeks into new products in your footer, you provide recipients with a frictionless path to convert directly from the email.
This consistent exposure increases the likelihood of impulse buys and repeated sales, especially when combined with compelling calls-to-action that guide the reader on what to do next.
2) Making More Affiliate Commission
Your email footer is an excellent spot for affiliate marketing. Incorporate affiliate links that lead to products or services you endorse – just make sure to disclose those affiliate links.
This strategy works really well if you align the affiliate offers with the interests of your email audience or tie them to the content of the email body.
For example, if your email discusses productivity tips, including affiliate links to productivity tools or apps you use can seem like a natural extension of your message. That means you’re not only adding value but also enhancing your chances of earning affiliate commissions.
3) Strategically Sharing Your Content & Important Updates
Beyond direct sales and affiliate marketing, your email footer should serve as a gateway to other important content. Links to your latest blog posts, upcoming events, or new ideas that can drive additional traffic to your website, with a positive impact on your site’s engagement.
Also, the footer can be used to highlight significant announcements or changes in your business, such as a rebranding, behind-the-scenes stories, or expanded services, making sure that every email you send keeps your audience informed and engaged with your brand’s evolution.
Grab Four by For Footers
Don’t miss out on leveraging every email you send. Four by For Footers is more than just a guide; it’s everything you need to implement this new email strategy. By implementing this approach, you can see a significant uptick in traffic and sales with minimal effort.
Get Four by For Footers here and start turning your emails into a more powerful marketing asset today.
Final Thoughts
Implementing the 4×4 email footer is one of the simplest yet most effective strategies to turn every email into a potential traffic generator and sales booster.
With just a few tweaks to your existing email setup, you can open up new avenues for growth and customer engagement. Let’s turn your email footer into a powerhouse of opportunity!
About Dama Jue
Dama is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don’t miss her collection of modern, conversion-optimized Thrivecart templates!
