you're a real go getter.
You're missing someone who thinks differently and tells you honestly what's working, what's not, and what nobody else has thought to try yet.
You have a clear vision for how you’re going to onboard, retain, and reward your customers and actually put it in place!
You confidently increase your prices without pushback!
Refunds and sky-high cancellation requests are a thing of the past and you rely on healthy recurring revenue instead!
You’re selling your offers with a human-first attitude without feeling salesy based on signals your audience is sending you!
You've tried the strategies. Read the playbooks. Implemented the advice.
And yet something still isn't clicking.
Because when you're this close to your own business, the blind spots are genuinely hard to see.
That's what I do inside the Retention Lab Incubator.
Some of what I suggest will surprise you.
Which is intentional.
Every conversation, every touchpoint I review, and every idea I bring starts with your specific business, audience and the moment you're in.
Fresh, pattern-interrupt ideas pointed directly at you.
It's a standing invitation to think out loud with someone who sees your business differently.
Build, refine and grow your retention system with a strategic partner in your corner... so more customers land, stay, refer and come back for more.
introducing
"Running a free online art event for 9,000 people and having over 10% convert to a paid upgrade is, without a doubt, my biggest win since joining the membership. There are a lot of reasons why people could have chosen to upgrade, but the number of people who told me they upgraded solely because their experience was so positive was outstanding.
Being able to bounce ideas and talk strategy over Voxer has been great.
A thing that Nadine does especially well, is quickly getting a feel for your overall business and brand and finding ways to apply strategies to your niche.
Nadine has helped me prioritize my customer experience from the beginning, making it one of the first things I think about.”
let's hear from Brooke Henry:
LISTEN TO her CASE STUDY:
What having me in your corner looks like
Something feels off in your launch prep but you can't name it. You send a Voxer.
Within 48 hours you have a response that names the thing AND gives you three ideas to fix it.
You submit your onboarding sequence for review.
The video walkthrough lands in your inbox and suddenly six months of "why isn't this converting" makes complete sense.
You show up to your quarterly call with a vague direction.
You leave with clarity, a fresh angle and real momentum.
The Incubator is an ongoing strategic relationship with someone who gets to know your business almost as well as you do...
...and sees it more clearly because she's not in it every day.
The thing Incubator members say surprises them most:
Specific to their business. Their audience. The exact moment they're in. Ideas they genuinely hadn't seen anywhere before.
If you've been listening to my podcast thinking "how does she come up with this stuff"... that's what you get access to. Every single month.
it's the ideas.
JOIN NOW
Over the past 10+ years I've worked inside hundreds of online businesses across every niche imaginable. The ones who get the best results are always the ones who go to their audience first and let what they find shape everything.
That's what I bring to every Incubator relationship.
As a Customer Retention Architect, I help established online business owners build retention systems that actually work... starting with what their people tell them.
HEY, I'M NADINE
Meet your strategic partner with a human-first approach.
🧪 The Always-Open Retention Lab Hotline
Private 1:1 Voxer access. Questions, gut checks, half-baked ideas. I respond within 48 hours on business days.
🧪 1 x Monthly Reaction Test
Submit one brand touchpoint per month. Get a video
walkthrough of exactly what I'd change and why within 7 days.
🧪 1 x Monthly Reaction Test
Submit one brand touchpoint (sales page, email, etc) per month, and receive a video walkthrough with the optimisation opportunities I've identified within 7 days.
🧪 1 x Quarterly Under The Microscope Audit
A quarterly deep dive into a full launch sequence, funnel or customer journey map with specific recommendations.
🧪 1 x 30-minute Lab Inducation Call
Let's catch up to design your personalised action plan from day one.
🧪 1 x Quarterly 30-minute 1:1 Lab Brainstorm Session
30 minutes every quarter to map your next move before you invest time going in the wrong direction.
🧪 10% discount on any Done for You Services
Get my strategic CX and copy brain on your brand whenever you feel outsourcing is the way to go.
🧪 Full Retention Lab Access
Monthly executions, a formula library, visiting expert sessions, and a Discord community.
🧪 Access to all my self-paced resources
Boost all aspects of your customer experience with my copy & CX-focused courses, resources and toolkits while you're an Incubator.
here's what's included:
"Retention Lab has more than exceeded my expectations. Nadine goes above and beyond, and has such creative ideas.
She has helped me every step of the way, giving me templates, Loom videos and strategies to implement.
I have also added new customer customer experiences into my membership each month leveling up my membership.
If you have a membership and want to increase retention, join Retention Lab.
And if you want her personal help with a big project like a move to Drip join the Incubator. Such a great investment!”
let's hear from Shelley Hitz:
👈 You're just starting out. Retention Lab Starter is a better place to begin.
👉 You prefer to have things done for you. A CX Catalyst or Intensive is what you're looking for.
💡 You have an established business and an audience you're actively serving.
💡 You're done figuring it out alone and ready for someone genuinely strategic in your corner.
💡 You want fresh thinking and specific ideas... not another generic playbook.
💡 You've been in my world for a while and you already know this is where you're headed.
The Incubator is for you if...
👈 You're just starting out. Retention Lab Starter is a better place to begin.
👉 You prefer to have things done for you. A CX Catalyst or Intensive is what you're looking for.
IT'S LIKELY NOT THE RIGHT FIT IF...
