Who needed a website copywriter for their photography business?
Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne.
Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy lives unfold.
When Louise was looking for help with her website copy, 70% of her bookings came from existing clients who returned for seconds (and thirds). Which is a testament to the quality of her work!
Why was Louise looking for a copywriter to support her with copy for a new photography website?
As much as repeat business is great, Louise felt that the messaging and structure on her current website wasn’t speaking to her ideal customer.
She was picturing a refresh that would hopefully open the doors for new perfect-fit customers and also was in line with her very specific beliefs around the way she approaches her packages.
With Louise, you don’t ‘just’ get stunning shots, you also walk away with tangible mementos that you can proudly display in your home.
Because we all have a hard drive and an iPhone full of snaps we never print, right?
How did I fit in?
Louise and I first caught up for a discovery call where we started with a closer look at her existing website.
And that’s when we decided that a fresh start was the way to go rather than applying bandaid solutions without much impact.
Louise picked a shiny new website template from Big Cat Creative before we got together for a Yours for a Day session to nut out her entire website copy.
Part of our time together was mapping out a cohesive way to structure her services so they clearly spoke to the right people, and helped people work out quickly which package was the right one for them.
Louise recently branched out into wedding photography too, which has seen her website evolve even further.
And the result is nothing short of spectacular!
What did Louise have to say about our time together (and her shiny new website)?
