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Who needed a website copywriter for their photography business? Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne. Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy […]

What a website copywriter can do for photographers like Louise Treacy

Success Stories

Chloe Watts of Blueberry Co hired me as the copywriter for ecommerce

Chloe Watts is the Founder of revolutionary memory book business Blueberry Co.

When she first contacted me, Chloe wanted someone who took the time to get to know her, her business and the products that had scored her wholesale deals and countless business awards.

What she had in mind was a cohesive lineup of product descriptions that were somewhat tongue-in-cheek, would lead with the benefits and ultimately paint an emotional picture of what’s possible.

Me? The copywriter for ecommerce who treated Blueberry Co to converting product copy

Success Stories

Kaycee Singh of Thrive Society hired me as the personality-driven copywriter to give her the words to shine

Kaycee Singh is the incredibly smart virtual CFO and bookkeeper to some of Australia’s smartest business personalities and the Founder of Thrive Society. She’s also in the process of launching a mentorship programme for newish business owners looking to improve their financial smarts.

Kaycee and I worked together during her rebrand in 2021. For anyone who’s gone through the process of starting from scratch: It’s a big deal!

The outcome of our partnership is nothing but spectacular: Her new website is fun. It’s bold. And it’s so Kaycee!

Why Kaycee Singh chose me as her website copywriter for accountants

Success Stories

Su-Ann Len from Tiny Crowd chose me as the website copywriter for creatives to give her the words to shine

Sometimes you work with clients you simply gel with.

And Su-Ann from Tiny Crowd is one of those glorious humans and creative powerhouses.

I had the absolute honour of working with this lady in 2021 to give her fresh words for a new website. The result hit the sweet spot but is yet to launch because the Big C and Su-Ann’s client pipeline got in the way…

…but she did find the time to share a heart-felt review with me. #whosemotional

How I became the website copywriter for creatives like Su-Ann Len from Tiny Crowd

Success Stories

Kaysi from Double Shot Studio talks about automation for small business

As a small business owner with just over 5 years in business, the question of why automation is important for my business interests me on a personal level.

I only recently started embracing automation within my business to free up time and to deliver a top-notch customer experience.

Kaysi from Double Shot Studio caught up with me to explore this topic of time, the customer journey and everything that comes with it.

Why Automation is good for your small business

Customer Journey 101, Expert Interviews, Featured

This week we are hopping over to the other side of the fence to chat all things Marketing with Eleanor Cullen from award-winning kids ecommerce brand We Might Be Tiny. Eleanor is kicking more than one goal in her business and personal life. She has recently quit her corporate gig to focus full-time on her real passion, the business that she built from scratch and turned into a smashing success in over 35 countries..

How We Might Be Tiny became a global ecommerce success story


Melissa Packham needed a launch copywriter to set her online business up for success. Here’s what happened…

How I became the strategic copywriter for Melissa Packham from A Brand is Not a Logo

Success Stories

Kate Craig Brown is an elopement photographer from NZ who hired me as her wedding industry copywriter

As an established business owner, Kate knew how important stand-out copy was to land her dream clients. She had already settled on a Showit (affiliate link) website template from Tonic Site Shop (get 15% off with code CANDOVIP). What was missing was a professional wedding industry copywriter like me to fill it with copy that wowed.

While researching the perfect copywriter, Kate stumbled across my website, we jumped on a call, and locked in a Yours for a Day session shortly after.

How I became the Wedding Industry Copywriter for this Elopement Photographer (and helped her launch her brand)

Success Stories

Handing over your brand copy to someone else can be a BIG mental hurdle.


Because the words, messaging and brand touchpoints your audience is exposed to can make or break your brand.

So getting it right is INCREDIBLY important.

Here’s my perspective on this question and a practical step-by-step guide that will take the guesswork out of finding the best copywriter for your business.

Copywriters for Hire: How to find the perfect copywriter for you

Copywriting, Featured

There’s a lot more to attracting, landing and retaining new customers than a quick social media post.

People find you. They love what you do. And they buy. Right?

Well, not quite.

I recently caught up with the hyper-talented and globally-acclaimed marketing genius, Mia Fileman, to chat all things customer journey marketing. Her revolutionary approach has quickly cemented her business, Campaign Del Mar, as a must-have marketing partner for small businesses who want to think ‘longterm’ instead of ‘quick win’. With integrated campaigns that hit home for all the right reasons!

Integrated Marketing and the Customer Journey

Customer Journey 101, Expert Interviews, Marketing

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖