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Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.

Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and quite possibly left money on the table by not joining at all.

Jacqui made ok sales, but she wanted to upgrade her DIY copy at the time. She wanted to feel GREAT about sending potential students to her sales page, which wasn’t the case when she reached out for assistance from a sales page copywriter like me.

We had been in each others’ online circles for some time, but the quick-win structure of my Yours for Day service got her across the line.

Yani and I first connected via The Huddle, a business event for female founders in Orange. Yani checked out my website, and really resonated with what she saw. At the time, she had been looking for a copywriter for artists like her previously but never found someone she vibed with.

We quickly decided to get together for a Yours for a Day session, and started with a strategic DIY survey Yani sent out to her past clients via my Audience Success Formula (a free BONUS with every Yours for a Day session).

In uncertain times where business slows down, where leads dry up and where overwhelm can settle in quicker than you can cancel yet another business membership, let’s take a step back and focus on our strengths so we can recession-proof our businesses. And clever copywriting can certainly achieve that!

Brianna Kiely from Elsey Studio is the go-to graphic designer for driven brands who want to turn their passion into a thriving business.

Brianna was in the lucky situation where she had full books and long waitlists for client projects.

She was ready to introduce additional income streams and needed copy help with the launch The Brand Barre, her semi-custom brand identity shop.

What we created is an on-brand quiz that incorporates clever references to her alter-ego dance teacher persona and feeds straight into the launch sequence. Ready, set, buy!

Who was looking for an outsourced copywriter to boost their copy and content? Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition. That involves helping busy mums to find the elusive harmony of ambition, livelihood and wellbeing. The small, inspiring team of women behind this Sydney-based online […]

Who needed a website copywriter for their photography business? Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne. Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy […]

Chloe Watts is the Founder of revolutionary memory book business Blueberry Co.

When she first contacted me, Chloe wanted someone who took the time to get to know her, her business and the products that had scored her wholesale deals and countless business awards.

What she had in mind was a cohesive lineup of product descriptions that were somewhat tongue-in-cheek, would lead with the benefits and ultimately paint an emotional picture of what’s possible.

Kaycee Singh is the incredibly smart virtual CFO and bookkeeper to some of Australia’s smartest business personalities and the Founder of Thrive Society. She’s also in the process of launching a mentorship programme for newish business owners looking to improve their financial smarts.

Kaycee and I worked together during her rebrand in 2021. For anyone who’s gone through the process of starting from scratch: It’s a big deal!

The outcome of our partnership is nothing but spectacular: Her new website is fun. It’s bold. And it’s so Kaycee!

Sometimes you work with clients you simply gel with.

And Su-Ann from Tiny Crowd is one of those glorious humans and creative powerhouses.

I had the absolute honour of working with this lady in 2021 to give her fresh words for a new website. The result hit the sweet spot but is yet to launch because the Big C and Su-Ann’s client pipeline got in the way…

…but she did find the time to share a heart-felt review with me. #whosemotional