Please ensure Javascript is enabled for purposes of website accessibility

Courious to learn the out-of-the-pop-up-box hack that grew my impact & audience… and saw me win an incredible competition? Then come on in!

What I’m unpacking today is a stroke-of-genius Convertbox idea & strategy that won me BEST SALES PAGE in Dama Jue’s Show & Tell competition.

Creative Convertbox Ideas and strategies to boost your sales & bottom line

Featured, Marketing

Tiff and Tan from GrowGetters are two Aussie gals who have called Munich, Germany, home for the past few years. That’s where they’ve settled with their young families and are pursuing thriving careers in the digital space while growing their profile as business coaches for women with BIG dreams.

GrowGetters is the global online platform that supports women with the must-have future skills to grow their career, side hustle or business.

The ladies had a huge online following, but were struggling to convert leads into paying customers. That’s when they called me in as their objective observer.

Why I thrive as the copywriter for coaches like Tiff & Tan from GrowGetters

Success Stories

Dr Courtney Thompson is an Australian nutritionist on a mission to demystify food literacy and drive lasting change. She holds an Honours degree in Biomedical Sciences and recently completed a PhD in public health nutrition, focusing on the development, validation and assessment of food literacy.
She certainly doesn’t do things by halves!

Courtney had already lined up a web developer to support her with the design of her website, and she needed a small business copywriter like me to fill the design with strategic words.

How I became Dr Courtney Thompson’s small business copywriter

Featured, Success Stories

Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.

Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and quite possibly left money on the table by not joining at all.

The Health and Wellness Copywriter for Coach Charlyn Ooi

Success Stories

Jacqui made ok sales, but she wanted to upgrade her DIY copy at the time. She wanted to feel GREAT about sending potential students to her sales page, which wasn’t the case when she reached out for assistance from a sales page copywriter like me.

We had been in each others’ online circles for some time, but the quick-win structure of my Yours for Day service got her across the line.

What a sales page copywriter like me can add to your coaching business

Featured, Success Stories

Yani and I first connected via The Huddle, a business event for female founders in Orange. Yani checked out my website, and really resonated with what she saw. At the time, she had been looking for a copywriter for artists like her previously but never found someone she vibed with.

We quickly decided to get together for a Yours for a Day session, and started with a strategic DIY survey Yani sent out to her past clients via my Audience Success Formula (a free BONUS with every Yours for a Day session).

The copywriter for artists like Yani Lenehan who are ready to dream BIG

Copywriting, Featured, Success Stories

In uncertain times where business slows down, where leads dry up and where overwhelm can settle in quicker than you can cancel yet another business membership, let’s take a step back and focus on our strengths so we can recession-proof our businesses. And clever copywriting can certainly achieve that!

18 clever ways to boost your business with copywriting

Copywriting, Featured, Marketing

Brianna Kiely from Elsey Studio is the go-to graphic designer for driven brands who want to turn their passion into a thriving business.

Brianna was in the lucky situation where she had full books and long waitlists for client projects.

She was ready to introduce additional income streams and needed copy help with the launch The Brand Barre, her semi-custom brand identity shop.

What we created is an on-brand quiz that incorporates clever references to her alter-ego dance teacher persona and feeds straight into the launch sequence. Ready, set, buy!

How a quiz copywriter like me supported Esley Studio’s online store launch

Success Stories

Who was looking for an outsourced copywriter to boost their copy and content? Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition. That involves helping busy mums to find the elusive harmony of ambition, livelihood and wellbeing. The small, inspiring team of women behind this Sydney-based online […]

How I became the outsourced copywriter for Mums & Co

Success Stories

Who needed a website copywriter for their photography business? Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne. Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy […]

What a website copywriter can do for photographers like Louise Treacy

Success Stories

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖