Please ensure Javascript is enabled for purposes of website accessibility
mother's day and father's day email opt out allows you to market with consent

One thing that makes me INCREDIBLY happy? A growing number of brands embracing the power and empathy of nuanced ‘opt out’ email marketing, especially around Mother’s Day and Father’s Day.

Marketing that puts you in control of your inbox and what you feel comfortable being presented with.

2023 saw my inbox filled with brands seeking permission to take up space in my life at this possibly touchy time. Let’s explore some of them…

Mother’s Day: How email ‘Opt out’ increases subscriber buy-in and customer retention

Marketing

I love getting raw and honest behind-the-scenes tours of my live launches and marketing strategies. And today I’m giving you my totally transparent lessons learned from my recent free online challenge About Page Blitz.

If you’ve missed it, About Page Blitz was a free 4-day not-so-live event I ran from 1-4 August 2023. It was all about giving your about page a HUGE makeover so you can show up with confidence and GET. IT. DONE.

13 lessons learned from running a free online challenge

Marketing

Explore how to become a guest on podcasts with Nadine Nethery of CAN DO Content

My interest in podcast guesting really kicked into gear as Mark Zuckerberg made tinkering with the ‘algorithm’ his favourite pastime.

Since starting to pitch some of my favourite podcasts, I have leveraged my winning pitch strategy to land dream clients, collaborations and even more guest speaking opportunities.

How to become a guest on 30+ podcasts

Featured, Marketing

Behind the scenes of brand messaging strategy for on-agency endure collective

Jacinta had a healthy flow of clients and work. But she realised that her brand messaging didn’t get across what made her non-agency model so unique and tempting.

Jacinta and I teamed up to dig deep before writing her copy. We uncovered what her customers REALLY had to say for priceless insights. These insights then were the basis for a brand messaging strategy that was no BS with generous side of personality.

Behind the Scenes of the Brand Messaging Strategy for Non-Agency Endure Collective

Copywriting, Marketing, Success Stories

Courious to learn the out-of-the-pop-up-box hack that grew my impact & audience… and saw me win an incredible competition? Then come on in!

What I’m unpacking today is a stroke-of-genius Convertbox idea & strategy that won me BEST SALES PAGE in Dama Jue’s Show & Tell competition.

Creative Convertbox Ideas and strategies to boost your sales & bottom line

Featured, Marketing

Tiff and Tan from GrowGetters are two Aussie gals who have called Munich, Germany, home for the past few years. That’s where they’ve settled with their young families and are pursuing thriving careers in the digital space while growing their profile as business coaches for women with BIG dreams.

GrowGetters is the global online platform that supports women with the must-have future skills to grow their career, side hustle or business.

The ladies had a huge online following, but were struggling to convert leads into paying customers. That’s when they called me in as their objective observer.

Why I thrive as the copywriter for coaches like Tiff & Tan from GrowGetters

Success Stories

Dr Courtney Thompson is an Australian nutritionist on a mission to demystify food literacy and drive lasting change. She holds an Honours degree in Biomedical Sciences and recently completed a PhD in public health nutrition, focusing on the development, validation and assessment of food literacy.
She certainly doesn’t do things by halves!

Courtney had already lined up a web developer to support her with the design of her website, and she needed a small business copywriter like me to fill the design with strategic words.

How I became Dr Courtney Thompson’s small business copywriter

Featured, Success Stories

Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.

Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and quite possibly left money on the table by not joining at all.

The Health and Wellness Copywriter for Coach Charlyn Ooi

Success Stories

Jacqui made ok sales, but she wanted to upgrade her DIY copy at the time. She wanted to feel GREAT about sending potential students to her sales page, which wasn’t the case when she reached out for assistance from a sales page copywriter like me.

We had been in each others’ online circles for some time, but the quick-win structure of my Yours for Day service got her across the line.

What a sales page copywriter like me can add to your coaching business

Featured, Success Stories

Yani and I first connected via The Huddle, a business event for female founders in Orange. Yani checked out my website, and really resonated with what she saw. At the time, she had been looking for a copywriter for artists like her previously but never found someone she vibed with.

We quickly decided to get together for a Yours for a Day session, and started with a strategic DIY survey Yani sent out to her past clients via my Audience Success Formula (a free BONUS with every Yours for a Day session).

The copywriter for artists like Yani Lenehan who are ready to dream BIG

Copywriting, Featured, Success Stories

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey
questions
FREEBIE

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖