Chloe Watts of Blueberry Co hired me as the copywriter for ecommerce

Chloe Watts is the Founder of revolutionary memory book business Blueberry Co.

When she first contacted me, Chloe wanted someone who took the time to get to know her, her business and the products that had scored her wholesale deals and countless business awards.

What she had in mind was a cohesive lineup of product descriptions that were somewhat tongue-in-cheek, would lead with the benefits and ultimately paint an emotional picture of what’s possible.

Me? The copywriter for ecommerce who treated Blueberry Co to converting product copy

Success Stories

Kaycee Singh of Thrive Society hired me as the personality-driven copywriter to give her the words to shine

Kaycee Singh is the incredibly smart virtual CFO and bookkeeper to some of Australia’s smartest business personalities and the Founder of Thrive Society. She’s also in the process of launching a mentorship programme for newish business owners looking to improve their financial smarts.

Kaycee and I worked together during her rebrand in 2021. For anyone who’s gone through the process of starting from scratch: It’s a big deal!

The outcome of our partnership is nothing but spectacular: Her new website is fun. It’s bold. And it’s so Kaycee!

Me? The personality-driven copywriter for virtual CFO Thrive Society

Success Stories

Mira Ciccone from The Life of a Virtual Assistant hired me as the conversational copywriter for her website

Mira from The Life of a Virtual Assistant is one of those clever business owners who can achieve anything if she puts her mind to it.

Mira knew her audience insight out, was clear on her brand voice and wanted to organically attract her ideal clients for all the right reasons.

We decided that a Yours for a Day session was the way to go because Mira wanted results quickly and had a limited budget to work with.

The result is nothing but spectacular and totally in line with this pink soul’s bubbly persona.

Me? The conversational copywriter for The Life of a Virtual Assistant

Success Stories

Su-Ann Len from Tiny Crowd chose me as the website copywriter for creatives to give her the words to shine

Sometimes you work with clients you simply gel with.

And Su-Ann from Tiny Crowd is one of those glorious humans and creative powerhouses.

I had the absolute honour of working with this lady in 2021 to give her fresh words for a new website. The result hit the sweet spot but is yet to launch because the Big C and Su-Ann’s client pipeline got in the way…

…but she did find the time to share a heart-felt review with me. #whosemotional

Me? The website copywriter for creatives like Su-Ann Len from Tiny Crowd

Success Stories

Kaysi from Double Shot Studio talks about automation for small business

As a small business owner with just over 5 years in business, the question of why automation is important for my business interests me on a personal level.

I only recently started embracing automation within my business to free up time and to deliver a top-notch customer experience.

Kaysi from Double Shot Studio caught up with me to explore this topic of time, the customer journey and everything that comes with it.

Why Automation is good for your small business

Customer Journey 101, Expert Interviews, Featured

This week we are hopping over to the other side of the fence to chat all things Marketing with Eleanor Cullen from award-winning kids ecommerce brand We Might Be Tiny. Eleanor is kicking more than one goal in her business and personal life. She has recently quit her corporate gig to focus full-time on her real passion, the business that she built from scratch and turned into a smashing success in over 35 countries..

How We Might Be Tiny became a global ecommerce success story

Featured, Success Stories

Melissa Packham needed a launch copywriter to set her online business up for success. Here’s what happened…

Me? The launch copywriter for Melissa Packham from A Brand is Not a Logo

Success Stories

Justine Missen from Dream Cave Photography was ready to attract her ideal wedding client and send everyone else to the competition. Here’s what we did…

Me? The Wedding Industry Copywriter for a website as ‘dream boat’ as this killer photographer duo

Success Stories

Ever thought there’s no way a website copywriter could whip up copy for your online home in 7 hours? Think again because Mama Matters Founder, Fiona Weaver, and I did it.

Me? The Website Copywriter for Mama Matters Founder, Fiona Weaver

Success Stories

Handing over your brand copy to someone else can be a BIG mental hurdle.


Because the words, messaging and brand touchpoints your audience is exposed to can make or break your brand.

So getting it right is INCREDIBLY important.

Here’s my perspective on this question and a practical step-by-step guide that will take the guesswork out of finding the best copywriter for your business.

Copywriters for Hire: How to find the perfect copywriter for you

Copywriting, Featured

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