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If you’ve ever found yourself posting on Instagram, hearing crickets, questioning your entire social media strategy and then disappearing for the next few weeks, this episode is for you. We’re exploring something I’ve personally struggled with for years: how do you create content that genuinely connects with people without social media becoming another exhausting obligation?

Today I’m joined by Kinsey Soderberg, co-founder of Her AI Club, to answer a question by fractional CMO Madelyn Victoria in episode 27. Kinsey and I explore what to automate, what to protect, and how AI can make your customer experience feel more personalised than ever.

I’ve done the hard work for you and compiled the 10 best Squarespace website template shops in one location. Some even with coupon code!

If you have a growing list of offers in your business and a nagging feeling that half of them simply aren’t pulling their weight anymore, this episode is going to hit close to home.

In this honest, behind-the-scenes episode, I’m walking you through the reflection process I’ve just been through in my own business, what’s changing and why, and the bigger shift I’m seeing across the online business space in 2026 that I think more of us need to talk about.

In this episode, I’m joined by SEO strategist Laura Jawad to explore why it’s time to think beyond rankings and start looking at your entire online footprint.

We’re talking about the connection between SEO, discoverability, reputation and customer experience, plus what actually helps Google and AI search tools understand what you should be known for.

If you’ve ever worried that AI search means everything you’ve learned about SEO is suddenly obsolete, this conversation will put you at ease.

Just because you can automate something in your business does that mean you should?

As your business grows, automation can feel like the obvious answer to buying back  much-needed time and capacity.

But there are two extremes I see all the time: Those who automate everything because they’ve been told that’s what scaling looks like. And those who automate absolutely nothing because the tech feels so overwhelming that running everything manually somehow seems easier.

Real momentum has almost nothing to do with how much content sits in your membership portal, and how much you add each month. Engagement metrics can look fantastic on the surface, while your members stay completly stuck. And, in some cases, a higher price with more skin in the game grows your membership retention more than a low-ticket pricetag ever will.

What if you could automate almost your entire customer onboarding experience… without making it feel automated?

In this episode, I’m taking you behind the scenes of a recent Done For You client project where I mapped out a 12-month onboarding experience for an evergreen group program.

In this episode, I’m joined by offer strategist Ceels Lockley to explore a topic I don’t think gets enough attention in the online business world: the experience your offers create.

If you’ve ever wondered whether your offers are working together or simply sitting next to each other, you’ll love this conversation.

Most online business owners believe they’re creating a great customer experience. But are they measuring it?

In this episode, I’m giving you an exclusive sneak peek inside the brand-new State of the Customer Report 2026 sharing three of the biggest gaps emerging across the online business industry.