EPISODE 39 OF WHAT WOULD THEY DO? THE CUSTOMER EXPERIENCE PODCAST FOR SMALL BUSINESS OWNERS
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In today’s episode, we’re breaking with tradition.
This week, I’m pulling back the curtain on a delightfully strategic event I’m hosting inside Retention Lab this December: The CX Escape Room Challenge from 2-4 December 2025.
🔑 Join the CX Escape Room and get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯
Are you crawling toward the end of 2025 on fumes, desperately trying to finish Black Friday strong before vanishing until January? Here’s your permission to pause for a moment.
Because now is exactly when ‘Future You’ will wish you’d laid just a few customer retention foundations. The kind that quietly keep your business growing while you rest, reset, and gear up for a successful 2026.
If you’re craving a creative, strategic way to re-energize your customer experience, and start 2026 already ahead of the game, this episode is for you.
What we cover:
Why December is the sleeper month for smart business moves
What a “retention brick” is and how to choose the right one
3 quick-win strategies to get your audience to grow your list for you, convert more browsers on your sales page, and surprise and delight your current customers to round out the year
What to expect inside the 3-day CX Escape Room Challenge
Why 60 days inside Retention Lab could be your most profitable New Year plan yet
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Your next steps:
Join the LIVE 3-day CX Escape Room Challenge from 2-4 December 2025 here.
Find out how you can get my strategic customer experience brain on your brand here.
Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!
Join the Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!
Check out my favourite CX tools and resources here.
Episode Transcript:
Nadine Nethery (00:00)
Hello and welcome back to the podcast. Today’s episode is breaking with tradition. We are going to step away from regular programming and today I’m coming to listeners who feel low on energy at this time of year, which I suspect is a lot of us, right? We’ve just wrapped up the majority of 2025.
We’re feeling burned out, pushing various offers up a hill. And you basically can’t wait to wrap up your Black Friday promotions, but you’re currently in the process of, you know, tweaking, finalizing, et cetera, if you’re listening live, and you are so tempted to just lay low until 2026, as soon as you’re on the other end of Black Friday. But here’s the thing, December is one
of the best times and the smartest times to stack your retention bricks and quietly set yourself up for a stronger, more profitable year ahead. So in this episode, I’m going to walk you through three essential areas I would optimize at this time of year and how you can take action as part of something brand new
and wildly fun.
So here’s what I would recommend. I would use December to reset strategically and I would absolutely start by focusing on your retention bricks. And if you are now going Nadine, what the heck are retention bricks? Well, retention bricks are a concept that I share inside my membership Retention Lab. And every month my members commit to one brick, which is the equivalent of one strategy.
they’re going to implement test or tweak in their business, which means they’re taking gradual action, they’re progressing, they’re making progress towards their own powerful stackable retention system. And these strategies and bricks stack over time and become your flexible automated long-term customer experience ecosystem. I would recommend three tiny yet powerful bricks to
begin with. They can move the needle instantly and they are super quick to implement. So first up I would start to look at how you can leverage your current audience to grow your list for you so you don’t have to speak on even more stages and run ads all the time. Then I would look at how you can tweak your sales page so you actually show people rather than tell people how good your offer is. So they say yep I need this right now.
And number three, I would look at how you can reward your existing buyers with a surprise reward to round off the year 2025, the year that was. So these ideas here aren’t pulled out of thin air. They’re actually formulas taken straight from Retention Lab, my membership, and I’m going to help you execute them step by step as part of the upcoming CX Escape Room Challenge, which is happening inside the Lab from the 2nd to the 4th of
up. And across three action packed days, you can turn these individual retention bricks strategies into stackable executions that are going to work for you in the long run. What you’re looking at during the CX Escape room challenge is a life kickoff call on the 2nd of December to set you up for success. You’re getting three challenge rooms, one per day, starting with the magnet room,
followed by the persuasion room and the loyalty room. And for each room, you unlock, you earn extra rewards and incentives for taking action, such as my personalized feedback and eyes on your brand touch points and ⁓ 1:1 access to me. You can also get my answers to your burning questions as you take action and unlock those rooms inside the escape room community during the event.
Plus you get 60 days inside Retention Lab, two whole months, so you can keep up the momentum with my guidance and support well into the new year and implement even more of the stackable bricks / strategies waiting for you inside the Lab.
You can secure your spot and two strategic months inside the lab via the link in the show notes as of now and take bite-sized strategic action with me for a super successful and customer focused 2026. So what do you think?
I would love to have you join me and the other members for the first ever escape room experience happening in the Lab in December.
So next week, we are back to regular programming on the podcast with guest expert Laura Kendrick. Laura and I are going to dive deep into the tips and tricks to help you diagnose a launch that’s simply not converting as it should be, even though you are talking to the right audience. So make sure you tune in for that. Also, if you have a burning customer experience question, you would love me to answer on the podcast hit up the show notes.
submit your question and also share this episode with anyone who you might want to take the CX Escape Room challenge with you in December. Everything is more fun with a buddy. Thanks so much for tuning in this week and I will see you next week.
