Tiff and Tan from GrowGetters are two Aussie gals who have called Munich, Germany, home for the past few years. That’s where they’ve settled with their young families and are pursuing thriving careers in the digital space while growing their profile as business coaches for women with BIG dreams.
Both ladies are incredibly smart when it comes to showing up online, but they wanted support from a strategic copywriter for coaches to package their online community in a way that spoke to the huge value it provided.
At the time, GrowGetters had been gaining steady momentum via their GrowGetters podcast, but it was time to step things up and relaunch a shiny new website (with strategic copy to go with it).
GrowGetters is the global online platform that supports women with the must-have future skills to grow their career, side hustle or business.
The ladies had a huge online following, but were struggling to convert leads into paying customers. That’s when they called me in as their objective observer.
They wanted me to take a step back before writing the words for their shiny new website and membership sales page.
They had organised new branding and a Showit website template (Get $100 off with code VIPCANDO, affiliate link) via my favourite web designer, Emma Troy, and they were ready to invest in strategic copy to complete their brand upgrade.
I first met Tiff and Tan as a guest on their GrowGetters podcast. I had previously attended a workshop they hosted for the One Roof community, and I really resonated with their take on future-proofing my career and business.
After we wrapped up the podcast episode, Tiff and Tan reached out to explore how we could work together on strategic copy for their rebrand. They loved my audience-first approach to copywriting and wanted some of my strategic treatment for their copy and brand.
So we locked in a Yours for a Day session, and kicked things off with an in-depth strategy call to map out our vision and the plan of attack.
Shortly after, Tiff and Tan had shiny copy for their website and membership sales page ready to plug into their Emma Troy Showit website template (Get $100 off with code VIPCANDO, affiliate link).
The copy assets I assisted Tiff and Tan with:
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The audience-driven copywriter and brand strategist for female founders who replaces copy dead ends with a strategic take on copywriting. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 7-odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today.
Always was, always will be Aboriginal Land.