EPISODE 65 OF WHAT WOULD THEY DO? THE CUSTOMER EXPERIENCE PODCAST FOR SMALL BUSINESS OWNERS
NOTE: Some of the tools and resources mentioned in these shownotes could be affiliate links. That means when you click the link to create an account, start a free trial or make a purchase, it won’t cost you any more but I may receive a commission for introducing you. One thing I want to stress is that I would never recommend anything or anyone I haven’t successfully worked with myself or trust unconditionally.
What happens when your audience needs your content, but still doesn’t engage with it?
In this special hot seat episode, I am joined by Retention Lab member Scotti Weintraub, founder of Reframe Parenting, to workshop a real business challenge:
“How do you keep overwhelmed, time-poor members engaged in a low-cost membership?”
Together, we unpack how to design a membership experience that feels like a support system, not another obligation, and how to create engagement without adding more pressure.
What we cover:
Why great content doesn’t guarantee engagement
The importance of removing guilt and pressure from your experience
How to design a membership people actually use
The power of asynchronous support (and why live calls aren’t enough)
How to create quick wins that build momentum
Why engagement (not content) is what drives retention
Soundbites:
Nadine Nethery: “I’m a huge fan of sprints where you have a reason for people to take action. Theme it, and pick three quick wins that they can walk away with, with minimal effort. That’s going to re-engage them, and likely get them to log in more often over the coming months.”
Nadine Nethery: “People who take action who are in the community are the ones who are sticking around longest because they’re getting the results. So if you can somehow show people that taking action is leading to all these amazing things, that’s what’s going to have them stick around.”
More about my guest, Scotti Weintraub:
Scotti Weintraub, MA, founder of Reframe Parenting, is a parent coach, school navigator, problem-solver, and podcast host. She knows exactly how hard it is to support a child who’s struggling at school. Parenting her own 2 teens has taught her about unexpected things like anxiety, ADHD, learning disabilities, and the exhausting process of advocating with schools. She helps other parents through the noise, understand what their child’s needs really are, and finally feel confident walking into school conversations that used to feel impossible.
Website: https://www.reframeparenting.com/
Golden Girl Quiz: https://www.reframeparenting.com/quiz-golden-girls
Instagram: https://www.instagram.com/reframeparenting/
Threads: https://www.threads.com/@reframeparenting
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Episode Transcript:
Nadine Nethery (00:01)
Hello, hello and welcome back to the podcast. I am super excited for today’s episode because it is totally different to anything I’ve done before. I am going to introduce you to one of my retention lab members, Scotti who has been in the membership for quite some time and she is the lucky execution winner.
from last month, which means she won a hot seat session with me on the podcast to brainstorm some questions she’s got around her offers and how she can make it more appealing and engaging for her members. So I am going to introduce you to Scotti without further ado, and I’ll let her give you a little bit of an overview. You know who she is, what she does and yeah.
give you a bit of context around her business. So over to you, Scotti.
Scotti Weintraub (00:53)
thanks so much for having me, Nadine. It is such a pleasure because I learned so much from you that it’s an extra fun thing to be able to do this for your podcast. So thanks for having me. I am a parent coach. I call myself a school navigator and I also have my own podcast called Unlocking School Success. And I focus specifically on helping parents whose kids are struggling in school find roadmaps to school success.
because I have been there, I was the parent of a child who had a very hard time in school and I didn’t know what to do. So I have turned that into my own business, helping other parents because I believe that all kids deserve to succeed.
Nadine Nethery (01:32)
so true. As a mum of three, three school aged kids, I can totally relate. And the funny thing is kids all learn so differently, right? Same genetic background, same genetic makeup, different mix and throw the personalities into it. And it feels like, yeah, starting from scratch every time. Like my daughter, she’s 14. She is that high achiever. She just gets things done.
Scotti Weintraub (01:41)
Yes, yes.
Nadine Nethery (01:54)
She works things out herself. know, the teachers love her because she’s just, the good girl in inverted commas. And then my middle one, he’s got inattentive ADHD. he knows what he needs to do, but actually taking action is a whole different story. And then number three, he’s in year two. And I haven’t quite worked him out yet. Some days he’s good.
Some days I’m like, what are you doing? So I’m so glad your offer exists and your expertise is out there to help people because it’s just such an overwhelming journey, schooling and the pressure that comes from, teachers reaching out to you because your kid is not doing the right thing. Like it’s just a whole other layer of pressure that yeah, adds to the complexity of schooling and getting your kids set up for life.
Scotti Weintraub (02:28)
Mm-hmm.
Yeah, and you
point, it made such a great point that everything really are all different. And so are we. And that was the big learning for me as a parent, because I was like your oldest. I was a pretty good student and I didn’t really have a hard time. And so for me, it was very eye-opening to have kids who learned and thrived very differently than myself. So I think a lot of people listening might resonate with that.
Nadine Nethery (02:55)
Mmm.
Yeah, I feel thankfully nowadays there is more awareness around different learning styles and more complexity, ADHD, all those things floating around and influencing the school experience as well. So I think they’re hopefully on the right track, but there’s still not enough resources and extra support for those kids and also the parents. But why don’t you give listeners a little overview of
Scotti Weintraub (03:04)
Yes.
Mm-hmm.
Nadine Nethery (03:25)
the offer that we are going to look at today. And then also the two questions that you have brought into today’s episode.
Scotti Weintraub (03:32)
Yes.
Well, so I have launched in the last few months, a fairly new low cost membership style. I call it a library. It’s the school success library. The idea being that not all parents can afford one-on-one coaching, which is what I also do, and that there is a huge need for these kinds of resources and tools, things like checklists of how to talk to teachers, questions that you can ask.
information about specific learning styles, all of that kind of information to be in one place. So that’s the goal of my really new membership. And I want to chat with you about how when you’re starting something new, how can we build in those pieces from the very beginning and not have to rework the system later that help parents want to stay engaged, especially when they’re really
busy, as you know, as a busy mom, when this is not about your work life, it’s about your home life, it gets harder to take that time to pay attention and really get the most out of the information that’s in in my library.
Nadine Nethery (04:28)
Mm-hmm.
Yeah, absolutely. So you’re probably dealing here with a super overwhelmed audience who has come to you for help because it has come to that point where they really desperately need some expert advice because they’re stuck, right? The teachers probably come at them with emails, with requests. They don’t know what to do. They’ve tried all the things. I feel in your situation, they’re joining
Scotti Weintraub (04:47)
Yes.
Nadine Nethery (05:08)
hoping to make some impact on their everyday life and their kids’ results in school, that everything needs to start with removing that guilt or any sort of pressure that, this is something that you need to be in all the time, you need to consume all the content, you need to show up to all the live calls, really taking the pressure off and positioning it as something that is basically that safety net, right? Like if something happens at school, if you,
Scotti Weintraub (05:17)
and
Nadine Nethery (05:34)
experience this situation, you can come here, browse the library and there is that solution for you. So really in your messaging, making sure that you’re positioning it as something that is a safety net rather than an extra burden. So is that something you’re currently having in your messaging on the page already?
Scotti Weintraub (05:52)
Yes,
it is a little but I think there’s always more that I could lean into that because I do think that I want it to be the place where when you have a need and I think that’s the language that I’m using that is there for you when you need it. That it’s not something that you have to engage with all the time. I think sometimes membership can feel like a commitment. And while I do have some expert
Nadine Nethery (05:56)
Mmm, yep.
Mmm.
Mmm.
Scotti Weintraub (06:20)
guests that do trainings inside, but there’s always replays. Another way I’ve tried to help bring down that pressure is to make sure that anything that we do live also has a replay, not just as a video, but also as a private podcast.
Nadine Nethery (06:35)
Mm, I think that’s great. I personally don’t have the time or hardly ever have the time to sit down and watch a session of some sort. So private podcast, I think is awesome because they can listen in the school pickup line while doing, know, chores at home. So I think that format is really powerful. I wonder whether you can even, instead of just uploading the guest expert sessions, I know you have live Q &A calls.
Scotti Weintraub (06:41)
Right?
Mm-hmm.
Nadine Nethery (07:00)
every month that you’re holding, I wonder whether you can even turn that into some sort of asynchronous library again, like an audio library style where instead of hosting it life necessarily, people can submit questions when it suits them again, when it’s topical front of mind, you know, I’ve come home, like the home is a mess this has happened. need your help. and then you could turn that into a podcast episode.
upload it onto the podcast and turn that into again, a searchable library. you know, chances are if the membership is successful, if it sticks around and people are submitting questions, eventually people are going to be able to access a library of questions that are probably very similar to something they might be going through now.
Scotti Weintraub (07:26)
Mm-hmm.
Nadine Nethery (07:46)
And that just means instead of just having a live call where again, potentially people can’t make it because they’re busy, they’re working. This is something you can then repurpose and repackage.
Scotti Weintraub (07:52)
Right.
I love this because I have had this challenge so far with
folks not coming to the live calls, the Q &A calls, because time zones, busy schedules, work, all the things. I have been asking folks if they wanted to submit a question, but then I would address it in a video. But I like this idea of taking the pressure off of having it live at all. But I wonder, I had seen that as potentially a
Nadine Nethery (08:02)
Yes.
Yep.
Mm. Mm.
Scotti Weintraub (08:23)
to be able to have access to me, sort of like a mini coaching session through that Q &A, but that takes a little bit of that away.
Nadine Nethery (08:27)
Yep.
Hmm. If you, mean, you can still do the, the live session. I wonder whether again, that probably just adds more to your workload. if it’s video and you then need to edit things or chop things up, but hypothetically, know the live component is great and people obviously love being able to pick your brain live. So I wonder whether you could keep that, but then anyone who
Scotti Weintraub (08:39)
Right.
Nadine Nethery (08:54)
can’t make things live or can’t make the call life is able to submit their question to be answered in audio. Yeah. And you know, while Voxer for example, would be great as well to go back and forth. But again, obviously that takes away then from your one-on-one coaching where that is a component. So you do want to keep the membership very separate to your one-on-one coaching offer and then not eat into.
Scotti Weintraub (09:00)
So having it as two separate.
Mm-hmm.
Nadine Nethery (09:19)
that level of support they’re getting when they work with you one-on-one. yeah, potentially have a look at coming up with a way that is more asynchronous because again, time’s on, so I probably wouldn’t be someone who’s able to come live. Whether there is some asynchronous way that allows you the freedom to also schedule your day, but also allows those people who just can’t make things live to submit a question and then repurpose it.
in a low lift way onto the podcast, for example, or video, you could even have a video library like off like a searchable library of individual questions. And it just, it just depends on how far you want to take it. But the purpose is I’m sure the longer you run this membership, you’ll see that the same questions keep popping up or very similar questions. So if you can somehow work with that.
Scotti Weintraub (09:54)
Mmm.
Nadine Nethery (10:07)
and repurpose those so they are there and available in a semi bespoke way in the portal when people need it. That might be something to consider.
Scotti Weintraub (10:13)
right.
Yeah, I’m going to have to think on that and how logistically the membership website that I chose, I chose because it is searchable because I think that’s a really important piece. If I want it to be that experience where it is there for you when you need it, you need to be able to find the information and I know that stuff can get lost. So.
Nadine Nethery (10:19)
Hmm.
Hmm. Yep.
Mmm. Mmm. ⁓
Yeah.
Scotti Weintraub (10:39)
Searchable is really great. love this idea of frequently asked questions and doing a series of even short videos and having potentially a whole section just about those. That might be, I like that idea.
Nadine Nethery (10:44)
Mmm.
⁓ Yep.
Yeah, I mean, that’s
a great way. And I mean, you’re the expert, you would quickly pick up the things that come up all the time. So rather than repurposing every question and just leaving those very unique situations that are just totally unique to that particular family, you could just go, oh yeah, this is a question I get all the time, add that to the FAQ library. And then again,
Scotti Weintraub (11:00)
Okay.
Nadine Nethery (11:20)
with people being able to search. It just means if something pops up that day, the next live Q and A call is only three weeks down the track. They can go into the membership, find what they’re looking for, and hopefully someone has previously asked that question.
Scotti Weintraub (11:34)
Right, and then that gives them more real-time support than waiting.
Nadine Nethery (11:34)
Hmm.
Exactly. Yeah,
and they can still submit their question. Obviously, they can still discuss it with you down the track. But I think the real selling point here would be that while there’s a monthly live call where you can ask questions, if you have something that comes up today and you need help immediately, chances are I’ve covered it before in the FAQ section and you can just revisit what I would advise.
based on that FAQ. So I think that would be a great selling point. And again, you’re not taking away from that asynchronous Voxer support in your one-on-one programs. So if people want that and they really like your life support, obviously they need to upgrade. So that’s something I could see, definitely lifting the value and the immediate impact of your membership. And again, it being worth for people to stick around because you never know.
Scotti Weintraub (12:05)
No, I like that. I’m. Yeah.
Mm-hmm.
Nadine Nethery (12:29)
when you might need to tap into your expertise. Another idea that came up along the way is also, I know you said your membership portal is searchable. potentially curating bespoke pathways based on age. mean, again, every child is different, but I wonder whether there’s common issues or concerns that come up in certain
Scotti Weintraub (12:46)
Mmm.
Nadine Nethery (12:55)
years at school, so K-2.3, for example, or even breaking it down into high school and primary school. If you have specific resources, you could bundle those into sort of like a mini toolkit to help you through this stage of the school journey. It could also be bundled around specific to ADHD, specific to reading difficulties.
So you could try and bundle your resources into topics, which again, makes it easier for people to get hyper-focused on one specific thing they are struggling with right now and feel like they’re making bigger progress.
Scotti Weintraub (13:30)
Yeah, when I started it, I have them grouped in topics. you know, what I’m feeling is that over time, those topics may shift, that I may, finding more things fitting into one topic, for instance, than another. And so I might rework them a little bit, just in terms of titles or that grouping. Because you know, what I
Nadine Nethery (13:35)
Hmm?
Yeah.
Mmm.
Mm. Yeah.
Scotti Weintraub (13:56)
thought was going to happen might not be exactly what ends up happening.
Nadine Nethery (14:00)
Yeah,
no, it happens often, isn’t it? Things evolve and people are interested in specific things as well that you didn’t know about before. I mean, that can totally be fluid. So in Retention Lab, you might have seen, so I actually have Convertboxes pop up as well in my portal. which platform are you using to host your course content?
Scotti Weintraub (14:20)
I’m using Membervault because not very many of them are searchable. That was what I found in doing my research because I wanted to be able, people be able to have, yeah, I know.
Nadine Nethery (14:21)
member vault. if I’m, yeah, which is the issue I have on ThriveCart. It’s, yeah.
So I get around that by having an Airtable base where I host, like, you know, sort of organize all my formulas, which is the equivalent to all your resources. And then I give them specific tags. So based on
much time it takes to watch, how much time it takes to action, specific topics, specific outcomes, specific software that you might need. So that might be something as well. I don’t know whether member vault allows you to group them by topic, but then also potentially like assign tags for extra sorting based on, like how much time they have.
today, for example. So if they log into the member portal, they want to make progress, they only have five minutes, what is something they can do today? So that could be a good starting point. So just taking note of how long it takes to watch the videos or, you know, they have a problem with reading. Again, if you’re touching on reading in your resource, you could tag that. And then it just means it makes it super easy for people to have quick progress and quick wins ⁓ rather than feeling overwhelmed.
Scotti Weintraub (15:14)
Mmm.
Right? Yeah, member fault, it is
searchable throughout all of the topic areas. So it is, it will, that part is really easy. I don’t need tags for that, but I love the idea of the length because I think as we were talking in the beginning about, my audience is very time sensitive and I feel like if they’re coming in, they want to be able to find what they need.
Nadine Nethery (15:39)
Hmm.
Yeah.
Mmm.
Yup.
Scotti Weintraub (16:01)
And to be able to say, you know, I only have a little bit of time today. I want to do, you know, find something fast, to be able to tag or rate or somehow, you know, how long this tool takes to either watch or use might be really useful.
Nadine Nethery (16:06)
Mm.
Yeah.
Hmm. It definitely again, takes that pressure off as well. Like you don’t need hours to make progress. Like I have resources that take you five minutes to watch and you’re going to walk away with specific wins. And the good thing is if you have this tagging system, sorting system, you can even touch on it organically in that onboarding sequence. So just remind people periodically, you know, like if you haven’t logged in in a while, again, remove that guilt. It’s totally okay. It’s here.
when you need it. But if you have five spare minutes today, 10 spare minutes, and you do want to make progress or see how you can support your child today, log in, I’ve pre-sorted them for you. You can link to that specific pre-sorted view. So you could give people options, for example, you know, three buttons, have 10 minutes today, 20 minutes, 30 minutes, and then it takes them to the specific resources. And again, it’s normalizing.
we’re all busy. It’s normalizing that you don’t have to do it all, but I’m making it easy for you to make progress if you’re ready.
Scotti Weintraub (17:18)
Yeah, I definitely think that minimizing guilt or potentially shame is really powerful for parents just on all things. Right.
Nadine Nethery (17:23)
Yeah.
there’s enough guild out there in life,
right? even in the onboarding sequence in general, just like don’t push them to log in and pressure them to log in. Just show up as that supportive person in the background. I have your back. I keep adding things to it. If you have even inviting feedback, if you have anything specifically that
need help with right now. I’m always open to suggestions to shape the content in a way that supports you best. I feel like opening that conversation and removing guilt and just presenting yourself as that safety net is the goal here. And then I know we were talking about ways, clever ways to engaging your members before the episode. So I’m a huge fan of having
Scotti Weintraub (17:54)
Mm-hmm.
Nadine Nethery (18:07)
sort of mini sprints where you have a reason for people to take action. So if they’ve just been too busy, the membership has been sitting dormant for too long, it gives them an excuse to dive in. theme it around something, you pick three quick wins that they can walk away with, with minimal effort.
that’s going to re-engage them, motivate them and likely get them to log in more often over the coming months. So yeah.
Scotti Weintraub (18:34)
Yeah, we were talking about this before we hit record
because I had just watched something inside the retention lab about the challenge that you did, the escape room challenge a few months ago. And listening to that actually inspired me to think about this idea. Cause I think timing wise, you know, I’m in the U S where our school year is coming to a close in, I will say early summer for us, but that’s not summer for you. ⁓
Nadine Nethery (18:44)
Nice.
Yeah, in winter.
Scotti Weintraub (19:02)
Yes, May into
June is when our school year ends. So timing wise, think something like that, like next month in April might be really, really useful to just motivate people. Because one thing I’ve also found about my audience is that when they discover these things about their kids, like that their kids are neurodivergent or have ADHD or something, a fair amount of parents also discover this about themselves in the process.
Nadine Nethery (19:22)
Yeah.
Mmm.
Scotti Weintraub (19:28)
And so that sometimes lends itself to having just another hurdle to accessing this information is like, know it’s there. I know I should do it, but as you mentioned, task initiation maybe is a challenge or just making time for it. So I love this idea of picking a few of the resources and doing a few day kind of, I like the word you use sprint because it’s a little less.
I don’t know, challenge does seem kind of burdensome. And it feels like one more thing to do, but a sprint maybe, you know, feels a little more doable.
Nadine Nethery (19:54)
Challenge. Yeah.
Yep.
That’s right. And you can be totally playful with the name as well. come up with something that’s on brand. can link it to, you know, school terminology, make it fun. and the good thing is that you don’t have to create new content necessarily. You can totally, um, use something you’ve already created and you can also use it as a way to get new members in.
and sell people into the membership with a bang. So that’s what happened in Retention Lab. A lot of people joined as part of that promotion in November. They kicked off their membership experience with this challenge. They had three super cool quick wins right at the beginning and majority of them are still around today because they had that amazing experience to begin with and saw what’s possible.
So I think that’s a super smart way, particularly before the school year ends to motivate people, get people in. And then you can really even use the holidays to remind people that, you know, it’s there for you. Again, there’s no guilt if you don’t, if you don’t engage, now is the perfect time to even just build your toolkit so you’re prepared when the school year kicks off. So yeah, I think the challenge.
Scotti Weintraub (21:08)
Right.
Nadine Nethery (21:11)
or sprint is going to be a great way to motivate your people.
Scotti Weintraub (21:14)
Well, it also just has me thinking about what are some very time specific tools that I could use for that sprint that are sort of geared towards this time of the school year that we’re in right now.
Nadine Nethery (21:21)
Hmm?
Yeah,
yeah, that’s a great idea. Make it topical. You could even run it, make it a regular thing, even like twice a year throughout the year based on what’s happening in the school year. I you would know what things pop up every school year repeatedly. So potentially, yeah, theme them to wrap up the school year on a high beginning of the school year, sort of end of first term when especially people with new
Scotti Weintraub (21:36)
You
Right?
Nadine Nethery (21:53)
you know, younger kids who have just started where those issues are starting to show you could run another one there. If you’re going something’s not working like the teachers start telling us, he or she is playing up. So capture that confusion for new parents as well. So there’s so many opportunities to support people, but then also motivate them and support them with quick wins.
Scotti Weintraub (22:13)
Yeah, and I like this tying it because I now have this new membership library. I have done challenges in the past with mixed results, but tying it into showing them what is in the library, I feel like would be a really good motivator to stick around, as you said, ⁓ with Retention Lab that people saw what was good about it and that just motivated them to stay around.
Nadine Nethery (22:21)
Hmm?
Yep.
Hmm. Yep.
Yeah, absolutely. And you could even evergreen it. I know it’s such a marketing term, but you could totally, which I’ve done in the lab as well, turn this into an instant mini challenge people can take when they sign up as well. So now when people join Retention Lab, I am actually highlighting that if you want to hit the ground running, if you want to see what’s possible with those monthly bite-sized actions, take the challenge, it’s self-paced.
Scotti Weintraub (22:52)
Ooh!
Nadine Nethery (23:05)
They still get a bonus formula that’s only available if they unlock room one of this challenge. And then that just means you’re not putting all this effort in to create things. You can totally evergreen it, make it part of your onboarding sequence and just package it separately as a little challenge in your membership. So if someone feels motivated around this topic, they can take these three actions, have quick wins, and it again, makes them feel like they’re making progress, they’re doing something, it makes them feel good.
Scotti Weintraub (23:31)
Mm-hmm.
So do you do that in addition to the sort of more live challenge that you did? Do you do that in addition?
Nadine Nethery (23:39)
Yeah, so I’m going.
Yep, so that one, the original one from December lives in the membership portal now, and I think it’s an email too. After they join, I just highlight that, you know, this was this cool live experience in December. That was some of the feedback I received. People loved it. It took them, you know, less than an hour, in some cases to execute all three, because some people caught up after the live event and said they were so surprised how little time it took.
and yeah, I just have turned it into like its own little mini lesson. and I just have it there for people plus my little support bot in the membership, also has a little question prompt, tell me about the on-demand escape room challenge. So I’m just again, trying to get people to join, complete this challenge and have that same aha moment, just self-paced and all the automations that I set up in Airtable.
during the life challenge, I’ve just kept them going. I’ve removed the life challenge incentives, obviously, other than that bonus formula, but it still sends people this cool confirmation, know, yay, you just did this amazing thing, keep going, room two is waiting for you. So it sort of creates that, like a semi-life experience where they feel awesome for taking action. So that could be something, you know, with every challenge, just…
Scotti Weintraub (24:54)
I like that. That’s a great idea.
Nadine Nethery (24:57)
create these mini pathways. So you’re running it live, you’re getting in your members along the way, you’re exciting your existing members with the live challenge, but anyone who joins after down the track can still have that same mini momentum based on what time of year they’re joining, what they’re interested in. So based on the themes of that particular challenge.
Scotti Weintraub (25:16)
Mm hmm.
Yeah, I really, I really like that. Because I don’t want to do to close the doors to use another marketing term. I don’t really want to have only seasonal openings of library because I feel like for a parent who needs it, they need to be able to access it. And that timing might not line up with with an opening or a closing. So I just really
Nadine Nethery (25:24)
Mmm. ⁓
Yeah, absolutely. Yeah.
Scotti Weintraub (25:43)
want to keep it open, but I love this idea of having some activity they could still do even if it’s not at a time where I’m holding something. So that might help me achieve that.
Nadine Nethery (25:49)
No.
Yeah. And I don’t know whether you have watched it yet. We had, I invited membership expert, Natalie Taylor, a few months ago as well around, membership retention, also growing your membership. So she talked about something very similar. So mini activator events, which is what a challenge is. So it might be worth revisiting her workshop but she’s got some really good ideas as well.
always open memberships where you do need some momentum to get people in obviously, but how you can also use those mini events to engage and motivate existing members. So I think it’s just such a clever way to organically create opportunities for people who are curious to check out the membership, but then also benefit your existing memberships who chances are just have never checked out the resources you’re going to.
Scotti Weintraub (26:26)
Mm-hmm.
Nadine Nethery (26:41)
make a part of the challenge itself.
Scotti Weintraub (26:43)
Great, I’ll go back and I think I did listen to that one, but I might need to revisit.
Nadine Nethery (26:44)
Hmm. Yeah.
It’s definitely worth tuning in because she’s got some really good ideas and suggestions for different formats as well. But yeah, has that been helpful?
Scotti Weintraub (26:55)
so much.
feel like just for anyone else listening, I learned so much from you, Nadine, really. I mean that truly. And your podcast is of course a great source of all sorts of ideas, but I have really loved being in the retention lab. And no, you didn’t prompt me to say this. It’s all spontaneous. It just gives me ideas. And sometimes that’s where I personally get stuck. I know that my content is good. I know that it’s valuable.
Nadine Nethery (27:00)
So thank you.
you
Mm.
Scotti Weintraub (27:22)
But I get sort of stuck and it’s also always easier to have ideas for other people sometimes. But I just learn so much because I think you do such a great job of like really thinking through all of these pieces about engaging people where they are and at different levels. So thank you for that. No, this has been so great.
Nadine Nethery (27:28)
Yep.
⁓
thanks so much, Scotti. I’m glad it’s helpful. And that’s the whole point of Retention Lab, just sparking ideas. And like my members all have different businesses. So there’s some membership site owners, some people are service based business owners, some people do a bit of everything. So it’s about sparking ideas and then helping you pick the ones that make sense for you, applying them.
a way that makes sense for you and your audience and giving you that gentle motivation like the monthly execution that won you this little hot seat episode here. So yeah, it’s ⁓
Scotti Weintraub (28:11)
Mm-hmm.
Yeah, and
it reminded me that you do this. It reminded me too, that I need to engage some of those principles in my own membership of that it is useful for me to finish that monthly because you ask us inside the retention lab, if we want to to report what we’ve done that month. And, you know, you give a little prize, which I’m the thankful recipient of, but I even this last month, even after I won, I was like, I’m not trying to win again. just
Nadine Nethery (28:20)
Mm. Yep.
Mmm.
Scotti Weintraub (28:42)
It’s helpful for me to reply because it’s a good reminder. Yeah.
Nadine Nethery (28:45)
It helps, isn’t it? Yeah.
It helps to submit that form. And you know what else does? It helps me learn what’s working. So part of that submission form, you would know, is my member sharing aha moments with me. what clicked for you during this execution. And that helps me understand what I need to create more of, how I can support my members better. But it also is a reminder for me as a membership.
Scotti Weintraub (28:54)
Mmm.
Nadine Nethery (29:10)
membership site owner, such a mouthful. that it is valuable. know, people are having these aha moments and it’s just such a beautiful full circle moment because you you’re obviously doing things, you’re implementing things and it tells me that I’m on the right path. So yeah.
Scotti Weintraub (29:26)
Yeah, I feel like I can incorporate more of that piece too. So this conversation about that is a good reminder that maybe I need some sort of like monthly incentive or
Nadine Nethery (29:29)
Mmm. Yep.
Yeah, I mean, even you could do something similar where people have to collect certain points, after a certain amount of completed things or, things they share with you, however you handle that. They could even, I don’t know whether it’s worth having them on your podcast and you could brainstorm one of their problems with you on the podcast
Scotti Weintraub (29:57)
Mm-hmm.
Nadine Nethery (30:00)
have a think about what would incentivize people enough to actually report back and actually, do the thing. But I am.
Scotti Weintraub (30:07)
Right, because this is the
challenge with a membership is that you know the people are out there and you’re sending, you know, you’re putting information out and it feels a little like throwing things into the wind.
Nadine Nethery (30:12)
Mmm.
Yeah. Yeah.
And what I’ve learned in retention lab, the people who take action and the people who are in the community and the people who engage with the content, they’re the ones that are sticking around longest because they’re getting the results. So if you can somehow just show people that taking action is leading to all these amazing things, that’s what’s going to have them stick around those passive lurkers.
as I like to call them, eventually they’re going to realize is this actually worth my money? I haven’t done anything with it. Eventually they’re going to cancel. And then that doesn’t help them because they’ve wasted a whole bunch of money. It doesn’t help you because you you haven’t been able to support them. creating those mini touch points, mini challenges, incentives helps both you because they’ll be sticking around. And it just means they’re taking action on what they joined for in the first place.
Scotti Weintraub (31:10)
Right. And I have found that when I feel like I’m getting value, like from the retention lab, it makes me want to stick around just to see what’s coming next also.
Nadine Nethery (31:10)
I think it’s a win-win.
Yes.
Yeah,
yep. Which is the whole point, right? Like this, you’ve seen all these wins and it’s anticipating what’s coming up. So, yeah.
Scotti Weintraub (31:24)
Yeah.
Well, and it’s trusting
that you are going to what you’re going to provide is going to be also very good.
Nadine Nethery (31:34)
Yeah, I’m trying my best. There’s always new things coming, right? Like the retention games I’m working on currently as we record this late March. So yeah, there’s exciting things. I’m trying to keep things interesting in the lab and like behind the scenes things definitely work for my members showing them how my brain works and then sparking ideas along the way. So yeah, awesome.
Scotti Weintraub (31:38)
Yes.
Nadine Nethery (31:54)
Hopefully this has given you some starting points. As we mentioned, know, everything is obviously needs to be specifically designed for your membership, for your audience. But I think there’s some great starting points there. So the challenge is already in the making. You are potentially looking at some extra incentives and then yeah, being smarter with how you tag things and organise things. So it’s, it makes sense for your people and then nudging them along.
Scotti Weintraub (32:18)
Yeah.
And the piece we started with, which was just really leaning into the languaging around no guilt. So that’s the other thing I’m taking away.
Nadine Nethery (32:24)
Mm, yeah, yeah,
absolutely no guilt and just showing up to support them and tell them you’re there. think that’s key. Amazing. Well, this has been fun.
Scotti Weintraub (32:35)
Well,
so fun and I can’t thank you enough because it really, it’s got me excited again,
Nadine Nethery (32:41)
That’s awesome. We can keep this going in Discord as well. If you have questions coming up as you go along, make sure you drop them into the Lab Discord community as well to send a check as you go along. Amazing!
Scotti Weintraub (32:53)
I will, thank you.
Nadine Nethery (32:55)
Now before we wrap up, obviously I want my listeners to be able to find you online, connect with you online because chances are a lot of them have kids and they potentially even have things they need support with. So yeah, where can people find you?
Scotti Weintraub (33:11)
Well, my business is called Reframed Parenting. You can find me at reframedparenting.com. And there you can find kind of speaking of fun because the topics I talk about around school struggles are kind of not as fun sometimes. I wanted to bring a little bit of lightness to it. so I created a quiz. It’s Golden Girls themed. So it’s all about, I know, I love the Golden Girls. It’s about really identifying those skills.
Nadine Nethery (33:30)
yay!
Scotti Weintraub (33:36)
and strengths that you already have, because I believe all parents come to this advocacy work for their, you you already have things that you are doing really well, identifying those, and then a few things maybe that you could work on. And so you can find there, whether you’re a Rose or Blanche, or I’m a Dorothy, I don’t know, Nadine, what you might be, but you can find that on my website too. My podcast is just Unlocking School Success, and you can find that wherever you listen to your podcasts.
Nadine Nethery (34:04)
Amazing. I will link all those things up in the show notes. So if you’re listening and intrigued, please connect with Scotti. She’s amazing. And yeah, this is it for another week. I will be back in your AirPods next week. And thanks so much for coming on the show, Scotti.
Scotti Weintraub (34:21)
it was absolutely my pleasure. Thanks for having me.
Nadine Nethery (34:23)
Thanks so much.
