Who is Charlyn Ooi, and why was she looking for a health and wellness copywriter for her coaching business?
Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.
What makes her different from other coaches is that the strategies, tools and vision she teaches are specifically geared towards the health & wellness industry. Where other business coaches give you generic advice, everything she shares is based on the proven approach that’s seen her leave employment, grow to 7 figures, and see her husband work within her coaching business.
Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and left money on the table by not joining at all.
What made Charlyn realise she needed help from a strategic health and wellness copywriter to refine her existing copy?
Charlyn is very strategic and analytical when it comes to her programs and the way she sells them.
So once she worked out that potential students felt confused and overwhelmed, she knew it was time to act.
When Charlyn and I jumped on a discovery call, she came with many questions, suggestions and ideas. And I showed up with strategic challenges and an objective observer’s insight to her underlying copy issues.
We quickly decided to dive into a Yours for a Day session to refine her Momentum Club sales page.
How did I fit in as the new health and wellness copywriter for her business?
Before I got started with my 7-hour session on Charlyn’s sales page copy, we caught up for an in-depth strategy session to align our vision and explore my strategy for her sales page.
And a few days later, Charlyn had a shiny new sales page that spoke to her ideal customer’s pain points, desires and objections. It also clearly called out Charlyn’s expertise and the incredible level of support every student receives within Momentum Club.
Best of all?
Charlyn and I quickly collaborated on more projects to set her up with consistent copy and a strategic approach for her lead generation and nurture strategy in this ever-changing online business environment.
Since working together, I have also supported several of Charlyn’s coaching clients as their chosen health and wellness copywriter.
The copy assets I assisted Charlyn with:
Lead Magnet Quiz, Results Pages and Nurture Sequence
Evergreen Email Nurture Sequence
What Charlyn had to say about my health & wellness copywriter services?
