Who was looking for an outsourced copywriter to boost their copy and content?
Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition. That involves helping busy mums to find the elusive harmony of ambition, livelihood and wellbeing.
The small, inspiring team of women behind this Sydney-based online community are juggling MANY balls. And they were ready to welcome any efficiencies to work smarter, not harder.
The team pride themselves on producing high-quality content to drive organic traffic to their website. And they always add genuine value to their growing list of members with every interaction.
Why were Mums & Co looking for an outsourced copywriter to support their business marketing?
Between the Mumbition The Podcast, the signature annual conference Be MPowered and sustaining a growing community of business-owning women, there are many things to take care of daily.
The team needed a copywriter who understood their audience inside out. That meant hitting the ground running and making space for additional resources within the team (without adding to the headcount).
They wanted to onboard an outsourced copywriter to call on whenever they needed copy or content to boost their existing efforts. What that that looked like was sharing in-depth brand strategies, brand voice guidelines and marketing strategies. That way the copy always ended up in line with how Mums & Co already show up.
Side Note: Tune in to my guest episode on the Mums & Co podcast
How have I fitted into the picture?
Over the years, I’ve supported the Mums & Co team with many outsourced copywriting projects from a website refresh, to email sequences, sales pages for the Be MPowered Conference and lead magnets.
Our collaboration has become a very efficient way to tick off strategic copy quickly and add a fresh perspective to the Mums & Co marketing mix.
Part of our collaboration involved ideation and strategy to bring a breath of fresh air to the team. As a business-owning mum, I had the perfect mindest. I understood the challenges, desires, pain points and objections my fellow mums might be having before joining the Mums & Co community.
Working with an outsourced copywriter needs to be based on trust, which the Mums & Co team established quickly from the start.
What do Mums & Co have to say about our partnership?
