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As a small business owner with just over 5 years in business, the question of why automation is important for my business interests me on a personal level.

I only recently started embracing automation within my business to free up time and to deliver a top-notch customer experience.

Kaysi from Double Shot Studio caught up with me to explore this topic of time, the customer journey and everything that comes with it.

This week we are hopping over to the other side of the fence to chat all things Marketing with Eleanor Cullen from award-winning kids ecommerce brand We Might Be Tiny. Eleanor is kicking more than one goal in her business and personal life. She has recently quit her corporate gig to focus full-time on her real passion, the business that she built from scratch and turned into a smashing success in over 35 countries..

Melissa Packham needed a launch copywriter to set her online business up for success. Here’s what happened…

As an established business owner, Kate knew how important stand-out copy was to land her dream clients. She had already settled on a Showit (affiliate link) website template from Tonic Site Shop (get 15% off with code CANDOVIP). What was missing was a professional wedding industry copywriter like me to fill it with copy that wowed.

While researching the perfect copywriter, Kate stumbled across my website, we jumped on a call, and locked in a Yours for a Day session shortly after.

Handing over your brand copy to someone else can be a BIG mental hurdle.

Why?

Because the words, messaging and brand touchpoints your audience is exposed to can make or break your brand.

So getting it right is INCREDIBLY important.

Here’s my perspective on this question and a practical step-by-step guide that will take the guesswork out of finding the best copywriter for your business.

There’s a lot more to attracting, landing and retaining new customers than a quick social media post.

People find you. They love what you do. And they buy. Right?

Well, not quite.

I recently caught up with the hyper-talented and globally-acclaimed marketing genius, Mia Fileman, to chat all things customer journey marketing. Her revolutionary approach has quickly cemented her business, Campaign Del Mar, as a must-have marketing partner for small businesses who want to think ‘longterm’ instead of ‘quick win’. With integrated campaigns that hit home for all the right reasons!

You’ve done your customer journey mapping. You know how you want your customer to interact with your brand across the various stages of the process.

But now what?

Here are a few quick tips for every stage of the customer journey that will introduce strategic copywriting as your biggest and most successful tool to brand success.

It’s no secret that email marketing is a powerful tool to drive customer loyalty and can turn any shopping experience into one that stands out—for all the right reasons.

In this post I’m sharing a truly memorably customer journey with you. One that’s worth sharing not only because it ticks all the boxes, but because it makes me excited for my next purchase. And not only because I’m a self-confessed plant lover.

If you’ve hung around social media for a while, you would have come across Facebook Ads guru Jessica Tutton. Over the years she’s helped countless business owners achieve digital success by learning, implementing and executing marketing strategies and programs.

Jessica shares her top Facebook Ads trends for 2020 and why sorting your ads strategy is so important for the early stages of your customer journey.

Kaity Griffin is a Melbourne Google Ads Specialist and the Founder of Sunday Digital where she helps small and medium-sized business reach their goals by leveraging what’s already great about their business and turbocharging that winning formula.

She’s taken on the challenge to make advertising on Google less scary and is on a mission to empower business owners to DIY their Google Ads with total control and strategy to go with it.