In uncertain times where business slows down, where leads dry up and where overwhelm can settle in quicker than you can cancel yet another business membership, let’s take a step back and focus on our strengths so we can future-proof our businesses. And clever copywriting can certainly achieve that!

20 ways clever copywriting can future-proof your business

Copywriting, Marketing

Running a small business can literally take it out of you. Let me introduce you to Charlotte Isaac, a matchmaker for online business owners and their future favourite business tool, Dubsado. Charlotte caught up with me to share her personal take on running a business and why trusting Dubsado as your most valuable employee can transform your business outlook, especially in the early days.

What is Dubsado? And why can it be a game-changer for your startup?

Customer Journey 101, Expert Interviews

Great Product Descriptions take more than simply putting pen to paper and knocking out some quick words while watching the latest episode of your favourite Netflix show. Here are some make-or-break questions you need to be clear on before you even attempt writing your first product description.

How to Write Product Descritions that Sell

Copywriting, Ecommerce, Marketing

This week we take a closer look at the mysterious world of Public Relations. Some are too scared to give writing a media pitch or press release a go, while others think it’s all about a few freebies and you’ll score yourself a permanent segment on The Project. Odette Barry approaches things differently and is determined to make successful PR accessible for all small business. She runs Odette & Co, a ground-breaking digital marketing and PR agency that is not afraid to say it how it is. I caught up with Odette to find out more about her personal business journey, PR success stories and her signature programme that turns small business owners into PR guns. Here goes…

DIY PR Tips: The secret ingredient to a supercharged brand

Expert Interviews, Marketing

Let’s face it. Most consumers prefer a lazy scroll on Instagram to the latest opinion piece in the local highbrow newspaper. We’ve turned into lazier readers since the arrival of the internet and content needs to keep up with the changing demands from audiences. Time to dive into online behaviour patterns and what makes writing for the web a challenging beast to wrangle.

How to write website copy that converts

Copywriting, Ecommerce, Marketing

Sophie Timothy is a Melbourne photographer and runs Sister Scout Studio. Personally, I’d crown her the queen of warm, personable and character-filled Brand Photography. Sophie is letting us in on how to prepare for a brand photography session to make it a success, but also shares her unique go at running a business. Enjoy!

Brand Photography Tips with Sister Scout Studio

Customer Journey 101, Expert Interviews

Great web design is not just about the visuals. Far from it! Karlie Plowman is the Founder of Technobird. She is a goddess at converting websites and her generosity with sharing insights for websites with oomph is next level. Karlie shares her journey with me and explains why it’s worth investing in your website from the get-go.

Techno Bird: How to generate organic website traffic strategically

Customer Journey 101, Expert Interviews, Marketing

If Marketing is not your thing then outsourcing should be a serious consideration on your radar. Lisa Byrne of Lisa Byrne Marketing has made a name for herself for a true understanding of small businesses and never-ending hunger for learning. She shares her personal journey into entrepreneurship and wisdom that you can apply to your business.

Lisa Byrne: The ecommerce marketing coach with a female difference

Customer Journey 101, Ecommerce, Expert Interviews, Marketing

Grab the Freebie

What if you could unlock your unfair audience advantage?

10 strategic survey

Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖

Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖