Who was looking for a quiz copywriter?
Brianna Kiely from Elsey Studio has built a reputation as the go-to graphic designer for driven brands who want to turn their passion into a thriving business.
When Brianna’s not busy designing modern brand identities, she follows her other passion as a dance teacher.
We had been in each other’s orbits for quite some time, and even shared the same branding photographer. So it was only a matter of time before our paths would cross professionally.
Why did Brianna look for professional help with copywriting for her business?
Brianna was in a lucky situation where she constantly had full books and long waitlists for her client projects.
It was time to introduce additional income streams in her business that didn’t take up as much of her time. So she was looking to launch The Brand Barre, her semi-custom brand identity shop.
The Brand Barre had been on her agenda for quite some time. But her busy 1:1 client schedule prevented her from taking action. She had many ideas and big goals. All she needed was someone to help her bring it to life for her strategically.
Brianna got in touch with her concept, and knew she needed help from a quiz copywriter like me to help her grow her audience in the lead-up to the online store launch.
She realised that quizzes were a great way to not only spark curiosity and showcase her branding expertise with highly-targeted result pages, but to also present the perfect pre-made branding kit based on the quiz results.
How did I fit in as her quiz copywriter?
Brianna had a certain launch date in mind and wanted clarity around the timeframe this copy project was going to be ticked off ready for her to implement.
Together we developed a lead generation strategy that involved a clever quiz to not only grow her audience but serve them with result-specific value.
What we created is an on-brand quiz that incorporates clever references to her alter-ego dance teacher persona and feeds straight into the launch sequence. Ready, set, buy!
The copy assets I assisted Brianna with as her quiz copywriter:
The Colour Personality Quiz
The Individual Quiz Result Pages
The Brand Barre Launch Email Sequence
What did Brianna have to say about our collaboration?
