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Learn how I use audience feedback, intentional design, strategic automation, and data to create customer experiences that build loyalty, spark joy, and drive repeat business—all while being manageable as a solo business owner and mum of three.

Join me as I break down the key elements of customer retention, showing that it’s not just about delivering a product or service, but about creating an emotional, memorable experience that builds trust and encourages repeat purchases.

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

We’ve all seen those sales pages that claim a $99 product contains $5,000 worth of value, which can feel misleading and damaging to your brand and offer trust.

If you want to increase conversions without gimmicky pricing tactics, this episode will touch on clever ways to position your offer as a well-designed, results-driven solution that speaks for itself.

If you want to deliver on your high-ticket prices, generate ongoing referrals, and create an experience that clients can’t stop talking about, this episode will give you practical, high-impact strategies to do just that.

While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.

Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they’re actually ready to buy.

If you’ve ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

In this first episode of ‘What Would They Do?’, we kick things off by answering the important question:

What is the difference between Customer Service and Customer Experience.

So often, mixed up and misunderstood, we explore the role each aspect plays in your customer journey as well as the bigger goals each of them can achieve within your online business.

As a long-time listener and fan of the Cubicle to CEO podcast, I’m still pinching myself that I got to share the ins and outs of my online scavenger hunt promotion with Ellen Yin and her listeners.

In the episode, we dive deep into the thought processes, results (immediate and long-term) and lessons learned.

As an online business owner and lover of great design, I made the move to Showit from Squarespace a few years ago.

But I couldn’t have done it without a strategic template, and a web design pro’s design expertise as the solid foundation.

In this post, I’m sharing my favourite Showit website templates that not only look the part, but also help you stand out from the sameness & convert.