How I became the website copywriter for creatives like Su-Ann Len from Tiny Crowd

Who need a website copywriter for creatives?

Super talented Su-Ann Len is the Founder and Creative Director at graphic and web design studio Tiny Crowd. Her zone of genius are e-commerce websites, cutting edge brand identities and email design that wows.

And over the years, she’s worked on high-profile e-commerce brands such as Feather & Noise, Spotlight and Mecca.

Why did Su-Ann look for someone to support her with the copywriting for her creative business website?

Among a full pipeline of work, a website that used to do its job suddenly seemed somewhat antiquated. The copy no longer aligned with her brand values and it was no longer attracting her perfect-fit customers.

It was time for a reset of epic proportions.

What Su-Ann was looking for was conversational copy that sold her point of difference, expertise and attention to detail. She wanted a website that organically attracted her ideal customers and introduced new ways of working with her. All while sending non-ideal clients to the competition.

How did I fit in as a website copywriter for creatives?

Su-Ann selected me as the website copywriter to do her creative genius justice.

Our collaboration kicked off with a strategy session where we mapped out everything she needed, and where I got to know her and her brand inside out.

What followed was getting to know her existing customers inside out so I could create copy that is true to her strengths and what her customers have come to love her for. Via customer surveys and interviews we pinpointed her selling proposition, sourced hard-hitting testimonials to use across her new website and turned her clients’ words into messaging that resonates.

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What did Su-Ann have to say about our collaboration?

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Ready to follow in Su-Ann’s footsteps?