Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.
What makes her different from other coaches is that the strategies, tools and vision she teaches are specifically geared towards the health & wellness industry. Where other business coaches give you generic advice, everything she shares is based on the proven approach that’s seen her leave employment, grow to 7 figures, and see her husband work within her coaching business.
Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and left money on the table by not joining at all.
Charlyn is very strategic and analytical when it comes to her programs and the way she sells them.
So once she worked out that potential students felt confused and overwhelmed, she knew it was time to act.
When Charlyn and I jumped on a discovery call, she came with many questions, suggestions and ideas. And I showed up with strategic challenges and an objective observer’s insight to her underlying copy issues.
Before I got started with my 7-hour session on Charlyn’s sales page copy, we caught up for an in-depth strategy session to align our vision and explore my strategy for her sales page.
And a few days later, Charlyn had a shiny new sales page that spoke to her ideal customer’s pain points, desires and objections. It also clearly called out Charlyn’s expertise and the incredible level of support every student receives within Momentum Club.
Best of all?
Charlyn and I quickly collaborated on more projects to set her up with consistent copy and a strategic approach for her lead generation and nurture strategy in this ever-changing online business environment.
Since working together, I have also supported several of Charlyn’s coaching clients as their chosen health and wellness copywriter.
The copy assets I assisted Charlyn with:
Lead Magnet Quiz, Results Pages and Nurture Sequence
Evergreen Email Nurture Sequence
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The audience-driven copywriter and brand strategist for female founders who replaces copy dead ends with a strategic take on copywriting. One that believes in intentional brand touchpoints and empathy-driven copy to nurture genuine connections.
Over the past 7-odd years I've given 100+ women-led brands globally the strategy and words to nurture genuine connections, drive sales and celebrate loyalty. Authentically.
I live and work on the breathtaking Darug land of the Darug people. I pay my respects to the Darug Elders, past and present, and the Aboriginal Elders of other communities who may be here today.
Always was, always will be Aboriginal Land.