Who was the incredible artist looking for a copywriter to help with her website and email automations?
Yani Lenehan is a super-talented contemporary oil painter from Bathurst, Australia. Her signature style is vibrant, colourful and perfectly suited for any living space in need of a decent splash of colour.
Yani is an active member of the thriving Orange artist community, and was starting to steadily making a name for herself outside of her local circles. She has recently been featured by Vanity Fair and Jumbled, and has exhibited at The Affordable Art Fair both in Sydney and Melbourne.
Painting is her creative outlet, giving her a much-needed break from parenting and life as a wife to a grazier.
Why did Yani decide to seek help from a copywriter for artists like me?
Yani had been selling her original artworks and prints via her website for a while, but was struggling to gain momentum.
Yani felt the website copy was lacking her vibrant personality, her signature painting style and clear messaging to make people fall in love with her vibe and products.
She knew it was a matter of investing in a website that spoke to her audience on a deeper level. Otherwise, she’d remain at her current level of sales, which simply wasn’t sustainable long-term.
Yani was ready to have a bigger impact to reflect the growing fanbase she was starting to build both locally and across Australia.
How did I fit in as her website and email copywriter?
Yani and I first connected via The Huddle, a business event for female founders in Orange. Yani checked out my website, and really resonated with what she saw. At the time, she had been looking for a copywriter for artists like her previously but never found someone she vibed with.
We quickly decided to get together for a Yours for a Day session, and started with a strategic DIY survey Yani sent out to her past clients via my Audience Success Formula (a free BONUS with every Yours for a Day session).
The survey results gave us priceless insights into the pain points, desires and objections of her existing customers so we could then address them within her website and email copy. We also uncovered what made people fall in love with Yani’s paintings over all the other artists’ creations.
Not only did this give me a crystal clear approach for Yani’s messaging and copy, it also gave Yani countless strategies for her marketing efforts so she could connect with potential clients on a deeper level beyond her shiny new website and email copy.
The copy assets I assisted Yani with:
The Yani Lenehan Website & Online Store
The onboarding email sequence for Yani’s Harvest (her newsletter)
What did Yani have to say about our collaboration?
