Show host Ellen Yin referred to it as…
“one of the most creative seasonal sales campaigns / customer experience strategies I’ve come across.”
As a long-time listener and fan of the Cubicle to CEO podcast, I’m still pinching myself that I got to share the ins and outs of my online scavenger hunt promotion with Ellen Yin and her listeners.
In this creative marketing strategy, I hid ‘treasures’ across my website, encouraging visitors to engage deeply with my content.
The results:
50% increase in my email list, $9,180 in revenue from 68 digital product sales, and the acquisition of two new clients… all without advertising spend.
But there were so many wins beyond the immediate financial gains!
In the episode, we dive deep into the thought processes, results (immediate and long-term) and lessons learned.
If you are looking for a funner, more rewarding and engagement-boosting way to promote your offers in your business, then I highly recommend tuning in.
Listen to my Cubicle to CEO online scavenger hunt case study here:
Some of the key things we explore:
The Implementation Strategy: A deep dive into the mechanics of the scavenger hunt and the promotional methods employed to attract participants.
The Results and Metrics: We explore the tangible outcomes like list growth, the revenue I generated from digital product sales and the onboarding of new 1:1 clients and members.
The Long-Term Benefits: We discuss the bigger advantages that came from the campaign such as increased website engagement, improved SEO metrics and a boost in brand visibility that resulted in other opportunities beyond the promotion.
The Lessons Learned: I reflect on some of the challenges faced during the campaign and the lessons I learned (and would do differntly next time around).
Want to run your very own on-brand online scavenger hunt promotion?
